Awesome Listing Presentations for Realtors
-
Upload
market-leader -
Category
Real Estate
-
view
782 -
download
3
description
Transcript of Awesome Listing Presentations for Realtors
![Page 1: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/1.jpg)
www.marketleader.com
Winning with Awesome Listing Presentations
Host: Kris OlsenSenior Trainer, Market Leader
![Page 2: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/2.jpg)
www.marketleader.com
• Seven tips to win more listings• Secrets to minimizing objections• Steps to handle objections that do arise
What you’ll learn today
![Page 3: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/3.jpg)
www.marketleader.com
TODAY’S FEATURED GUEST
Lindwood ParkerVP of Operations
Keller Williams Realty Alaska Group
![Page 4: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/4.jpg)
www.marketleader.com
1: Find out their “Why”
![Page 5: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/5.jpg)
www.marketleader.com
NAR: Importance of Agent Reputation
57% in 2005
35% in 2013
![Page 6: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/6.jpg)
www.marketleader.com
2: Reframe their “Why”
April May JuneJuly August September
Sell
LIST
![Page 7: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/7.jpg)
www.marketleader.com
TMO: Total Market Overview
3: Explain Market: Cause and Effect
![Page 8: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/8.jpg)
www.marketleader.com
Improve sellers’ understanding of the market Reduce sellers’ emotionality and attachment to price Transform relationship from me to we Establish yourself as the expert Foster more realistic expectations Diffuse potential objections
Why Explain Market Cause and Effect?
![Page 9: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/9.jpg)
www.marketleader.com
4: Price based on Current Market
Active Pending Sold
![Page 10: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/10.jpg)
www.marketleader.com
5: Guide to Look through Buyers’ Eyes
![Page 11: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/11.jpg)
www.marketleader.com
6: Differentiate Your Marketing Strategy
![Page 12: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/12.jpg)
www.marketleader.com
Internet presence is critical• 92% of buyers use the internet in their home search• 43% of buyers find the home they purchased online• Buyers take 11-27 months before they make a decision
What’s Needed to Win Today’s Buyers
![Page 13: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/13.jpg)
www.marketleader.com
Buyers look for:• Pictures and home details• School information• Neighborhood information • Market conditions• Short sale/foreclosure traps• How to successfully purchase a home• Value of their current home
What’s Needed to Win Today’s Buyers
![Page 14: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/14.jpg)
www.marketleader.com
Our Blog: We Meet Today’s Buyers
![Page 15: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/15.jpg)
www.marketleader.com
Website: We’re Buyers’ Only Source
![Page 16: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/16.jpg)
www.marketleader.com
Market Insider: Buyers Like our Value
![Page 17: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/17.jpg)
www.marketleader.com
We Know Many Buyers
![Page 18: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/18.jpg)
www.marketleader.com
7: Address Objections Immediately
![Page 19: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/19.jpg)
www.marketleader.com
People under stress hear only 20% of what you say
![Page 20: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/20.jpg)
www.marketleader.com
• Ask for their reasoning• Listen carefully• Paint a picture of pleasure vs. pain
“Your Estimate is Wrong”
![Page 21: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/21.jpg)
www.marketleader.com
• Your house will perform based on what’s happening in the market
“Another Agent Can Sell it for More”
![Page 22: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/22.jpg)
www.marketleader.com
• Answer objectively• Share suggestions
“How Can I Increase the Value?”
![Page 23: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/23.jpg)
www.marketleader.com
• My job is to help you meet your goal• Here’s the information you need• Here’s the timing we should target
“Your Commission is too High”
![Page 24: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/24.jpg)
www.marketleader.com
“We’re Not Ready Yet”
April May JuneJuly August September
Sell
LIST
• Explain natural results in relation to their goal
![Page 25: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/25.jpg)
www.marketleader.com
What questions have I not yet answered for you?
“I Want to Talk with Another Agent”
![Page 26: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/26.jpg)
www.marketleader.com
7: Address Objections Immediately
![Page 27: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/27.jpg)
www.marketleader.com
1. Find out their “why”2. Reframe their why3. Explain market: Cause and effect4. 555: Price based on current market5. Guide to look through buyer’s eyes6. Differentiate your marketing strategy7. Address objections immediately
Win More Listings
![Page 28: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/28.jpg)
www.marketleader.com
What’s Your Next Step for Listings?
![Page 29: Awesome Listing Presentations for Realtors](https://reader038.fdocuments.in/reader038/viewer/2022110118/554dfaadb4c905ee578b5890/html5/thumbnails/29.jpg)
www.marketleader.com
Winning with Awesome Listing Presentations