Customized Listing Presentations
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Transcript of Customized Listing Presentations
ARTFULLY UNITING EXTRAORDINARY HomesWITH EXTRAORDINARY Lives
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINEDWe are known for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales.
Where the utmost quality is considered intrinsic.
At Marketplace Sotheby’s International Realty, it’s not just luxury prices we serve, it’s luxury service you can expect. Having a handle on your wants, needs, and expectations early on ensures we are always working towards the same goal, together.
A little bit about me.A Pacific Northwest resident for the past two
decades, Jason Maybell applies his vast real estate experience to helping buyers and sellers find real estate success in the Greater Seattle and Eastside
communities.
Jason is a strong advocate for clients, dedicated to around-the-clock support throughout the real
estate process. He works tirelessly to advise clients through what can be one of the biggest decisions
of their lives. He listens attentively - believing there’s nothing more important than understanding clients’ expectations - then assesses the market and
delivers.
Spend five minutes with Jason and you’ll understand how his honesty and knowledge set him
apart. A rich resource on all things real estate, he strives to be the go-to person for questions ranging
from “What’s the latest on interest rates?” to “How much is my house worth?” to “Do you know a good
contractor?”.
Jason is personable and warm, immediately gaining clients’ trust. He’s recognized for his hard work,
responsiveness and good humor.
In his personal time, Jason loves his family, sports, mountain biking and all the Pacific Northwest has to offer. He’s also a professional musician who has
recorded and toured with many artists including singer/songwriter Brandi Carlile.
“Jason Maybell was very attentive, knowledgeable, and was by far the best realtor we could have worked with.” ~Ryan and Joanna
“Jason Maybell was a real pleasure to work with: professional, personable, very responsive and very knowledgeable about the market and how best
to show and price my home. I have already referred him to friends and will continue to do so.” ~Dave
Our Customizable Marketing PlanThe right way to sell your home involves executing a variety of marketing strategies to showcase your property locally and globally in the finest ways possible. Excellent photography, staging, pricing, and representation are the four key pillars in our marketing plan. When you list with us, we’ll customize a plan according to your desires and commit to sticking to it together .
• Professional photography of property to produce quality, high-resolution images.• Professional filming of property for high-quality video, with aerial footage.• Referral for professional staging provided where applicable.• High-quality brochure of property displayed in local offices and distributed to Sotheby’s offices
nationally.• Submission of property to the Northwest MLS.• Property will receive a tasteful for-sale sign in the yard, with a brochure box and a key-box if desired.• Exclusive placement of property on all highly-trafficked real estate sites including the Wall Street
Journal, New York Times, Bloomberg, International Herald Tribune.• Exclusive placement of property on Marketplace Sotheby’s International Realty and Sotheby’s
International Realty Websites, both available in 18 languages with currency converters. • Property will be featured in Sotheby’s offices globally via the proprietary “E-Gallery” video presentation.• Hosting broker showings and open houses.• Sending informational broadcast emails introducing property to area brokers.• Sending informational broadcast emails to proprietary list of regional buyers.• Providing detailed bi-monthly Listing Reports with market information, showing activity, feedback from
buyers, and marketing statistics.• Property will be featured on all Brand social media channels - Facebook, Google+, LinkedIn, Twitter.• Provide regular updates on the sales and listings of comparable homes in the area.• Provide seller with weekly updates and showing feedback.
We start with an in-person meeting.We want to hear your story: your motivation, your desires, and your goals. We are results-driven so knowing your wants is paramount to our success.
Next, we’ll walk through your home
together. Hopefully, you can provide us
with valuable insight about what drew you to the home, which can help
us market it effectively. We’ll discuss recommended actions like staging or
de-cluttering and we’ll talk openly about your home’s features and
drawbacks. We know all the right people to get your home in great
shape.
Then, we’ll discuss pricing strategies for your home. Pricing your home properly from its first day on market is critical to your success as a seller. Our goal is to “price ahead of market,” or to price your home correctly from the outset. Our extensive experience and well-researched market knowledge will save you time and money down the road. With advanced market-tracking software and quarterly market reports, we know this market inside and out.
We are highly trained in doing the research to provide you with the most up-to-date property evaluation. When determining the value of your home you will receive a comparitive market analysis comparing similar active and sold homes. This will help us determine the best listing price for your home together.
Finally, we’ll discuss expectations.
We believe one of our core responsibilites as your realtor is to prepare you for the selling process
and help you set reasonable, logical expectations.
Once we know what form of communication works best for you,
we’ll outline your expectations of us as your representatives. As
the homeowner, you’ll have a few responsibilities too. Together, we’ll
figure out how we can work as a team to sell your home quickly and
efficiently. We all have the same goal.
We want you to feel like you’re our only client.Your home gets one chance to make a great impression on the market so we spend a lot of time and effort doing market research, evaluating neighborhood comps, and perfecting the way your home will show. It’s how we do business.
Sometimes, we recommend interior
design consultations. Proper staging is more crucial than
you might think, and our years of experience tell us most homes can
benefit from some professional staging assistance. We know your home is great. Let’s make it extraordinary.
If we know one thing, it’s that professional photography is incredibly important.That’s why we employee full-time professional photographers in-house. They can highlight all the wonderful features of your home and get your home sold faster and for a better price.
