Mumbai Dabbawala Case (Management Gurus)

Prepared By:Manoj Chejara

Anamika GayenAnkita Kadam

Swapnil KhawaleRavindra Dhumal Ashish Chaudary

YMT COLLEGE OF MANAGEMENT KHARGHAR(NAVI MUMBAI

MMS

The Legend Of

Management Guru

The origin of the Dabbawalas' lunch delivery service dates back to the 1890’s during the British raj.

Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra.

Mumbai Dabbawala - carrying and delivering freshly made food from home in lunch boxes to office workers.

They are called..

Shivaji Maharaj’s soldiers – “Deccan Mavle”

The Annadatta’s

The Dabbawalla’s

Hon. Mahadeo Havaji Bacche

Educated only up to Class 2 Started the Dabbawala System

with a handful of 35 Dabbawala in 1890

Hon. Dhondiba Medge

Educated only up to class 4 Framed the Rules and Regulations

of Dabbawala

FOUNDER OF DABBAWALA SYSTEM

What is Six Sigma ?

Six Sigma :

Statistical Measures & Management Philosophy

Determine the Performance of a Process

Level of Perfection Achieved

Well defined role & Clear Structure of Task

It’s a Mean to End ; Not the End Itself

Five Steps Model:

Define

Measure

Analyze

Improve

Control

(Nutan Mumbai Tiffin Box Suppliers Association)

History : Started in 1880 Charitable trust : Registered in 1956 Avg. Literacy Rate : 8th Grade Schooling Total area coverage : 60 Kms Employee Strength : 5000 Number of Tiffin's : 2,00,000 Tiffin Boxes i.e 4,00,000 transactions every day. Time taken : 3 hrs

What is NMTBSA?

PRESIDENT & GENERAL SECRETARYNUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

Raghunath Medge And Mr. Gangaram Laxman Taleker

Common queries About Dabbawala’s :

How do they recruit?

Working of incentive system with “equal pay for all”?

Do they know their clients?

Robustness of distribution channel?

Dealing with growth?

Competitors?

World is changing! Not dabbawalas?

Principles: Shakti aur bhakti Work is Worship Manav seva me bhagwan seva milti hai Time is money Unity is Power

DISCIPLINE:

No Alcohol Drinking during business hour Wearing Gandhi Cap during business hours Carry Identity Cards

Operational Motto : “Error is horror “

JOURNEY OF DABBAWALA:

Pick up Dabba from Residence/Caterer

and bring it to Andheri Station.

*Journey in Local Train*

Unloading and Sorting at

Destination Station.

Delivery to respective customers.

Collection of Empty Dabba.

Sorting at Destinations station.

Returning Dabba to Residence/Caterer.

9:30 A.M- 10:30 A.M 10:34- 11:20 A.M 11:20- 12:30 P:M

12:30 - 1:00 P.M 1:15- 2:30 P.M2:48- 3:30P:M

3:30- 4:40 P.M

Coding System:

Initial Coding System used colored threads to mark 7 Islands

Then Utilized thrown away cotton waste from tailors

Now using color markers:

E :: Code for Dabbawala Street at residential stationVLP :: Residential Station Ville Parle3 :: Code for Destination station.E.G :: Church gate9 :: Code for Dabbawala at Destination.Ex :: Express towers ( Building name)12 :: Floor no. in the building.

Flat organization No hire and fire rule Community based Recruitment Sharing common beliefs, values, ethics Following of strict dress code Loyalty & trust is their monopoly Training provided to the new joiners Owner + Employee is the designation of each Quarterly Meetings to discuss issues

HR Practices they follow:

Achievements:

Documentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by : ICFAI Press Hyderabad & BangaloreRichard Ivey School of Business – CanadaAlso, Included in a subject in Graduate School of Journalism University of California, Berkeley

Invitations from : CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at Chennai

• World record in Best Time management.

• Name in “GUINESS BOOK of World Records”.

• Registered with Ripley's “ believe it or not”.

• Invited for marriage of Hon. Prince Charles of England on 9th April, 2005

• Documentary called “Dabbawalas, Mumbai's unique lunch service”

by two Dutch filmmakers in 1998.

Achievements:

Six Sigma Certification:

In 1998, Forbes Global magazine conducted a quality assurance study on the Dabbawalas' operations

Gave Rating of 99.999999

Dabbawalas made one error in six million transactions.

Stood High along with MNC’s like Motorola, GE etc…

Dabbawalas got ISO 9001- 2000 for Excellence in service

Michael Porter's Five Forces Theory at work. 

These are as follows:

 Threat of new entrants

 Current competition

 Bargaining power of buyers

Bargaining power of sellers

Threat of a new substitute product or service

Why Successful ?

Decentralization

Low operation cost

Low Attrition Rate

Minimum Capital Investment

No overdependence on Technology

Faster Decision Making

Extras For Fault Tolerance

Customer satisfaction --- “Not Raja, But the Maharaja”

Management Lessons Learnt:

Utmost Dependence on Human Capital Honesty & Integrity Discipline & Time Management Pride towards work Recruitment policies and manpower management Complete Contentment Musical Meditation Sustained success will lead to fame

Thank You