Custom Metrics
-
Upload
vivek-seth -
Category
Data & Analytics
-
view
136 -
download
1
Transcript of Custom Metrics
Hello!
Taffy
We are here to tell you more about custom metrics in Google Analytics
Eugenea Ming VivekSam
Dimension Custom Metrics
Metric
Attribute of visitors
Number which measures the Dimension
Tracks unique data
Metrics◎ Sessions◎ Page Views◎ Bounce Rate◎ Conversion
Metrics vs Custom Metrics
Custom Metrics◎ Games:◉ Playtime◉ Difficulty◉ Levels
◎ Video Streaming◉ Duration◉ View length%
◎ CRM ◉ Phone calls
Why custom metrics?
◎Flexibility and readability
◎Convenient to track
◎Collect and analyze special data
◎Combine data from google analytics
and non-google analytics
“Custom Metrics are only available for properties that have been enabled for
Universal Analytics or contain at least one app reporting view.
1
Challenges you may face
1
20 IndicesFor different Custom dimensions and 20 indices for custom metrics/property
2
During editing, both the old and the new values can be paired with the either the old or the new dimension name. This cannot be accurately separated with a filter.
Custom dimensions cannot be deleted, but you can disable them.
3
Mile Stone Text message used
PhotoMessage used
Video messageused
/L1_newbie/
/L2_experienced/
/L3_professional/
/L4_master/
Requirements:To track what user has used before they reach a milestone
Hit-Scope Custom Metrics
Configuration:
Index 1
Name MileStone
Scope Hit
Formatting Type Integer
Active TrueHit-Scope Custom Metrics
Processing:
ga('create', 'UA-XXXX-Y', 'auto');
// Increment the level completion metric by 1.ga('set', 'metric1', 1 );
// Send the custom dimension value withan event hit.ga('send', 'event', ’Milestone', ’text’,’photo', ‘video’ );
Hit-Scope Custom Metrics
Reporting:
userId = 2314Session 1H1: type= text screen_name=/L1_newbie/H2: type= photo screen_name=/L1_newbie/H3: type= event screen_name=/L1_newbie/ cm1_value=1H4: type= text screen_name=/L2_experienced/H5: type= photo screen_name=/L2_experienced/H6: type= photo screen_name=/L2_experienced/H7: type= photo screen_name=/L2_experienced/H8: type= event screen_name=/L2_experienced/ cm1_value=1H9: type= text screen_name=/L3_professional/H10: type= photo screen_name=/L3_professional/H11: type= photo screen_name=/L3_professional/H12: type= video screen_name=/L3_professional/H13: type=event screen_name=/L3_professional/ cm1_value=1
Hit-Scope Custom Metrics
Mile Stone Text message used
PhotoMessage used
Video messageused
/L1_newbie/ 1 1 0
/L2_experienced/
1 3 0
/L3_professional/
1 2 1
/L4_master/
Requirements:To track what user has used before they reach a milestone
Hit-Scope Custom Metrics
Requirements:To track user purchases
Product-Scope
Custom Metrics
Product Type Product Revenue
Credit Used
Filters
Stickers
Configuration:
Index 2
Name Purchase
Scope Product
Formatting Type Currency
Active TrueProduct-Scope
Custom Metrics
Processing:
Product-Scope
Custom Metrics
ga('ec:addProduct', { // Provide product details in an productFieldObject.'id': 'P12345', // Product ID (string).'name': ‘Filter1', // Product name
(string).'category': ’Add-in', // Product category
(string).'variant': ‘Faceswap', // Product variant
(string).'price': '10.00', // Product price
(currency).'quantity': 2, // Product quantity
(number).'dimension4': ’Filter', // Product-scoped
custom dimension (string).'metric2': 5 // Product-scoped
custom metric (integer).});ga('ec:setAction', 'purchase', {'id': 'T12345','revenue': '20.00'
});
ga('send', 'pageview'); // Send transaction data with initial pageview.
Reporting:
Product-Scope
Custom Metrics
userId = 2134Session 1H1: type=screen_view screen_name=/level_1/H2: type=screen_view screen_name=/level_2/
product_name=filter1 cd4_value=filter cm4_value=5product_name=filter2 cd4_value=sticker
cm4_value=5H4: type=screen_view screen_name=/level_2/
product_name=filter3 cd4_value=filter cm4_value=1product_name=filter cd4_value=filter cm4_value=10
Requirements:To track user purchases
Product-Scope
Custom Metrics
Product Type Product Revenue
Credit Used
Filters 30 16
Stickers 10 5
Objective:
Track the number of people who registered in course
In traditional metrics
Register Log Report(Total No.)
What if we want to find out the correlation?
Nationality Event Action Maths English
China Register in a course
7 22
India Register in a course
9 11
France Register in a course
24 3
What if we want to find out the correlation?
Traditional metrics
Register Log ReportTotal No.Custom Metrics
Register Log ReportTotal No.
Log(Math)
Log(Eng)
Report(Math)
Report(Eng)