We may decide to do a video tour of your
home. Custom high-definition videos can
illuminate your homes’s best features and allow buyers to really feel at home,
even before they step foot in your house. 58% of home buyers say they
expect to see videos when looking at houses online so we use custom
tours to highlight our properties’ best features. We employ a full time
videographer in-house so we can quickly respond to video needs with
high-definition real estate videos that capture the lifestyle of your home.
From there we can feature it on our website, YouTube, and social media
channels. Sotheby’s International Realty has the most YouTube
subscribers of any real estate company in the world, which can gain us
thousands of views on our properties. Creating custom videos is just another service we offer that sets Marketplace
Sotheby’s International Realty apart from the competition.
Our graphic designers are standing by to create full-color brochures, flyers, and postcards for your home.Marketplace Sotheby’s International Realty’s professionally designed and printed brochures are a consistent point of differentiation across our network, quickly emphasizing key aspects of a listing in beautiful ways. Most people are visual in nature and having a photo-heavy brochure after they tour your property may ensure your home rises the top of their prospects list. Our direct mail pieces are also the highest quality and can be in your neighbor’s mailboxes just five days from list date.
We want you to feel engaged in the
selling process. Communication is important to us and we want you to know what’s going on
every step of the way. That is why you’ll automatically receive Online Marketing
Summary Reports from us. Our online listing-distribution platform allows us
to gauge interest of potential buyers so together, we can track analytics on who’s looking at your home and from
where they are previewing properties.
Marketing your home properly takes experience and understanding.We’ve got both. We know the Pacific Northwest real estate market front-to-back and we believe in making informed, strategic decisions when it comes to marketing your home. We execute innovative and strategic marketing programs, delivering maximum results. By utilizing Sotheby’s partnerships and resources, we are uniquely positioned to present your home to a diverse, qualified client base. Always on the cutting edge of digital, social and print marketing strategies, we aim to present your home in a creative way around the world.
Let us help you sell your home... the right way.
Where are Washington’s
buyers looking for homes?
The old adage “the more things change, the more they stay the same”
is true of today’s buyers.
While more reliant on technology than ever before, 87% of buyers still
contact a real estate agent when searching for a home. 88% of buyers
search websites for real estate listings and while websites like Zillow and
Redfin provide some useful general information, they’re they’re far from local and can contain errors. 48% of
buyers employ mobile devices in their search. Video and social media are
quickly becoming the most popular ways people consume content on the web so our virtual listings are a great
way to get a feel for a property before ever stepping inside.
Placement across the internet is paramount when it comes to selling your property. Once your home is listed with Marketplace Sotheby’s Realty, its details, specs, and photos are disseminated to over 40,000 web, video, social media, and mobile applications and sites across the world. Sotheby’s International Realty has exclusive relationships with highly-trafficked real estate sites including the New York Times, the Wall Street Journal, and Bloomberg News where they are viewed an astounding 90,000,000 times annually. Additionally, our listings are featured on the revolutionary SothebysRealty.com which receives 60 million page views annually, 45% of which are from outside the United States.
MarketplaceSothebysRealty.com
Our custom-designed
website, is the perfect place for us
to professionally market your house.
It’s where we’ll highlight your property’s assets, show off large
high-resolution photos, and give buyers all the information they need.
We’ve spared no expense making it the best of its kind. Our website is
available in 18 different languages with currency converters and the
photo-tours have audio available in 5 languages. As an incredible bonus,
MarketplaceSothebysRealty.com’s featured listings cascade onto 720
Sotheby’s International Realty office websites worldwide.
The popular Marketplace Matters blog helps draw people to our website where they can view your home.Potential buyers follow our blog to lean about Pacific Northwest real estate, find answers to common transactional questions, and get inside information on the newest properties on the market. It’s a great tool for getting your home noticed.
Utilizing our popular social media
channels is another way we market your
property. We’ve worked hard to build an e
ngaged audience on facebook, twitter, google+, instagram, pinterest, houzz,
youtube, and linkedin, who look forward to learning more about the
homes we represent. Worldwide, 1 in 6 minutes spent online is spent
on facebook, and more than half of all adults are on social media daily.
Our in-house marketing presence connects your home to local and
global communities across multiple channels.
We feed your home directly into the inbox of qualified buyers in our region.We create and share email marketing to our large sphere of contacts. Filled with spectacular photography and engaging dialogue, our emails are dynamic presentations. We use advanced analysis to see who opened and read the emails, clicked on links, and more.
We connect the dots between local, global...and you.
Marketplace Sotheby’s International Realty is owned by the Shriner family, who have owned brokerages
since 1959. With decades of experience and thousands of connections, this is a great team to have on your
side as you sell your home.
For the past 270 years, Sotheby’s has been renowned as a marketer of the world’s most valuable possessions.
Keeping with this reputation, Sotheby’s International Realty is a global leader in representation of distinctive real estate. Marketplace Sotheby’s International Realty
is synonymous with quality and service. What this means to you is that by working with us, you’ll recieve
the best service in the business.
We are an esteemed group of brokers who understand the unique mindset of upscale clients seeking
distinctive homes. Extensively trained in this markets, we have intimate knowledge of the properties in your
community.
With Marketplace Sotheby’s International Realty you’ll enjoy the advantages of a well-connected local
brokerage with reach of an international firm. Professional, honest, and discreet, with us you can
trust you’ll receive the service you deserve.
So, how will we help you meet your real estate goals?Marketplace Sotheby’s International Realty is Washington’s most trusted professional real estate team and we really do care about what you need.
Jason [email protected]
JasonMaybell.com(206) 755-4887