Culture Shock: radical change for the change resistant, Melcrum
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Page 1 | Social Business Pioneers
Radical change for the change-resistant: Seven ways to (quietly) start a revolution
@willmcinnes
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Page 3 | Social Business Pioneers
We are a social business consultancy
Social media strategy and implementation
We help our clients thrive through digital disruption, in two ways:
Business innovation for the digital world
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Intro
By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons
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Page 6 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
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Page 7 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
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Page 10 | Social Business Pioneers Mickey Smith ‘Dark side of the lense’ on Vimeo.
“The Internet isn’t really a technology. It’s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation.”
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1.Purpose & Meaning2.Democracy &
Empowerment3.Progressive People4.Conscious Leadership5.Organisational Openness 6.Change Velocity7.Tech DNA8.Fair Finances
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1. Small groups networked
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Page 13 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
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“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead
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Page 15 | Social Business Pioneershttp://www.flickr.com/photos/gore-tex-products/5983679913/
150 people per buildingLattice structure
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Barclays“Look at Twitter or Facebook, their teams don’t work in a segregated way. You have cohesive teams, some more operational, some more technical, but they’re together and they make interesting trick shots by working that way.”
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“Too male, too pale and too stale”
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• Edelman trust barometer
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What is social media?
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2. Harnessing collective intelligence
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$575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion
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3. Find buttons :-)
http://www.flickr.com/photos/spacing/4534775654/
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Page 27 | Social Business PioneersAmerican Time Use Survey, U.S. Bureau of Labor Statisticshttp://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
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Page 28 | Social Business Pioneers
1. I wish I'd had the courage to live a life true to myself, not the life others expected of me.
2. I wish I didn't work so hard.
3. I wish I'd had the courage to express my feelings.
4. I wish I had stayed in touch with my friends.
5. I wish that I had let myself be happier.
Top Five Regrets of the Dying by Bronnie Ware
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• Accept• Acceptance• Curiosity• Eating• Family• Honour• Idealism• Independence• Order
• Physical activity• Power• Romance• Saving• Social contact• Social status• Tranquility• Vengeance
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4. Meaningful games
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Weirdness, ‘family’, personal development
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5. Unblocking leaders
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• Edelman trust barometer
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“Too male, too pale and too stale”
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Page 40 | Social Business Pioneershttp://www.flickr.com/photos/gore-tex-products/5983679913/
Transparency and dialogue
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6. New metrics
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“Breton wants a ‘zero email’ policy to be in place within 18 months, arguing that only 10 per cent of the 200 electronic messages his employees received per day on average turn out to be useful. Instead he wants them to use an instant messaging and Facebook-style interface”
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“The average interaction worker spends an estimated 28 percent of the work week managing e-mail” - McKinsey Global Institute
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7. Lead
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Page 47 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
“You change a company’s culture one meeting at a time”
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