CWFE 2017 Marketing & Promotion Guidebook · PILLARS4 FORM-FILLING DESK4 ACCESS CONTROLLER...

2017.12.8-10

Beijing·China International Exhibition Center (Jing'anzhuang Venue)

Marketing & Promotion GuidebookCWFE 2017

Stay tuned for thelatest industrial info

www.cwfexpo.com

WHY promoting in CWFE？

—— minimum investment with max return

MOST effective marketing services

—— both on-line and off-line services

promote with MULTIPLE approaches

—— customized promotion package

MAX return from participation

FREE of charge for all exhibitors:

1. LOGO & literature on the official catalogue

2. Forecast of exhibitors’ on-site activities on CWFE official website an

d official

wechat platform

3. Digital invitation for professional visitors

CONTENT 1.8 HALL#2/3/4 FRONT 1.8.1 Front Wall 1.8.2 Overdoor 1.8.3 Pillars 1.8.4 Billboard 1.9 HALL#2/3/4 INSIDE 1.9.1 Beside the Stairs 1.9.2 Over the Stairs 1.9.3 Information Desk 1.9.4 Pillar 1.9.5 Ground Sticker

2.1 OFFICIAL WEBSITE 2.1.1 Banner 2.1.2 LOGO 2.1.3 Newsletter 2.1.4 Features in the Gallery 2.2 WECHAT 2.3 EMAIL DIRECT MARKETING 2.4 WEIBO

3.1 Catalogue 3.2 Show Guide 3.3 Invitation 3.4 Tickets 3.5 Bags

4.1 Press Conference 4.2 Opening Ceremony 4.3 Conference 4.4 Media Corner 4.5 Gala Dinner

5.1 Post Show Review

Ⅱ、DIGITAL MEDIA

Ⅲ、PRINT MEDIA

Ⅳ、ACTIVITIES

Ⅴ、OTHER

Ⅶ、ORDER FORM

Ⅵ、SPONSORSHIP PACKAGE

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1.1 GATE#1 1.1.1 Overdoor 1.1.2 Pillars 1.1.3 Form-filling Desk 1.1.4 Access Controller 1.1.5 Check-in Board Logo 1.2 SQUARE 1.2.1 Balloon 1.2.2 Pyramid 1.2.3 Lamppost Flag 1.2.4 String Flag 1.2.5 Road Flag 1.2.6 Billboard 1.2.7 Around-Tree 1.2.8 Ground Sticker 1.3 HALL#1 FRONT 1.3.1 Main Emblem 1.3.2 Above the Main Emblem 1.3.3 1A(B)-2/3/4/5 1.3.4 Overdoor 1.3.5 Pillars 1.3.6 Information Billboard Logo 1.4 HALL#1 SIDE & BACK 1.4.1 1C-1/2 1.4.2 1-7 1.4.3 1A(B)-6/8 1.5 HALL#1 INSIDE 1.7.1 Pillars 1.7.2 Stairs 1.7.3 Doorframe 1.7.4 Beside Doorframe1.6 HALL#8 SIDE1.7 CARREFOUR SIDE

Ⅰ、ONSITE Advertisement

02020202020202020202020202

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0303030303030304040404040404050505050505

