CubeYou - Market Research in the Facebook Age
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Social data answers your questions better! MARKET RESEARCH IN THE FACEBOOK AGE
Transcript of CubeYou - Market Research in the Facebook Age
Social data answers your questions better!
MARKET RESEARCH IN THE FACEBOOK AGE
WE BELIEVE
• IF YOU KNOW YOUR FANS, YOU KNOW YOUR CUSTOMERS(78% OF PEOPLE THAT LIKE A BRAND ARE ACTUALLY CUSTOMERS)
•YOU FAN BASE IS YOUR BEST MARKET ANALYSIS PANEL(95% ACCURACY LEVEL REACHED BY OUR PREDICTIVE MODEL)
Social data answer your questions better!
SOCIAL DATA ANSWER YOUR QUESTIONS BETTER!
THE PROBLEM5,857,872 LIKE MY BRAND … SO WHAT DO I DO WITH IT?
YOUR FB PAGE HERE
WE TURN YOUR SOCIAL CUSTOMER BASE INTO A MARKET RESEARCH PANEL
OUR SOLUTION
Social data answer your questions better!
HUGE DATA SET 100M+ FULLY PROFILED INDIVIDUALS IN 67 COUNTRIES, DATA UPDATED
DAILY
PREDICTIVE ALGORITHM
POWERED BY CAMBRIDGE
UNIVERSITY
COMPLETE AND ACTIONABLE
MARKET RESEARCH REPORT
HOW DOES IT WORK?
FACEBOOK FANS SEARCH
SYSTEM
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GET RESULTS IN A FEW DAYS FOR A FRACTION OF THE COST OF CLASSIC MARKET RESEARCH
METHODOLOGIES
COMPLEX PREDICTIVE ALGORITHMS CONVERT SOCIAL DATA INTO ANSWERS FOR YOUR
BUSINESS
YOUR FB PAGE HERE YOUR LOGO HERE
WHAT DO I GET?A DETAILED CUSTOMER REPORT
SEGMENT RESEARCH
COMPETITORS RESEARCH
CUSTOMERS RESEARCH
YOUR LOGO HERE
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CUSTOMER RESEARCH
KEY INSIGHT ABOUT YOUR CUSTOMERS INCLUDING:
• DEMOGRAPHICS
• PERSONALITY
• PSYCHOGRAPHICS
• TOP & BOTTOM INTERESTS
• EARLY ADOPTERS
• KEY INFLUENCERS
• BUYER PERSONA
ACTIONABLE SUGGESTIONS ON HOW TO CONNECT, CONVERT AND RETAIN YOUR CUSTOMERS
Social data answer your questions better!
YOUR LOGO HERE
MAKE SURE YOU KNOW ALL YOU NEED TO KNOW ABOUT YOUR CUSTOMERS
1. FIND THE RIGHT SEGMENT YOU WANT TO TARGETBig spenders + Early Adopters + Interested in B&O PLAY
2. UNDERSTAND WHO YOU ARE TALKING TOTarget audience is Male, 25-35, Highly educated
3. UNDERSTAND HOW TO CONNECT WITH THEMTarget audience is CONSERVATIVE (Interested more in hard facts, No emotionalselling) + OUTGOING (Use informal language, short and clear sentences)
4. UNDERSTAND HOW TO GAIN THEIR INTERESTTarget audience is Tech geek (highlight tech details and manufacturing process) + Environmentallyaware (underline recycling material used)
5. UNDERSTAND WHERE TO FIND THEMTarget audience visits often Apple and Amazon (Make product available on Apple Store andAmazon.com) + reads Men’s Health and Wired (Advertising on those magazines)
RESULTS: PRO became the second Top selling product + Adv ROI up 23%
PRO Stylish over-ear
headphones made from premium materials delivering top of the line sound quality
HOW CAN I ACT ON THIS INFO?CASE STUDY: BEATS BY DRE NEW PRODUCT LAUNCH
Social data answer your questions better!
WHY CUBEYOU?
• WE CREATE NEW DATA: PEOPLE INTERESTS ARE HIGHLY PREDICTIVE FACTORS FOR
HUNDREDS OF DEMOGRAPHICS, PSYCHOGRAPHICS AND PSYCHOLOGICAL TRAITS. WE USE SCIENTIFICALLY
APPROVED PREDICTIVE ALGORITHMS, DEVELOPED OVER THE PAST 3 YEARS, TO CREATE NEW DATA ABOUT YOUR
CUSTOMERS WHICH IS NOWHERE ELSE AVAILABLE.
• WE LOOK FORWARD: WE DIG DEEP INTO EACH SINGLE USER’S PSYCHOLOGY AND
PERSONALITY. THIS ALLOWS US TO ACCURATELY PREDICT WHAT PEOPLE WILL DO, HOW THEY WILL REACT AND
WHAT THEY WILL CHOOSE.
• QUALITATIVE + QUANTITATIVE: WE REVOLUTIONIZE MARKET RESEARCH BY
JOINING WHAT BEFORE WAS INCOMPATIBLE. CUBEYOU COMBINES QUALITATIVE IN-DEPTH INSIGHTS WITH THE
HIGH DATA VOLUME STATISTICAL VALUE OF QUANTITATIVE RESEARCH METHODOLOGIES.
• NO BIAS: OUR RESEARCH APPROACH IS PURE OBSERVATION, WE LISTEN, WATCH AND MEASURE
PEOPLE. SOCIAL MEDIA OPENS UP A COMPLETELY NEW WORLD OF BIAS FREE INSIGHTS AS PEOPLE OPENLY SHARE
THEIR INTEREST, PASSIONS AND FEELINGS REVEALING TO A SKILLED RESEARCHER KEY DETAILS ABOUT THEIR
PERSONALITY AND DEEP MOTIVATIONS.
Social data answer your questions better!
CUBEYOU VS STANDARD METHODOLOGIES
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OUR CUSTOMERS INCLUDE
“You ARE what YOU Like”
DID YOU KNOW THAT YOUR CUSTOMERS…?
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ARE MAINLY INTROVERTS 57% AND 12% OF
THEM HAVE AN HIGH SOCIAL INFLUENCE THEY
LOVE SPORTING 32% THEIR PREFERRED SINGER IS BOB
MARLEY 12% MAINLY READ WIRED 23%, THEY
DON’T WATCH A LOT OF TV (TV LOVERS ONLY 5%) BUT THEIR PREFERRED TV SHOW IS BY FAR THE
SIMPSON 43%
RESEARCH BASED ON A SAMPLE OF CUSTOMERS.
HOW WE CAN HELP YOU > NEXT STEPS
① WE SHARE A SAMPLE REPORT – Review a sample report and see what you can learn about your customers.
① ORDER YOUR CUSTOMER REPORT – Order your customer report prepared by our data analytics experts. We deliver a 56 page analysis of your customers with detailed insights and suggested actions.
Let’s see how we can help you
Contact Mark Friedler – San Francisco
tel. 415.683.6601
www.cubeyou.com
Social data answer your questions better!
