Dabur

12
CELEBRATE LIFE....

description

brand endorsement..matters a lot.

Transcript of Dabur

Page 1: Dabur

CELEBRATE LIFE....

Page 2: Dabur

PRESENTED BY SAHIL MUKHIA.THANK YOU……..

Page 3: Dabur

Dabur India limited

Domestic Business (69.7%)

Consumer Care (56%)

Others (2.7%)

Retail (0.8%)

Foods (10.15%)

International Business (30.3%)

Dabur International (17.5%)

Hobi Group (2.6%)

Namaste Labs. LLC (10.3%)

BUSINESS STRUCTURE

Page 4: Dabur

STATUS

• Started in the 1940's,• The Ayurvedic formula• Largest selling branded Chyawanprash in India,• Today’s best known Chyawanprash with

unvarying quality,• Commanding over 65% of Chyawanprash

sales.

Page 5: Dabur

Who endorsed it???

Page 6: Dabur

Why Dhoni ???World championStrong and SmartSuccess ability

Leader in ayurvedic health supplementimmunity and strengthnatural ingredients, to boost immunity.

Page 7: Dabur

Advertisement

Page 8: Dabur

TARGET GROUP

FOR EVERYONE !!

Page 9: Dabur

Advertisement

Page 10: Dabur

SOLID FACTS

• Largest chawanprash brand in India,• Contributes around 150 crore,• Above 65% market share.

Page 11: Dabur

ADD

Page 12: Dabur

5 flagship brands with distinct brand identities….

Dabur as the master brand for natural healthcare products, Vatika for premium personal care,Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products.