0505060606060606060606

0707070707070707

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0809090909

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02


BEST PROMOTION CHANNEL WITH MAXIMUM BRAND EFFECT

ⅠONSITE

Advertisement

OVERDOOR

PILLARS*4

FORM-FILLING DESK*4

ACCESS CONTROLLER

CHECK-IN BOARD logo

1.2 SQUARE

BALLOON

PYRAMID

LAMPPOST FLAG

1.1 GATE#1

100000RMB

40000RMB/4 pillars

15000RMB/4 desks

30m*2.8m

4m*0.75m*0.47m

1m*1.5m

diameter：37cm

diameter：16cm

75000RMB/22 controllers

8000RMB/logo

sphere diameter 3m,logo

banner 1.4m*15m

base 8m*side 10.5m

1m*1.5m

10000RMB/piece

20000RMB/piece

80000RMB/piece

2000RMB/post

STRING FLAG #2-3-4

STRING FLAG #6-7-8

ROAD FLAG

BILLBOARD

1m*1.5m*20 flags/string

1m*1.5m*12flags/string

0.45m*1.5m

4m*3m

12000RMB/string

7500RMB/string

800RMB/piece

15000RMB/piece

032017 China World Football Expo Marketing & Promotion Guidebook

AROUND-TREE

OVERDOOR 17m*3m 40000RMB/piece

1A(B)-2 13m*7.5m

1A(B)-3 24m*8m

1A(B)-4 24m*3m

1A(B)-5 24m*4m

1.3 HALL #1 FRONT

MAIN EMBLEM

ABOVE MAIN EMBLEM

22m*9m

1A-1：10m*12m

over glass：8m*12m

1B-1：10m*12m

60000RMB/piece

80000RMB/piece

40000RMB/piece

60000RMB/piece

0.9m*1.8m*4sides 6000RMB/piece

GROUND STICKER radius: 1m 8000RMB/piece

sponsor only

75000RMB/piece

88000RMB/piece

75000RMB/piece

On

site A

d

HALL #1 GATE

HALL #1 FRONT

04

PILLARS*4 0.81m*3.88m 40000RMB/4 pillars

INFORMATION BOARD logo 5000RMB/logo

free with purchase of advertisement over 80,000RMB in total

1A(B)-8 10m*15m 45000RMB/piece

1.4 HALL#1 SIDE & BACK

1C-1 18m*7.5m 66000RMB/piece 1C-2 10m*15m 50000RMB/piece

1-7 8m*24m

1A(B)-6 24m*6m

SIDE

BACK

66000RMB/piece

32000RMB/piece

1.7 CARREFOUR SIDE

24m*6m 50000RMB/piece

DOORFRAME

BESIDE DOORFRAME

4-1(3) 10m*10m/12m 38000 / 展期

8-1

8-2/3

1.6 HALL#8 SIDE

4-1(3) 10m*12m 60000RMB/piece

2/3/4-2 24m*6m 60000RMB/piece

05

1.8 HALL#2/3/4 FRONT

2-1(3) 10m*12m 60000RMB/piece

3-1(3) 10m*12m 60000RMB/piece

1.5 HALL#1 INSIDE

PILLARS

STAIRS

4.75m*height2.7m

4m*0.13m*45/set

8800RMB/pillar

40000RMB/set

as shown

4m*3m

20000RMB/piece

10000RMB/piece

8-4/5/6/7

8-8/9/10/11

18m*10m

8m*10m

20m*5m

20m*3m

80000RMB/piece

50000RMB/piece

60000RMB/piece

40000RMB/piece


OVERDOOR

BILLBOARD

PILLARS*2

1.9 HALL#2/3/4 INSIDE

BESIDE THE STAIRS 18m*2m 20000RMB/piece

OVER THE STAIRS 7m*8m 30000RMB/piece

INFORMATION DESK BACK BOARD LOGO


BROCHURE ON DISPLAY STAND 8000RMB/sample

PILLAR 1m*2.8m*4sides 8000RMB/pillar

GROUND STICKER radius: 1m 8000RMB/piece

radius: 0.5m 5000RMB/piece

06

radius:2.22m

3.6m*1.3m

0.6m*4m*4sides

20000RMB/piece

8000RMB/piece

10000RMB/pair

On

site A

d

MOST COMPREHENSIVE EXPO INFO + LATEST INDUSTRIAL NEWS EXPRESS

2.2 WECHAT

DIGITAL MEDIA

ⅡⅡ、DIGITAL MEDIA

2.1 WEBSITE

18800RMB/banner

8000RMB/piece

2000RMB/piece

2000RMB/pic

NEWSLETTER 6pics+500words 4000RMB/piece

SUB-NEWSLETTER 6pics+500words 2000RMB/piece

2.3 EDM

NEWSLETTER 6pics+500words 5000RMB/piece

07

2.4 WEIBO

MESSAGE 6pics+500words 4000RMB/piece

BANNER

LOGO

NEWSLETTER 6pics+500words

FEATURE IN IMAGE GALLERY


08

Ⅲ、PRINT MEDIA

FREE ACCESS TO EXHIBITOR INFO WITH OVER 2,000 COPIES

3.1 CATALOGUE

INSIDE FRONT COVER

INSIDE BACK COVER

BACK COVER

DOUBLE SPREAD ad.

