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Course Overview 

Principles of CSR, Evolution, Purpose

Emerging dimensions of CSR in India & the

worldImplications of CSR on business

Global Instruments for CSR Implementation

CSR as a strategy

CSR ± Future implications

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CSR- Definition

1.

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,

, ;

2.

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Why CSR???? 

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stepped up.......... Hurricane Katrina brought out the

worst in Washington and the best in business´.

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Why CSR ???? 

Building on a base of compliance with legislationand regulations, CSR  typically includes

"beyond law" commitments and activities

pertaining to:

Corporate governance and ethics

Health and safety

Environmental stewardshipHuman rights (including core labour rights)

Human resource management

Community involvement, development and

investment

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Why CSR ???? 

Involvement of and respect for all people

Corporate philanthropy and employee

volunteering

Customer satisfaction and adherence to

principles of fair competition

Anti-bribery and anti-corruption measures

Accountability, transparency and performancereporting

Supplier relations, for both domestic and

international supply chains.

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Sustainable Development for 

Business

SD- adopting business strategies and

activities that meet the needs of the

enterprise and its stakeholders today whileprotecting, sustaining and enhancing the

human and natural resources that will be

needed in the future.

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E mergence of CSR 

CSR formally emerged due to -

Globalization

Environmental catastrophe and

Industrial negligence (Bhopal Gas

Tragedy)

This led to necessary revision of thecommitment companies have with the

human collectives and environment.

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H istor y of CSR in India

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PhaseIII -CSR under the ³mixed economy

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CSR & Stakeholders

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G OI Voluntar y CSR G uidelines- 

2009

1. Care for all Stakeholders

2. Ethical functioning

3. Respect for Workers' Rights and Welfare

4. Respect for Human Rights 5. Respect for Environment

6. Activities for Social and Inclusive

Development ( education, skill building for 

livelihood of people, health, cultural andsocial welfare)

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Key potential benefits for firms

implementing CSR 

Better anticipation and management of an ever-

expanding spectrum of risk 

Improved reputation managementEnhanced ability to recruit, develop and retain

staff.

Improved competitiveness and market positioning.

Enhanced operational efficiencies and cost savings.Avoiding Crisis Due to CSR Misconduct

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UN DP- MDG' s 2015 

The Millennium Development GoalsEight Goals for 2015

1 Eradicate extreme poverty andhunger 

2 Achieve universal primary

education 3 Promote gender equality and

empower women

4 Reduce child mortality