DAB+ in French-speaking Belgium · BELGIUM OVERVIEW . RTBF RADIO STATIONS . ROLL-OUT PLAN 2017 We...
Transcript of DAB+ in French-speaking Belgium · BELGIUM OVERVIEW . RTBF RADIO STATIONS . ROLL-OUT PLAN 2017 We...
DIGIMEDIA 2017 - Praha
Nicolas Bresou – Digital Radio Project Manager
DAB+ in French-speaking Belgium
FRENCH-SPEAKING COMMUNITY
Population:
~4.5 million (1 million in Brussels)
Public service:
Private radio:
11 networks
>75 local stations
FLEMISH-SPEAKING COMMUNITY
Population:
~6.4 million
Public service:
Private radio:
3 networks
>250 local stations
BRUSSELS
BELGIUM OVERVIEW
RTBF RADIO STATIONS
ROLL-OUT PLAN 2017
We are currently rolling-out:
A new DAB+ network of 24 transmitters*
* Phase 1 of the project
• For our 5 currents stations
• For new RTBF stations
• For commercial radios stations
The new DAB+ network is operated by
• 2 DAB+ layers
The new DAB+ network is based on:
• Each one, made of 4 provincial multiplexes
• Contents 12 radios stations *
Each DAB+ layer
* based on current assumption: 80 kbps for audio + 16 kbps for data
New DAB+ network launch is forcast for ~Q2/2018
SLIDESHOWS
SLIDESHOWS – From the newsroom
SLIDESHOWS – Weather and traffic
SLIDESHOWS – Autopromo
New DAB+ content
is a key factor of success
Promotion of DAB+
is a key factor for
a swift migration to DAB+
Spread the message to B2B
« DAB+ is coming ! »
Spread the message to B2C
• Massive promotion to the public
• €12 M EUR / year
in radio and TV campaigns
« DAB+ is here ! »
Promotion/Marketing is essential
to ensure the success of DAB+
Nicolas Bresou – [email protected]
Thank you for your attention