FULL PAGE ad.

HALF PAGE

1/3 PAGE

1/4 PAGE

DOUBOLE SPREAD

FULL PAGE

PRINTMEDIA

Ⅲ

A3

A4

A4

A3

A4

text within 3000words + illustration

text within 1500words + illustration

15000RMB

13800RMB

20000RMB

15000RMB

8000RMB

5000RMB

3800RMB

2800RMB

8800RMB

5800RMB

Prin

t Me

dia

3.2 SHOW GUIDE

LOGO

FULL PAGE AD 20000RMB/piece

3.3 INVITATION

LOGO

3.4 TICKETS

40000RMB/edition

3.5 BAGS

30000RMB/edition

09

LOGO

LOGO

free with purchase of advertisement over 80,000RMB in total or 5000RMB/logo

free with purchase of advertisement over 80,000RMB in total or 5000RMB/logo


sponsor only

20000RMB/interview

LOGO ON THE BACKBOARD

INTERVIEW

OFFICIALACTIVITIES

Ⅳ

Ⅳ、OFFICIAL ACTIVITIES

4.1 PRESS CONFERENCE


5min SPEECH

PRESENCE, PHOTO-SHOT

OTHER

Ⅴ 5.1 POST SHOW


4.5 GALA DINNER

LOGO ON THE BACKBOARD AT THE RECEIPTION DESK

LOGO ON THE BILLBORAD IN THE DINNING ROOM

SPEECH

ADMISSION LETTER

sponsor only

sponsor only

sponsor only

4.2 OPENING CEREMONY

SPEECH

RIBBON-CUTTING

PHOTO-SHOT

INTERVIEW


sponsor only

sponsor only

sponsor only

sponsor only

sponsor only

sponsor only

sponsor only

sponsor only

invitation only

4.3 CONFERENCE

sponsor only

20000RMB/speech

4.4 MEDIA CORNER


20min SPEECH


LOGO ON THE POST SHOW REPORT

LOGO ON THE POST SHOW ACKNOWLEDGEMENT LETTER

11

Place: 1

TITLE Sponsor

【CWFE Co-development】Total value :3,000,000RMB

The LOGO of the Title Sponsor consists of a basic element in the key vision of the Expo. The LOGO or the brand name

of the Title Sponsor will be exposed through all the publicity channels employed by CWFE, including online media,

social media, outdoor advertisement, print media, posters and promotion literature.

【OFFICIAL Activities】Total value :

3,000,000RMB

Press Conference- Backboard Title

- 5min Speech

- Photo-shot

- Media Exposure

Opening Ceremony - Backboard Title

- 5min Speech

- Ribbon-cutting, Photo-shot

- Interview*2

- Media Exposure

Conference - Backboard Title

- 20min Speech

Media Corner- Backboard Title

- Interview*2

Gala Dinner- Title

- 5min Speech

- Tickets

- Media Exposure

【ONSITE Advertisement】Total value :

1,200,000RMB

GATE#1 Overdoor-title

GATE#1 Pillars-title

Main Emblem-title

Over the Main Emblem-middle

Information Billboard-title

Hall3-4 Over the Stairs

Formfilling Desk*4

Carrefour Side

Balloon*2

String Flags*5

Billboard*4

Lamppost*9pairs

Ground Sticker*4

**Tickets to B2B*100

【DIGITAL Media】

Website:- Banner*1

- LOGO

- Newsletter*2+Top*1

- Image Gallery Feature*4

Wechat Newsletter*5

Wechat Sub-Newsletter*10

Weibo Message*5

EDM*8

Post Show Report-Title

Post Show Acknowledgement

Letter-Title

【PRINT Media】

Invitation-title

Show Guide- Title

- Full Page Ad

Ticket-Title

Bags-Title

Catalogue-Title

-Inside Front Cover

-Double-spread Text

The price for Title Sponsor is 3,000,000RMB

It is included in the price – taxes, examination fee, printing expenses, installing expenses and maintenance fee for onsite ads;

– operation and maintenance expenses of the CWFE We-media;

– publicity expenses of CWFE; The organizers reserve all the right for the final explanation and necessary adjustment of the above mentioned

entries of sponsorship rights. The final package of the sponsorship rights are subject to the Contract.

