CUSTOMER INNOVATION PROF DR IR MARION DEBRUYNE. $ CUSTOMER CENTRICITY INNOVATION PERFORMANCE.

CUSTOMER INNOVATION

PROF DR IR MARION DEBRUYNE

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CUSTOMER CENTRICITY

INNOVATION

PERFORMANCE

© Vlerick Business School


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http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.majesticdollar.com/2014/08/amazon-mechanical-turk-guide.html&ei=j_XpVLTOM8bBOaTfgJAJ&bvm=bv.86475890,d.ZWU&psig=AFQjCNEbL9ZWrqxCzdonRtvFNPy3ef8g8A&ust=1424705273842685


PATIENTS LIKE ME



ARE YOU STOPPING YOURSELF?


Competence Enhancing Innovation builds upon your

existing competences

Competence Destroying Innovation destroys the value of your existing

competences

“THE BIGGEST THREATS ARE THE ONES YOU DON’T SEE COMING”


“Precisely because firms listened to their

customers…, they lost their positions of

leadership”

C. Christensen

BEWARE OF THE CUSTOMER TRAP

http://www.google.be/url?sa=i&rct=j&q=&source=images&cd=&cad=rja&docid=22nrRCuzBz4doM&tbnid=Aq4fatBYg8NPXM:&ved=0CAUQjRw&url=http://beattiesbookblog.blogspot.com/2012/09/wheres-wally-its-his-25th-birthday.html&ei=PkfDUfeTGeml0QWU9YCoAw&bvm=bv.48175248,d.d2k&psig=AFQjCNFIUnDP4yf6ZzW2VOgQabzRIE_siQ&ust=1371838622265815


PLEASE FOCUS ON THE BLACK + IN THE CENTER

ATTENTION

RELEVANCE

CREDIBILITY

When spring comes…Snow melts first at the edges

IT IS NOT ABOUT SIZE AND RESOURCES

IT IS JUDO STRATEGY


SMALL IDEAS

WITH BIG IMPACT

"First they ignore you, then they ridicule you,

then they fight you, then you win."

M. Ghandhi

“SOME OF US LIVE IN THE FUTURE TODAY, AND SOME OF US WILL STILL LIVE IN THE PAST TOMORROW”

“CUSTOMERS WERE NOT BUYING FILM, THEY WERE BUYING THE ABILITY TO MAKE MEMORIES”

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CUSTOMER CENTRICITY

INNOVATION

PERFORMANCE

“FOLLOW THE USER, AND ALL ELSE WILL FOLLOW.” GOOGLE

$CONNECT

IF WE DON’T CONSTANTLY INNOVATE, WE DO NOT DESERVE TO SURVIVE

JACQUES HOROWITZ – CHATEAUFORM

$CONNECT

CONVERT

IN A WORLD OF RAPID DISRUPTION, COMPANIES NO LONGER MUST--OR CAN--OWN ALL THE SKILLS REQUIRED TO THRIVE.

$CONNECT

CONVERT

COLLABORATE

Prof Dr Marion Debruyne36

HOW WILL YOU BEAT THE ODDS?

Prof Dr Marion Debruyne37

The best way to predict the future is to participate in it

“DREAM YOUR WORST NIGHTMARE

“THEN INVEST IN IT”

ROSABETH MOSS KANTER, WSJ, NOV 2013

“Companies rarely die from moving too fast,

and they frequently die from moving too slowly.”Reed Hastings

CEO Netflix, 2011


THANK YOU!Marion DebruyneAssociate Professor & Partner

Vlerick Business School

[email protected]

MarionDebruyne

CUSTOMER INNOVATION PROF DR IR MARION DEBRUYNE. $ CUSTOMER CENTRICITY INNOVATION PERFORMANCE.

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