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1 Custom Content Insights: A Case Study from Expedia and Caesars Hotels & Casinos Jason Rubenstein Director of US Agency Relations Expedia Media Solutions

Transcript of Custom Content Insights - s3.amazonaws.com · Most popular 5 star avg View map 9 Search by hotel...

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Custom Content Insights: A Case Study from Expedia and

Caesars Hotels & Casinos

Jason Rubenstein

Director of US Agency Relations

Expedia Media Solutions

+15% ADR +102% Share Shift

+13% ADR +48% Booking Dollar Share

+15% ADR

+36% ADR +22% Room Nights

+11% Booking Dollars