Privy: prepare your ecommerce site for black friday and cyber monday
Black Friday - Cyber Monday 2011
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Black Friday - Cyber Monday 2011 November 4, 2011 The Online Retail Landscape Ultimate DDE
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Black Friday - Cyber Monday 2011. The Online Retail Landscape Ultimate DDE. November 4, 2011. Online Retail Audience. Vantage score = credit worthiness – Meaning: payment plans are important to lower grades who are shopping early for what’s on sale early…. - PowerPoint PPT Presentation
Transcript of Black Friday - Cyber Monday 2011
Black Friday - Cyber Monday 2011
November 4, 2011
The Online Retail LandscapeUltimate DDE
Source: Experian Hitwise USA Created 10/17/11
Vantage score = credit worthiness – Meaning: payment plans are important to lower grades who are shopping early for what’s on sale early…
Online Retail Audience
2010 Retail 500 Recap
Source: Experian Hitwise USA Created 10/17/11
Something Interesting About the Black Friday Audience
Source: Experian Hitwise USA Created 10/17/11
Upstream Sources of TrafficSearch & cross-shopping dominate retail referrals
Source: Experian Hitwise USA Created 10/17/11
Something Interesting About the Black Friday Audience
Target Dates for Ultimate Exposure
Our NP.com sites have the highest traffic midweek & can powerfully brand an advertiser to capture more shoppers!
Advertising & Email Campaign TimingTransactions From Emails Are Not Just About Volume
Holiday shopping patterns, gift giving and shipping deadlines impact transaction levels.
What rate to sell your SBB
• *Total Impressions shown are not Guaranteed – Use Avails request
• Sold as a flat rate
• Rate is the Floor
• Please Place “DDE” in your IO notes
• Exclusive - 1 Advertiser per day
Black Friday & Cyber MondaySliding Billboard with Pencil Leave Behind
Black Friday, Cyber Monday & The Balance of the Holiday Shopping Season
The Ultimate DDE
SBB (in place of NP.com Impressions), Mobile Banners, Yahoo Banners & Email Blasts (4x for the price of 3x through 12/31/11) (Don’t forget: Google Maps, Mobile Website)
Sample Sliding Billboard
Black Friday & Cyber Monday
How Do We Price SBB’s For Our Market?
Great Question –
• Are you currently selling SBBs?
• Yes – You understand the value during the holiday push.
• No – Follow Flat Fee Sponsorship Rates – it’s worth it, it’s premium!
1. Your advertiser is exclusive on your Homepage for Targeting Unique Visitors2. Clicks are greater than traditional banners – cool!3. No more “I can’t find my banner ads on your site”…can’t miss these!4. Great way to sell your niche sites.
ALL SBB & EMAIL SALES WILL COUNT TOWARDS YOUR DDE DOLLARS – PLEASE TRACK AND MARK ACCORDINGLY AS A ‘DDE’
Ad SpecsCPM Calculator
Ultimate DDE – Best Practices
Sales Hint - Return to previous DDE campaigns for first right of refusal on Black Friday/Cyber Monday SBB sales & the balance of the holiday season.
• Start a high impact calendar your team can coordinate & follow• SBB creative is two static images, Ad Ops does the rest• Plan accordingly for SBB with animation through Ad FI• Static SBB – 3 Days QA – Animated – 5 Days QA lead time• The SBB is for one advertiser per day – you only have 1! • Email - Reps, Leaders & Designers have received vast email training• Email templates designs are available through FI or create your own• Current Promotion - 4x blast for the same price as 3x through 12/31/11.• Follow Email Best Practices
Black Friday – Cyber Monday 2011 The Online Retail LandscapeUltimate DDE
THANK YOU
Have a ?
SALES :
Jeanne Rogers - Director, Interactive [email protected]
949.735.1816
AD OPERATIONS:Sue Hamerski - Director, Ad Ops [East]-Technology/Optimization
[email protected] 949.399.5160
Sandy Quiroz - Manager, Ad Ops [West]-Reporting/[email protected] 949.399.5178
CREATIVE SERVICES:
Catherine Long – Director, Design and Advertising Solutions [email protected] 949.399.5164
