theCurrent

2013 media kit

www.thecurrentplus.com

who, what, when, where and why

your community connection

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what we doMore than a print publication.

• We’re unique from local newspapers in

that we’re the only one that offers

direct-mail.

• Over 40,000 papers produced with each issue.

• Median home value is $299,000

• The average household income is $109k per year

• Median age is 37.2

• 62.8% are educated beyond high school

• Circulation via USPS mail delivery

SSince its beginning four years ago, The Currenthas embraced and celebrated its community.People have heard of it, they see it and read it.That is hard to beat when you’re trying to reachcustomers. Now boasting a refreshed websitecoupled with a print product that is second tonone our readers are drawn to the contemporarydesign and unifying messages. It’s the best ofboth worlds – a solid, well-respected brand thatis positioned to deliver your message across multiple media platforms.

The Current is better positioned than ever to deliver an effective marketing campaign for business of all sizes. In addition to our highly effective direct mail print product and four-colordesign, clients can benefit from targeted placementin a number of sections within the publication oron thecurrentplus.com. Our website is fully responsive to all media devices from desktops tosmart phones so your message can reach a broadaudience.

Quick Facts

Note: All data used in this media kit is compiled from the 2010 US Census data and USPS distribution information.

Current Communications934 Canton St.Roswell, GA 30075770-810-5943

Twho we reachOur readers are your customers.

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The print circulation of The Current has steadilyincreased since our beginning. People want toread the publication and they request copies.They also love the fact that it is mailed directly tothem. This allows us to guarantee your messagewill be delivered.

The Current is delivered through the US PostalService. Why is that important to advertisers? It’sbecause readership is far greater when deliveredthrough the mail than driveways or “free” stand-alone distribution in random locations.Our dedication to quality circulation ensures thatyour message goes to a community you can reachwith your brand and advertising message.

What The Current does is create unique and authentic content about the people of our community. With our new website we are positioned to better deliver content across a variety of platforms. Each print issue is digitallyavailable in “flip book” format. Additionally, web-exclusive content and additional editorialcontent not seen in print is posted regularly andwill attract digital readers.

Our Readers:Age 25 - 34 14.5%

Age 35 - 44 15.8%

Age 45 - 54 16.3%

Age 55 - 64 11.7%

Household Income:

$50,000 - $74,999 18.2%

$75,000 - $99,999 17.9%

$100,000 - $149,999 24.3%

$150,000 - $199,999 6.9%

$200,000 + 11.0%

Over 40,000 total print distribution in zip codes

30075, 30076, 30009, 30004, 30022,30068, 30067 and 30064, the first week of every month.

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3000930005

30075

30076

30022

30066

30064

30068

30067

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Quick Numbers

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why advertise with us?Ten, or so, reasons to advertise with The Current.

1. We’re the cool kids (and nice).The Current is widely read and respectfully distributed through the mail into more than40,000 homes per issue. Additionally, eachissue is distributed digitally online averagingover 3,000 viewers each month and has beensteadily growing. What does this mean?Readers like us, they hang out with us and theywill like you too. The greater our reach themore people read your message.

2. Our readers bring the bucks.The Current readers average household is thehighest of any other media. What this means?Our readers can afford to buy your products and/orservices...when they learn where to find you.

3. We hit your target.The Current takes a multi-faceted approach totargeting your desirable demographic. Eachmonth we:• Direct mail over 40,000 copies to local homes• Supply thousands of bonus distributionthrough our marketing partners.• Additional distribution to doctor wait rooms.• Place copies with all of our retail-marketingpartners.• Release a full online version at www.thecurrentplus.com• Our website is fully responsive to mobile platforms.What this means to you? We deliver yourmessage into reader’s hands. While other mediaoptions offer vague distribution The Currentspecifically targets locals at home and on themove.

4. We gather no moss.The Current is a widely read magazine and isunique in that we cover Roswell, East Cobb andAlpharetta. Our direct mail distribution is far superior to the competition and our free issues aresnatched up as fast as they are put out. Whileother papers are quickly recycled The Currentstands as a month long source of information.What this means to you? Whether it’s our entertainment reporting, restaurant reviews orcommunity spotlights people trust The Current tokeep them....current.

5. We cheer for the home team.Here at The Current we are proud boosters of thecommunity. When you advertise in The Current, it tells readers that you are a part of the community too. Also, we work to include advertisers in relevant stories whenever possible.What this means to you? We care about yourbusiness as much as the community.

6. We stand out.We don’t mean to brag but at The Current weinvest in the quality of our product and itshows. Our features, design, direct mail distribution and exclusive content are all headsabove the competition. What this means toyou? When you advertise with The Current youcan trust that your ad will always be in a high-quality product.

7. We are in the know.Whether it’s highlighting concerts or profiling anew theater season The Current keeps readersinformed about what’s going on around town.From the hippest new restaurants to thecoolest places to shop – we keep our fingers onthe pulse. What this means to you? We’rehip...who doesn’t want that?

8. We’re techno like that.Every issue of The Current is featured in its entirety on www.thecurrentplus.com. As anadded bonus readers see your message in bothprint and online. What this means to you? Youpay for print and get digital for free!

9. Our readers pay attention.According to BIGreasearch, a leader in marketing research, monthly publications andtheir ads garner the most attention than otherforms of media. When readers are engaged inprint they are less likely to be distracted by otherforms of media compared to users of TV, radio orthe Internet. What this means to you? The Current readers are focused on your ad andnot driving with one knee or talking on theirphone.

10. We can make your website traffic hum.Publications spur web traffic and searches. Infact, a recent study by BIGresearch shows thatpublications lead other media in influencing consumers to search for and buy merchandiseonline. What this means to you? Advertisingwith The Current delivers traffic and buyers toyour website or retail location.

11. Two birds, one stone.The Current is heavily distributed where yourcustomers live. With our digital and print offerings we can deliver two great audienceswith one vibrant, fun, effective, engaging (andhumble) product. What this means to you?There’s no more effective way to reach your target than The Current.

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