The Customer Experience

� Customers have access to the AspenTech Licensing Center: a simple tool to view product usage information

� They can easily upload license log files and view their product spend to date

� This allows transparency between vendor and customer

� Allows customers to keep tabs on their investment

� By monetizing tokens rather than software titles product evaluations are much easier

Management

Process Simplification Customer Enablement

Business Process Simplification

Centralization Automation

Activate

Revoke/re-host

Upgrade

Customer Enablement

Upgrade

Renew

Audit

Management in Action

Management in Action

Common Enterprise Licensing Infrastructure

Order Entry

ERP/CRM

Customer db

Entitlement db

Customer Service

Multiple Licensing

Technologies & Tools

Multiple Licensing

Processes

Web Form 1

User 1

Web Form 2

2 3 4

Multiple Licensing

Databases

Multiple Customer

Experiences

Enterprise Licensing Consolidation

Order Entry

ERP/CRMCustomer db

Entitlement db

Define

EMS RMS

Single

Backoffice Platform

Automated

Data Flow

Single Customer

Experience

Web Portal

Entitle

Activate / Generate

Report

HG 1

HG 2

Supporting multiple

License Generators

Automated

Notifications

Large Scale Consolidation

• Implemented Sentinel EMS in their backoffice

• Migrated 20 license generators and respective data to EMS

and respective data to EMS

Real Results

� Elimination of 20 Oracle production servers

Oracle

Customer

Web StoreOrders to Oracle1

Enter activation code

5

Order to EMS2

InfoPrint: Automated license delivery

Real Results

InfoPrintProduct

RMS

code

Activation6

Real Results

� Improved customer satisfaction

� Reduction in support calls

� Reduced operational costs

• Product Catalog Versatility• Business Model Flexibility• Product Catalog Agility • Operational Automation

• Cost Control• Customer Experience

• IP Protection• Piracy Prevention• Compliance Management

• Business Intelligence• Billing Support• Customer Transparency