sbo41 Dashboards Component SDK Tutorial 4 – Creating a custom property sheet
Custom web analytical reports and dashboards
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My Dutch experience with: Custom Reports & Dashboards Tim Stierman Digital Consultant Liones
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Collecting the right data is the most important task within web analytics. But almost just as important is the presentation of this data. Without understanding what your collected data means, it’s just as bad as collecting the wrong data. In our experience, within a digital agency, it’s almost inevitable to use custom dashboard and reports. The power that custom dashboard and reports is given to you, even in free tools like Google Analytics, can create a view of data that will help you find faster insights. The only problem we faced is the huge amount of tools which are available on the market, and also the many options you have to build it yourself. We are currently using three levels of custom dashboard and reports: pro-excel sheets, automated excel reports (e.g. Excellent Analytics and Supermetrics data grabber) and our internally built dashboard. On Measurecamp I shared our findings on the different tools, how we are using the different reports and how we build our own dashboard.
Transcript of Custom web analytical reports and dashboards
My Dutch experience with: Custom Reports & Dashboards
Tim Stierman Digital ConsultantLiones
Digital Agency since 1998
Origin in Digital Publishing & Online Media Create, Publish, Manage and Measure content-driven sites & applications Strategy, Development, UX, Design, Analytics - All under the same roof Working for more 50+ companies
Digital Agency Liones Creating Online Content Solutions
Customer Battle Plan
1. Determine your KPIs & Targets2. Measure what you need
to measure3. Make relevant reports4. Start optimizing5. Report on progress
Reporting
Analyse
Concepts
Optimization
Online KPIs
Analytics implementation
What really happens
No clear KPIs Also changing over time
Incapable employees Unclear who is responsible for what Scared about their results (visibility)Mindshift needed. Prepared to fight!
Analytical Maslow Pyramid
Predictive Analytics
Real-time Analytics
Combine multiple sources
Interpretation of data and reports
Collecting web statistics
Holy grail: Customized Reports & Dashboard
Non-standard GA Reports Break down barriers
Differences in:
Report & Dashboard
Problem analysing vs Problem detection
What are the possibilities?
1. Dig deeper into Excel / Google Spreadsheet2. Integrate APIs3. Buy reporting software4. Build it ourselves
Fase 1: Dig deeper into Excel
Define KPIs Build a template Manually add data Focus on the visuals Be an Excel guru!
Fase 2: Integrate APIs
API Connection Supermetrics Data Grabber Saves copy & paste time
Fase 3: Liones Dashboard
Angular JS JQ Plot Widgets Targets Google OAuth
Learning’s
Partner up with the client Management love nice dashboards Better insight can stimulate internal competition
No clear KPIs Still changing over time
Time consuming Complex development
Next steps
Invest in Supermetrics Data Grabber Continuously support customers Make the Liones Dashboard flexibel Creating a Editorial Dashboard ……..
Many thanks!
@timstierman
http://nl.linkedin.com/in/timstierman/
Don’t hesitate to contact me!
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