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CV Writing Using Keywords

Ranjit Das

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General CV Tips

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What makes a great CV?

A great CV should capture your skills

and abilities and show what value you

have to offer

Be clear and concise2-pages

One size does not fit all

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CV Types

Chronological

Reverse date orderof jobs and positions

held 90% CVs follow this

approach

Accomplishments

Listing keyachievements and

competences Followed by brief

outline of positionsheld and dates held

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Typical mistakes

Lying on a CV Not proofreading your CV

Forgetting to include contact

information

Inappropriate email address

CV lacking focus to the job in question

CV that is responsibility driven not

achievement driven

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Action verbs to use in a CV

Analyzed

Conducted

Developed

Initiated

Originated

Organized

Planned

Conceived

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Set up

Simplified

Taught

Trained

Reorganized

Revised

Reduced

Solved

Controlled

Directed

Managed

Launched

Eliminated

Created

Led

Established

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Meaningless words to avoid in a

CV Innovative

Detail-oriented

Flexible People

person

Independent

Resourceful Goal-oriented

Creative

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Competent

Well-

organized

Hard-working

Logical

Professional

Successful

Reliable

Motivated

Ambitious

Determined

Experienced

Efficient

Self-

motivated

Team player Aggressive

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A CVs purpose it to get the

interview

The objective of your resumeis to land an interview, andthe interview will land you the

job (hopefully!) Keep CVs tight2-pages

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Goals or Objectives Section

Only put a Goals section in your resume ifyou are changing careers e.g. Movingfrom Finance to Marketing.

State clearly your intention to move intoa different career line. Keep it short - nomore than two sentences.

Emphasise your transferable skills.e.g."Transition to marketing and establisha career in brand management."

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Summary Section

This opening statement should be the

first paragraph the recruiter reads.

Dont make the recruiter wade

through 1-2 pages of information

without knowing anything about your

capability and 'fit' for the role.

A number of readers will turn to the

next resume.

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Jane Doe Example

OriginalA dynamic leader with 10 years of experience in

successfully setting up and running serviceoperations of over 150 people in areas such as

technical support, outsourcing, customer care, andintellectual property. Has a proven track record indelivering in demanding environments by buildinga performance oriented, open and a developmentbased culture. A good communicator with good

people skills and the ability to build strongrelationships.

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Jane Doe - Updated

Project managed the merging & restructuring of two

departments affecting 55 staff. Led to a xx% headcountreduction, $zzz saving in operational costs and yyy%productivity improvements.

Led the automation of business processes resulting to reductionin processing time by xx%, increased service delivery by zz% and

increased production capacity by 40%. Led a team of 170 people (15 team leaders and 155 associates)

to be ranked second amongst 16 all-India teams. Set cleargoals and coached individuals to achieve targets.

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P&L responsibility Lean six sigma

Team leadership Project management

Business process re-

engineering

Organisational restructuring

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Using Keywords in

Your CV

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Lots of companies mine CV

databases as a way to short-circuit the

CV screening process

If your CV doesn't have the keywords

the company uses to carry out a

database search your CV will not be

shortlisted.

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Review 10-12 job vacancies to

identify the keywords

By reviewing a dozen job vacancies in

line of work you are interested in you

will see a pattern emerge

The same keywords or phrases will

keep popping up

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Keywords are often nouns

Job-specific/profession-

specific/industry-specific skills

Technological terms

Job titles

Names of products and services

Industry buzzwords Degree qualification

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Examples

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Analogue Design Engineer

Based in the Thames Valley, this is a fantastic opportunity for an

Analogue Design Engineer to work on the design/developmentand architecture of high performance power management

products for the consumer and networking markets.

Key skills required: Analogue Design, including Switch Mode Power

Supplies, Control Theory and Discrete Analogue Design.

The Analogue Design Engineer will participate in defining newproducts, writing system specifications and architecting a system

solution that will meet customer specs. The role will also require

validating the architecture through simulation and work with the

design team to develop IC level specifications.

The successful application will have a proven background inAnalogue Design, including Switch Mode Power Supplies, Control

Theory and Discrete Analogue Design.

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Marketing communications

manager Duties and Responsibilities

Public relations with an aim of maintaining and buildingrelationships with the publishing world to put out adverts, pressreleases and advertorials to promote the company.

Create and develop new marcoms collateral to best present thecompany products.

Creative approach to events with a captive audience of keytarget clients.

Conduct market research, both into existing markets andidentifying new markets for our products

Skills / Attributes Required Proven marketing management experience

Experience of marketing in the technology sector.

A proven track record of driving and defining complex marketingstrategy

Prior experience managing a marketing budget Degree in Marketing, Business or Communications preferred.

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Senior Restructuring Solicitor

Advising financial institutions, insolvencypractitioners, company directors andshareholders on strategies for recovery andturnaround, the team is involved in complex,

high value restructurings at an early stage inthe financial decline curve. They are lookingfor a Solicitor with at least 7 years experiencein corporate insolvency and restructuring whohas excellent business development and

networking abilities and is looking for aposition with opportunities to grow into thepartnership.

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