Customer Product Experience

contextual: appeal through emotion

Technology

Changing

Evolving

Contextually

personalizedinformation

information accesscameras everywhere

everythingbranding

connected to sellersalways-on

invasive

mobile

instantnano-campaigns

overload

socialworks

personal

In an ever evolving and contextually changing product landscape, it has become imperative to evoke specific emotions while designing product experiences.

Invoking Targeted

emotional resonsesDuring the design phase, this can ultimately lead to Consumer adoption of product innovations both seamlessly and at an accelerated rate.

Maintaining Brand

sanctity through

controlled contextual

emotional responses.

motivational: awareness utilizing persuasion

Achieving Emotional Enlightenment provides insight & AFfectation into behavioral responses

TriggersDesign

appeal to values

achievement

cognitive loadconceptual metaphor

experience-taking

limited choices

readabilitystorytelling

scarcityloss aversion

demonstrationkeywords

belonging

certaintyfamiliarity

authorityautonomy

relative valuesurprise & delight

recognition

curiosity

chunking

bandwagon-effectanchoring

collecting

effort justification

social proof

faith in aestheticsjustifying requests

visual designnegative space

Psychological insight and inserting triggers (single design elements that change motivation) into the design of the product can shape the

CUSTOMER EXPERIENCE

incorporating persuasion:

Most beneficial when affecting whether people do specific tasks by design… Without placing too much importance on the path to accomplishment.

selling: ease of appreciated awareness

ethnographic discovery = facilitative approach

What are the grounding elements of designing experiences that intrinsically link somewhat nebulous psychological tenants?

Ethnographic research play an enormous role in designing according to the needs of the Consumer, bringing the customer experience back to motiva-tions grounded in real-world experiences.

Creating and documenting this “blueprint” of the service is inline with the process of “getting it right” as early as possible in the product lifecycle.

consumer vs. environment

environment vs. consumer

guiding: the brain listening and coping

specific experiences delivered organically

brain science customer product experience

michael allenberg, CSMexperience designer | entrepreneur | product development

@allenberg93

uint.co

michaelallenberg.me

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