Cultural Movement Presentation
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![Page 1: Cultural Movement Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062511/54c571994a7959b8388b4696/html5/thumbnails/1.jpg)
By Ashley Harer
The Newest Cultural Movement in Online Dating
![Page 2: Cultural Movement Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062511/54c571994a7959b8388b4696/html5/thumbnails/2.jpg)
“The application is clearly addictive” –The New York Times
“Tinder’ is a verb. It has become so popular that the name of the application is an action.”
–The Huffington Post
“Everyone I know is suddenly talking about it.” –New York Magazine
![Page 3: Cultural Movement Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062511/54c571994a7959b8388b4696/html5/thumbnails/3.jpg)
What is Tinder?
• A simple dating application that anonymously finds out who likes you nearby
• If you think that person is good looking too, it offers the two of you an intro.
• If you don’t think the person is good looking, the person never knows you weren’t interested.
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How does Tinder work?
• You connect the app to your Facebook files, but it never posts anything to your wall.
• It then shows you who is single and your age nearby.
• You can then anonymously like this person or skip to the next.
• The app offers you an introduction and the ability to chat if someone likes you back and
• If the chat goes well, then most likely you meet up in a public setting (i.e. a bar or restaurant).
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It’s like an instant/quicker version of dating websites like Match or
OkCupid.
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Some Facts• A version of Tinder first
launched at USC’s campus.• According to co-founder
Justin Mateen, the app is being downloaded 10,000 – 20,000 times a day.
• The average Tinderer checks the app 11 times a day, seven minutes at a time.
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The Problem
• Though Tinder is already successful, I think this cultural movement can be made better.
• Restaurants and bars do not currently market their establishments on Tinder.
• Restaurants and bars could benefit from an application like Tinder.
![Page 8: Cultural Movement Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062511/54c571994a7959b8388b4696/html5/thumbnails/8.jpg)
How?
• Restaurants and bars can pay Tinder to push their establishments for people to meet up at when using the app.
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My Insight
• I have several friends that currently use Tinder on a weekly basis.
• As a bartender, I have seen this cultural movement first hand and its no joke.
• I have also seen how bars get new customers through sites like “Groupon” and “Living Social.”
• Bars/Restaurants put up great deals for people to purchase through these sights.
• This leads to the bar/restaurant getting different people in the door, and making them stay for more in hopes for them to return.
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The Spark
• Adding a coupon/voucher aspect to Tinder will entice people to go to certain bars/restaurants.
• This gives Tinder a different avenue to make money, besides just selling data.
• It also helps restaurants and bars create a profit from people using the app.
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Talk Value
• People today love good deals and single people are usually dating.
• Provide even more incentive for people than the other’s looks to meet up and spend time grabbing some discounted drinks or food to get to know one another.
• It’s a win win for everyone (i.e. Tinder users, Tinder the company, and the bar/restaurants that participate).
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The EndYou’ve been Tinder’d