Curriculum Vitae (Descriptive) - ANDRES VELASQUEZ
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Transcript of Curriculum Vitae (Descriptive) - ANDRES VELASQUEZ
Afinity with PCs and Windows environments.
Fluent on Excel, PowerPoint and Word.
Geek of Blogs and WikiContent.
Intermediate level for Acrobat and Flash.
Basic Level of SPSS and SAP.
ANDRES Estado Civil: SOLTERO
Add.: Av. 4B Oeste # 3-135, Ap. 301 Tel.: 57 2 893 6238
Email: [email protected] Cel: 57 315 418 6715
I,m an adaptable, recursive and inquisitive individual; gained
international experience both in Americas and Europe, I have been strongly trained on research, branding & social media; I
consider my self one-of-a-kind expert in quali-quanti studies.
Currently working on Brand Management, social media
positioning and innovation processes.
I would like to actively boost a career that allows me to keep
managing projects where brands can be innovated to listen and engage customers. That is my passion!
BA
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M.A. on Advertising and BUSINESS l Universitat de Barcelona with Inst. Sup. Adm. – 2009
AC
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Diplomature on MARKETING COMMUNICATIONS & BUSS. l
Dale Carnegie Training Institute Inc. – 2005
B.S. Behavioral Sciences, Majored on ORGANIZATIONS l Universidad Javeriana, Fac. Hum. Social Sciences – 2003
Fellowship in Market Research and BRANDING l Missouri State University and Webster University – 2011
Nov./09 – Sep./10
Research and Innovation: Design research-based
products, profiling targets, feeding databases, moderating
focus groups, coordinate interviews, projective tests
analyze consumer ethnographic interventions.
Administration: Contact potential customers, presenting
the company's portfolio, recruiting and coordinating suppliers, teams training and manage alliances.
Research Director
PROFILE
GOAL
INK.
Mar./11 – Presente
Branding: lead processes of analysis valuation or strategy
for local brands included verbal-visual identity (name-
design) or legal registration of them. Develop products and portfolios as well as run qualitative studies and
brainstorming sessions.
Social Media: Coordinate web strategy projects where
the brands are involved while activating social channels,
curating content and control ´community management´
activities monitoring and running online surveys
I Cali, Bogotá, Springfield MO.
Senior Specialist &Project Manager
Oct./10 – Feb/11
Plan, organize, coordinate and control a combined (quali-
quanti) research via Internet based on Online Surveys platforms. Main goal: sound customer satisfaction.
In-House Market Research Specialist
VELASQUEZ
`Farmer´
CULTUREWAV.ES
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Springfield Area
Chamber of Commerce. Missouri, USA.
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FACEBOOK.com/AndresFelipeVelasquezHenao
TWITTER.com/La_Tinta_Gris
LINKEDIN.com/in/andresvelasquez/
At LECHTER Americas, now defunct.
Previously RSI
Kitelab Company
Ene./08 – Mar./08
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Field-Work Executive
Sep./07 – Dic./07
…
Quanti & Quali Project Executive
Jun./07 – Ago./07
…
Research Assistant
>
Dic./06 – Jun./07
…
Research Analyst
>
TNS Colombia
Abr./08 – Sep./08
I Cali, Bogotá,
Project Director
Block de Ideas
Sep./08 – Ago./09
I Barcelona, Madrid,
-Freelance- Qualitative Researcher
Formerly QUANTA Research International
(`Trainee´)
(`Trainee´) *
*
1. Testing commercial category 2. Usage preferences, 3. Concept tests, 4. Monitors / Omnibus and Historical, 5. Competition Analysis, 6. Impact of commercial & advertising recall, 7. Price sensitivity, 8. Consumption motives, 9. Indicators packaging and organoleptic, 10. Characterizations of targets for clusters.
Cadbury, Sab-Miller Bavaria, Coca-Cola (Dassani), DirectTV, GlaxoSmithKline, Goodyear, Kimberly-Clark, Michelin, Nestlé, Phillip-Morris/Altria, Procter&Gamble, Samsung, Schering-Plough, Sika, Alianza Team, Toyota, Tecnoquímicas, Western Union, Nacional de Chocolates, Carvajal, Alimentos Polar, Belleza Express, Honda, Periódico el Pais, Huawei, Banco Caja Social, International Flavors and Fragrances, Cemex, Davivienda, McCann-Erickson, Incauca, Familia-Sancela, Gane, Innova.
At the bottom of this page there is a list of the types of studies I managed and some of the main accounts I was involved with.
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EX
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U. Javeriana
1997-1998
I Cali, Bogotá,
Psychometrics Laboratory
´Behavioral Tests´ Part Time Teacher and Assistant
Revista El Clavo
1999-2000
I Cali, Bogotá,
Hotel Sofitel
2001-2002
I Cali, Bogotá,
Intern, In-House Consutant
Hotel Mercure
AIESEC
2002-2004
I Cali, Bogotá
Member, Director, Fellow
Santo Domingo, Galati, Sao Paulo, Barcelona, New York
Dale Carnegie
2004-2005
I San Juan, Puerto Rico; Santo Domingo Rep. Dominicana
Junior Consultant
Inima de Copil
2005
I Galati, Romania
Social Responsibility Intern
Kraft
2006
I Bucuresti, Romania,
Winter Intern
Advertising Director
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See REFERENCES and Endorsements on Linkedin
linkedin.com/in/andresvelasquez
REFER
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* * EX
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Walking, Bicycling, Swimming, Squash, Taekwondo,
Read, Internet, Television, Movies, Cooking, Travelling,
Agencia
Several Inhouse Corporate Training Programs for Research
Process Executives.
TNS-RESEARCH INTERNATIONAL:
Instituto
Dale Carnegie Course Graduate and Coaching
Certificate
DALE CARNEGIE:
Organización
Alumnus and currently part of the Board of Advisors and
Board of Directors leading the Area for Communications.
AIESEC:
Grupo
“Task Forces”
ACCOR:
Universidad
Lots of Workshops in several subjects (Ex.: arts)
JAVERIANA:
Otras
Entrepreneurship
Personal & Professional Development
Leadership
ACTIVITIES (COURSES, PROGRAMS, SUMMER SCHOOLS):
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Alumni of the Business Fellow Program as participant with
Partners of the Americas
US DEPARTMENT OF STATE
CU
RR
ICU
LAR
EX
TRA
“
”
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US Department of State Alumni, Partners of The Americas,
UN Volunteers, AIESEC (Alumnus and Honorary Ex-
Member), Rotary, Scouts,
MEMBERSHIPS: