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Mumbai Dabbawalas

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Their Principles:

Work is Worship

Union is strength

I trust man only coz I trust in god

They are called..

Deccan Mavle

The Annadattas

The Dabbawallas

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History : Started in 1890

Charitable trust : Registered in 1956

Avg. Literacy Rate : 8th Grade Schooling

Employee Strength : 5000 Number of Tiffin's : 2,00,000 Tiffin Boxes

i.e 4,00,000 transactions every day

Time taken : 3 hrs Total area coverage : 60 Kms to 70 Kms

Nutan Mumbai Tiffin Box Suppliers Association

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Success Factors

Low cost delivery

Delivery reliability

Decentralization

Perceived equality

Suburban railway

network

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HR Practices they follow

Flat organization

No hire and fire rule

Community based Recruitment

Sharing common beliefs, values, ethics

Following of strict dress code

Loyalty & trust is their monopoly

Training provided to the new joiners

Owner + Employee is the designation of each

Quarterly Meetings to discuss issues

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Competition: Its difficult to replicate theirsupply chain network

New entrants: Fast food joints as well asoffice canteens. However, since neither ofthese serve home food, the dabbawallas'core offering remains unchallenged.

Bargaining power of buyers: Delivery

rates are so nominal (about Rs 300 permonth) that one simply wouldn't bargain anyfurther.

Bargaining power of sellers: minimuminfrastructure and practically no technology

is used, hence they are notdependent on suppliers.

Threat of a new substitute product orservice: Nosubstitutes to home cookedfood in Indian scenario, hence threat to thedabbawalla service is not an issue at least inthe foreseeable future.

Porters 5 Force Model

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Strengths:

Simplicity in organization with Innovative service

Coordination, team spirit, & time management

Low operation cost

Customer satisfaction Low Attrition Rate

Weaknesses:

High dependability onlocal trains

Funds for the association

Limited Access to Education

SWOT Analysis

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Opportunities

Wide range publicity

Operational cost is low

Catering

Threats

Indirect competition is being faced from caterers

like maharaja community

Indirect threats from fast foods and hotels Change in timings

Company transport

Ticket restaurant

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Management Principles Derived..

Team work

Time management

Innovation

Customer relationshipmanagement

Logistics And Supply

chain management

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ORGANISATION STRUCTURE

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SUPPLY CHAIN

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Others:

World record in Best TimeManagementwith Six Sigmarating.

Name in GUINESS BOOKofWorld Records.

Registered with Ripley'sbelieve it or not.

Participated in Deal Ya NoDeal Contest by Sony

Entertainment Television

Invited for marriage of Hon.Prince Charles of Englandon 9th April, 2005

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DISCIPLINE

No Alcohol Drinking during businesshours

Wearing White Cap during business

hoursCarry Identity Cards

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WHEN THEY CAN DO IT WITHOUTIT

WHY WE CAN NOT DO BETTER WITH IT?

We have IT, we have ERP, we are all highlyeducated.we should produce better results

then uneducated Dabbawala

SIX SIGMA IS A MUST FOR EVERY

PROGRESSIVE ORGANIZATIONUse ERP / MIS to measure the defects andimprove quality

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Thank you