SPONSORSHIP

Ⅵ

Total value :9,000,000RMB

Total value :

1,000,000RMBTotal value :

800,000RMB


PLATINUM Sponsor

【CWFE Co-development】

Total Value：2,000,000RMB

As one of the main sponsors of CWFE, Platinum Sponsors enjoy part of the publicity channels employed by

CWFE, including online media, social media, outdoor advertisement, print media, posters and promotion

literature, where the LOGO or brand name of the sponsors will be exposed.

【OFFICIAL Activities】Total Value: 2,000,000RMB

Press Conference- Backboard LOGO

- Presence, Photo-shot

- Media Exposure

Opening Ceremony- Backboard LOGO


- Interview*1

- Media Exposure

Conference- Backboard LOGO

- 20min Speech

Media Corner- Backboard LOGO

- Interview*2

Gala Dinner- LOGO on the Decoration

- Tickets*4

- Media Exposure

【ONSITE Advertisement】Total Value:

800,000RMB

Over the Main Emblem-left/right

Hall#2-3-4 Front Ad*1

Information Billboard-logo

String Flags*2

Billboard*2

GROUND STICKER(L)*2

**Tickets to B2B*50

【DIGITAL Media】Total Value:

700,000RMB

Website:- Banner*1

- LOGO

- Newsletter*2


Wechat

- Newsletter*3

- Sub Newsletter*6

Weibo Message*3

EDM*3

Post Show

-Report LOGO

-Acknowledgement Letter LOGO

【PRINT Media】Total Value:

500,000RMB

Invitation-LOGO

Show Guide-LOGO

Ticket-LOGO

Bags-LOGO

Catalogue - Inside Back Cover

- Full-page Text




– publicity expenses of CWFE;

– organizing expenses of the CWFE Official Activities.

Place: 2Total value :6,000,000RMB

The organizers reserve all the right for the final explanation and necessary adjustment of the above mentioned


Place: 2

GOLD Sponsor

【CWFE Co-development】

Total Value：150万

As one of the sponsors of CWFE, Gold Sponsors enjoy part of the publicity channels employed by CWFE,

including online media, social media, outdoor advertisement, print media, posters and promotion literature,

where the LOGO or brand name of the sponsors will be exposed.

【OFFICIAL Activities】Total Value：

1,000,000RMB

Press Conference

- Backboard LOGO


- Media Exposure

Opening Ceremony

- Backboard LOGO


- Interview*1

- Media Exposure

Conference

- Backboard LOGO

- 10min Speech

Media Corner

- Backboard LOGO

- Interview*1

Gala Dinner

- LOGO on the Decoration

- Tickets*2

- Media Exposure

【ONSITE Advertisement】Total Value：

600,000RMB

Hall#1 Front Ad*1

Hall#2-3-4 Front Ad*1

Information Billboard-logo

Billboard*1

Check-in Board-logo*1

**Tickets to B2B*50

【DIGITAL Media】Total Value：

500,000RMB

Website:

- Newsletter*2


Wechat Newsletter*2

Wechat Sub-Newsletter*4

Weibo Message*2

EDM*2

Post Show

-Report LOGO

-Acknowledgement Letter LOGO

【PRINT Media】Total Value：

400,000RMB

Invitation-LOGO

Show Guide-LOGO

Ticket-LOGO

Bags-LOGO

Catalogue

- Double-spread Ad

- Full-page Text




– publicity expenses of CWFE;

– organizing expenses of the CWFE Official Activities.

