LyntonWeb, LLC. LyntonWeb Generates High-Margin … Software and LyntonWeb Case Study As a HubSpot...
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Scribe Software and LyntonWeb Case Study As a HubSpot partner, LyntonWeb designs, deploys and manages HubSpot marketing solutions for its customers. HubSpot is the #1 leading marketing platform that helps over 10,000 companies worldwide generate traffic, leads, and sales. Most LyntonWeb customers are ahead of the curve with their marketing strategies—using HubSpot’s integrated lead management, marketing automation, and website tools. THE CHALLENEGE: STREAMLINE HUBSPOT INTEGRATIONS LyntonWeb creates many of its integrations from scratch, but the agency tries to use existing tools and platforms whenever possible. For the most popular CRM platforms LyntonWeb customers rely on—Microsoft Dynamics™ CRM, NetSuite ® , and Salesforce ® —the agency sought a new way to create the integrations to reduce development and maintenance costs. By doing so, LyntonWeb hoped to pass the savings along to customers while increasing the long-term profit margins of client engagements. THE CHALLENGE • Streamline development of integrations between HubSpot and CRM platforms • Lower development costs to provide more attractive pricing to clients • Partner with the right integration platform provider that ensures integration stability and performance LYNTONWEB, LLC. Houston, Texas www.lyntonweb.com ABOUT LYNTONWEB, LLC. LyntonWeb is a digital marketing and technology agency devoted to making the web (and the world) a better place. They create web experiences people love and help their customers grow with inbound marketing. Their solutions include web development, marketing services, and marketing technology using the HubSpot inbound marketing platform. LyntonWeb, LLC. LyntonWeb Generates High-Margin Monthly Revenue Integrating HubSpot with Dynamics CRM using Scribe Online “ From a technical standpoint, we wanted a platform that allows us to quickly create integrations and deliver bullet-proof performance. This is critical to the success of our marketing solutions–we can’t afford for our customer integrations to fail or perform poorly. ” - Daniel Lynton, Founder and CEO, LyntonWeb
Transcript of LyntonWeb, LLC. LyntonWeb Generates High-Margin … Software and LyntonWeb Case Study As a HubSpot...
Scribe Software and LyntonWeb Case Study
As a HubSpot partner, LyntonWeb designs, deploys and manages HubSpot marketing solutions
for its customers. HubSpot is the #1 leading marketing platform that helps over 10,000 companies
worldwide generate traffic, leads, and sales. Most LyntonWeb customers are ahead of the curve with
their marketing strategies—using HubSpot’s integrated lead management, marketing automation,
and website tools.
THE CHALLENEGE: STREAMLINE HUBSPOT INTEGRATIONS LyntonWeb creates many of its integrations from
scratch, but the agency tries to use existing tools
and platforms whenever possible. For the most
popular CRM platforms LyntonWeb customers
rely on—Microsoft Dynamics™ CRM, NetSuite®,
and Salesforce®—the agency sought a new way
to create the integrations to reduce development
and maintenance costs. By doing so, LyntonWeb
hoped to pass the savings along to customers
while increasing the long-term profit margins of
client engagements.
THE CHALLENGE• Streamline development of integrations
between HubSpot and CRM platforms
• Lower development costs to provide more
attractive pricing to clients
• Partner with the right integration platform
provider that ensures integration stability
and performance
LYNTONWEB, LLC.Houston, Texas www.lyntonweb.com
ABOUT LYNTONWEB, LLC. LyntonWeb is a digital marketing and technology agency devoted to making the web (and the world) a better place. They create web experiences people love and help their customers grow with inbound marketing. Their solutions include web development, marketing services, and marketing technology using the HubSpot inbound marketing platform.
LyntonWeb, LLC.
LyntonWeb Generates High-Margin Monthly Revenue Integrating HubSpot with Dynamics CRM using Scribe Online
“ From a technical standpoint, we wanted a platform that allows us to quickly create integrations and deliver bullet-proof performance. This is critical to the success of our marketing solutions–we can’t afford for our customer integrations to fail or perform poorly.”- Daniel Lynton, Founder and CEO, LyntonWeb
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THE SOLUTION: SCRIBE ONLINE INTEGRATION PLATFORM The need for an integration platform was
driven by the new release of HubSpot 3,
which included a completely new marketing
contact database with robust APIs. This
opened up the capability for bi-directional
synchronization, and it meant that new
integrations would require greater
resource costs.
“We decided to partner with an integration
platform provider rather than build
integrations on our own,” Lynton says.
“We wanted to avoid allocating in-house
resources for initial development as well as
on-going maintenance.”
In the search for a HubSpot integration
platform, Lynton initially considered multiple
possibilities, including Scribe Online.
The power of the platform and the depth of Scribe Online connectors, such as HubSpot, allow
LyntonWeb to easily create source and target connections that can be integrated to contact information
in other data sources, such as Microsoft Dynamics™ CRM and Salesforce®.
SCRIBE ONLINE KEY ATTRIBUTES • Features cloud and on-premise CRM interoperability
• Offers extensive connectivity, including HubSpot, Microsoft Dynamics™ CRM, NetSuite®, and
Salesforce®
• Enables the agency to quickly set-up and configure HubSpot integrations
• Allows pricing model that aligns usage and delivery of services to maximize profits
THE KEY BENEFITS• Lowers cost of integrations to help address client pricing objections
• Generates recurring revenue by enabling the offering of integration as a Managed Service
• Performs consistently and reliably to ensure client solutions function properly
• Helps differentiate LyntonWeb from competitors that offer less-flexible integration services or no
integration services at all
“ We actually considered walking away from providing CRM integrations, but the capabilities and ease-of-use that Scribe Online offers make integrations a viable revenue-generating service to continue.” - Daniel Lynton, Founder and CEO, LyntonWeb
