Rapid Radical Change - Technologies Impact on Fitness & Wellness
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Transcript of Rapid Radical Change - Technologies Impact on Fitness & Wellness
technologies increasing impact on the fitness &
wellness industry
Bryan K. O’Rourke, MBA
www.bryankorourke.com
progress
“impossible without change”
“those who cannot change their minds cannot change
anything”George Bernard
Shaw
tremendous change
future
so many possibilities
“The further backward you look, the further forward you can see.”
- Winston Churchill
“The future ain’t what it used to be”-Yogi Berra
<3>
future - convergence
context
impact
<1>
technology
define it
what is technology ?
etymology
“technologia” systematic
treatment of an art or skill
“a capability given by the practical application of
knowledge.”
invented after we were born
doesn’t quite work yet or
1829Cambridge
1st
“unintended consequences”
human application of
nature’s principals
really radical change
amazing
5,000 days ago
for free
whenever
100 million clicks per day
55 trillion links
8 terabytes of data per second of traffic
2 billion location nodes
2 million emails per second
1.5 million IM’s per second
reaching the capacity of 1 human brain
> doubling capacityevery 2 years
the next 5,000 days?much greater change
we think lineartechnology is exponential
1, 2, 3, 4, 5, 6, 7, 8, 9, 10 ……….
2, 4, 8, 16, 32, 64, 128, 256…….
overestimate what can be achieved in the very near underestimate what happens in the long run
we are in the “knee of the curve”
content & experience
digitized - mobilized
late 70’s walkman & treadmill
fitness industry
institutions – cloud infrastructure
we are in the “knee of the curve”
historically the rate of change is accelerating – years since adoption
we are in the “knee of the curve”
We are witnessing the exponential shift – years since adoption
we are in the “knee of the curve”
size of machines shrinkingprocessing power increasingpatents increasingInternet hosts increasingtechnical knowledge increasingcost of mips decreasingInternet bandwidth increasingwireless price performance increasingmass use of inventions increasinginvestment in education increasingglobal poverty decreasing
now
connectivity 24/7
delivering content
driven by users
creating impactful immersion
veryinexpensively
we are teaching the machine
the semantic web – web 3.0
<2>culture
it’s all about people
patterns of human behavior
the age of transcendence <3> contributing factors
culture shiftingobjective base toa subjective base
mature adult majority
diversity
ubiquity of the information
in 1989 majority of US adults were 40 years or
older
most population growth for years to come will be in
+60
authenticity
determinedindividually
increasedrejectionof priorvalues
meaningful experience
diversity =acceptance, openness,
empathy
ubiquity of informationvia the Internet
content, “experience”
the “Prosumer”
the Prosumer(all customers)
have increasing power
they have access to &/or create the information
they seek authentic experience
“meaning”
<3>institutions
institutions / organizations
overwhelmed
order thoughts and expectation;
impose consistent behaviors;
reinforce shared beliefs and impose rules;
both constrain and enable behavior;
participants realize value “buying-in”
disconnect
designed around
command & control
centralization
not able to keep up with change
highly inefficientfails at embracing change
“The greatest obstacle to progress is not ignorance. It is the illusion of knowledge”
-Daniel Boorstin
collaboration - orchestration
open – open systems
transparent
flexible
learning
understand your role
lifecycle timeframe shrinking
drive to commoditization
movie theaters
arcades
record stores
failed to embrace change
drive fixed cost out
transparent - authentic
technology
customer centric
collaborative
unexpected emergence
unexpected “competition”
alternatives - disruptive
understandable
recap - rapid changegreat opportunity & risk
implications to thefitness & wellness industry ?
depends…….
‘01 to ‘07 estimated US facility growth
70% growth
< 16% exercise regularly
impact varies
economics
conservation
tech impact <2>
institutions - customers
<1> institutions/organizations:
understand your unique position
adopt orchestration strategy
unique positionorchestrate
program partners
partner for programming
partner to createmeaningful experiences
expensive equipment is not always the solution
invest in authentic experience
limit cap-ex & adoptorchestration
host of new equipment technology innovations
customer relationshipconservation
Web 2.0
embrace web 2.0 strategies
embrace web 2.0 strategies
seek alliances
leverage globalization
outsource expertise
e-lance
<2> consumer
macro
obesity will bankrupt us all
20% of children
obese
2007 Market Size in Billions
2007 Market Size in Billions
disconnect
Dr. Jennifer Smith Maguire2007 Fit for Consumption: Sociologyand the Business of Fitness
opportunity – outcome reimbursement
the market will growby hundreds of billions in the
next decade
wellness
4 ways technology impacts wellness
direct to consumer
engagement
through gaming
outcomes
streaming content & mobility
integrate into daily life
monitor technology
engagement motivation – via the cloud
direct without physical place
new business modelsthat incorporate facilities
in a different manner
summing it all upwhat is the impact ?
things will be vastly different
how is largely up to us…..
“those who cannot change their minds cannot change
anything”George Bernard
Shaw
progress
people
& think differently
think of our mission