Total value : 4,000,000RMB

13

The organizers reserve all the right for the final explanation and necessary adjustment of the above mentioned



14


□TITLE Sponsor □PLATINUM Sponsor □GOLD Sponsor

Please return this form duely signed to Romexpo:Contact：Armando

Email： [email protected] Tel：39-339-5884715

Company Name:

Booth Number：

Contact:

Tel:

Fax:

Email:

Date: Signature/Seal:

ORDER FORM

Ⅶ

1.1 GATE#1

1.4 HALL#1A SIDE

1.2 SQUARE

1.3 HALL#1 FRONT

1.5 HALL#1 INSIDE

1.6 HALL#8 SIDE

1.7 CARREFOUR SIDE

1.8 HALL#2/3/4 FRONT

1.9 HALL#2/3/4 INSIDE

□□

OVERDOORPILLARS*4

□ □ □

BALLOONBANNERPYRAMID

□□

1C-11C-2

MAIN EMBLEM1A-1OVER GLASS

□ □ □

□ PILLARS*4

□ 8-1

□□

2-1(3)3-1(3)

□□

BESIDE THE STAIRSOVER THE STAIRS

ACCESS CONTROLLER□

□ □

ROAD FLAGBILLBOARD

1A(B)-6□

1A(B)-41A(B)-5OVERDOOR

□ □ □

DOORFRAME□

8-4/5/6/7□

OVERDOORPILLARS*2

□□

INFORMATION DESK：BACK BOARD LOGO□

Ⅱ、DIGITAL Media

2.1WEBSITE □ BANNER NEWSLETTER□□

2.2 WECHAT □ NEWSLETTER

□ Features in the Gallery

2.3 EDM □ NEWSLETTER

2.4 WECHAT □ MESSAGE

Ⅲ、PRINT Media

3.1 CATALOGUE INSIDE FRONT COVER

INSIDE BACK COVER

BACK COVER

FULL PAGE text1/3 PAGE1/4 PAGEDOUBOLE SPREAD text

□ □ □

□ □ □ □

□ □ □

DOUBLE SPREAD ad.FULL PAGE ad.HALF PAGE

3.2 INVITATION 3.4 SHOW GUIDE LOGO FULL PAGE AD3.5 TICKETS LOGO 3.6 BAGS LOGO

□ LOGO □ □

Ⅴ、OTHER5.1 POST SHOW LOGO ON THE POST SHOW ACKNOWLEDGEMENT LETTER□

□ FORM-FILLING DESK

LAMPPOST FLAGSTRING FLAG #2-3-4STRING FLAG #6-7-8

□ □ □

□ 1-7

□ □ □

1B-11A(B)-21A(B)-3

□ STAIRS

□ 8-2/3

□ 4-1(3)2/3/4-2□

□ STICKER：radius: 0.5mSTICKER：radius: 1m□

□ CHECK-IN BOARD LOGO

AROUND-TREESTICKER

□ □

□

PILLARS*4NFORMATION BOARD-logo

□ □

1A(B)-8

□ BESIDE DOORFRAME

□ 8-8/9/10/11

□ BILLBOARD

□ □

LOGO ON THE POST SHOW REPORT□

LOGO

SUB-NEWSLETTER□

BROCHURE□ PILLAR□

Ord

er F

orm

Ⅳ、OFFICIAL ACTIVITIES4.3 CONFERENCE 20min SPEECH□

4.4 MEDIA CORNER INTERVIEW□

Marketing Counseling CIEC Exhibition Co., Ltd. Contact： Armando

Tel：39-339-5884715

6 East Beisanhuan Rd. Chaoyang District Beijing

Expecting Your Participation

CWFE 2017 Marketing & Promotion Guidebook · PILLARS4 FORM-FILLING DESK4 ACCESS CONTROLLER...

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Transcript of CWFE 2017 Marketing & Promotion Guidebook · PILLARS4 FORM-FILLING DESK4 ACCESS CONTROLLER...

CWFE 2017 Marketing & Promotion Guidebook · PILLARS*4 FORM-FILLING DESK*4 ACCESS CONTROLLER...

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Transcript of CWFE 2017 Marketing & Promotion Guidebook · PILLARS*4 FORM-FILLING DESK*4 ACCESS CONTROLLER...

CWFE 2017 Marketing & Promotion Guidebook · PILLARS4 FORM-FILLING DESK4 ACCESS CONTROLLER...

Transcript of CWFE 2017 Marketing & Promotion Guidebook · PILLARS4 FORM-FILLING DESK4 ACCESS CONTROLLER...