CSRResponsibility & Ethics

Presented by:

Group no. 2

Ashish Khandalgaonkar 23

Nilesh Mahale 28

Aliasgar Patanwala 37

What is CSR?

“Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis”Responsibility & Ethics

What is Strategic CSR?

By taking a strategic approach, companies can determine what activities they have and the resources to devote to being socially responsible and can choose that which will strengthen their competitive advantage. By planning out CSR as part of a company’s over all plan, organizations can ensure that profits and increasing shareholder value don’t overshadow the need to behave ethically to their stakeholders.

Strategic CSR provides companies with solutions for: Balancing the creating of economic value with that of societal value How to manage their stakeholder relationships (especially those with

competing values) Identifying and responding to threats and opportunities facing their

stakeholders Developing sustainable business practices Deciding the organization’s capacity for philanthropic activities

Types of CSR

Environmental Responsibility

Human Rights Responsibility

Financial Responsibility

Political Responsibility

Key drivers of CSR

Government Policies NGO Activism Litigation Responsible

InvestmentForeign

InvestmentDomestic &

Foreign Customer

Key Issues

Labour rights:

child labour

forced labour

right to organize

safety and health

Environmental conditions

water & air emissions

climate change

Human rights

cooperation with

paramilitary forces

complicity in extra-judicial

killings

Poverty Alleviation

job creation

public revenues

skills and technology

Top 10 Indian Companies in CSR as % spends of PAT for the year 2011-12Source: http://www.safrg.org/uploads/CSR10_Indiaindex_2012.pdf (www.fundraisingindia.org)Note: The profit-after-tax (PAT) and CSR spend amounts are in INR Millions.

Top Indian Companies in CSR in absolute spends for the year 2013-14

TOP 5 Global companies in CSR region wiseSource: http://www.marketingmag.com.au/news/microsoft-tops-csr-rankings-as-companies-waste-millions-on-reputation-35902/

TOP 50 Global companies in CSR for 2013Source:http://www.rankingthebrands.com/PDF/CSR%20RepTrak%20100,%202013%20Reputation%20Institute.pdf

Cases

Colgate Palmolive

•Under this Programme, children in primary schools receive instructions in dental care from members of the dental profession and Indian Dental Association

•Education is imparted with the aid of audio-visuals and printed literature created by the company

•Free dental health care packs, comprising 1 toothbrush & 1 toothpaste pack, are also distributed by the Company to encourage good oral hygiene.

Colgate Palmolive

Positive StepColgate supports a “Positive Step” program for children living with HIV/AIDS The company has been working for over a year, with 'NETWORK IN THANE OF PEOPLE LIVING WITH HIV/AIDS' (NTP+). The company supports a group of children in providing special nutrition besides sponsoring their school fees.

Operation SmileColgate India supported the Hyderabad Mission of 'Operation Smile', the largest humanitarian nongovernmental organization in the world to provide free surgery to children and young adults, suffering with cleft lips, cleft palates and other facial deformities at a week long camp.

National Oral Health ProgramColgate-Palmolive India continues to spread oral health awareness through the School Dental Health Education Program. Under this Program, since 1976 over 95 million school children in rural and urban parts of the country, in the age group of 5-12 years have been reached out. Members of various IDA local branches and professional oral care organizations organized the Program across the country with the help of audio-visual aids, posters, charts and demonstration of right brushing techniques.

Colgate Palmolive

Reading is fundamental

For the past five years, Colgate in partnership with Pratham, has set up libraries for the underprivileged children in economically backward areas in Mumbai, to encourage and inculcate the habit of reading among these children. Colgate firmly believes education will empower these children for the future and help them to explore new avenues

Supporting Girls at Risk

Maria Sharan is a project for girls in difficult circumstances at Pune, India. It provides a residential home for abandoned girls who were rescued from streets, stations and slums. The organization is sponsoring education for these girls and strives to produce self reliant, empowered young women.

Celebrating joy of fun for 27 years

Colgate has been sponsoring the Summer Camp at the Dominic Savio since 1981. The camp is attended by students of the school as well as children from the nearby hutments. Almost 400 children between 6-16 years of age benefit from the creative workshops that are conducted at the camp. Children as they grow come back to conduct these camps as

volunteers to help spread the joy.

Kraft Foods - Huddle to Fight Hunger

Kraft Foods Inc. is a US-based multinational company

Approximately $50 billion in revenue

World’s second largest food producer and number one in the North America

Markets and sells in over 170 countries and operations over 70 countries

Kraft Foods - Huddle to Fight Hunger

Hunger affects one in six Americans

September 2010, launched this campaign, using various social media options

Combines three things Americans are passionate about – football, food and helping others

Idea was Kraft + Feeding America + football = Kraft Huddle to Fight Hunger

It is encouraging users to “like” its Facebook fan page, it will donate meals for every “like” on Facebook through Feeding America (U.S. Hunger Relief Charity)

Was using dedicated website HuddleToFightHunger.com

Kraft Foods - Huddle to Fight Hunger

20,955,153 meals in total were donated to Feeding America, surpassing the

20,000,000 goal in 2010.

CSR, THE AMUL WAY

• CSR-Sensitive Business Philosophy

o To server the interests of milk producers

o To provide quality products to consumers as value for money

• CSR –oriented to Distributors and Retailers

• CSR-oriented to Staff

AMUL Relief Trust• A devastating earthquake hit

Gujarat on 26th Jan 2001.The epicentre of earthquake was located in Kutch Gujarat.

• It caused death of thousands of people, many were injured and damage of billions of rupees was done

• GCMMF formed a specific organization named “Amul Relief Trust” (ART) under the chairmanship of Dr.V.Kurien with donation of Rs.50 millions for reconstruction of school buildings.

• The trust reconstructed 6 schools damaged by above earthquake at a cost of Rs. 41.1 millions in Kutch Area.

Green Gujarat Tree Plantation Campaign

• The milk producers of Gujarat Dairy cooperatives conducted mass tree plantation drive every year on Independence Day for last three years

• The idea is “one member five tree”

• The entire plantation is coordinated at all the three tiers of Anand Pattern- at village, district and state level dairy cooperatives.

• Amul co-ops planted more than 311,98 lakhs trees.

CSR-Other Activities• Encourages Woman to participate in dairy

co-op societies.

• To develop and enhance leadership skills and qualities among women.

• Amul’s member unions organized three self managing leadership workshops at PRAJAPITA, BHARAMAKUMARIS, MOUNT ABU. 3100 women participated in this programme.

• ‘Amul Vidya Awards’ to the toppers of std. X and XII throughout the country.

Aditya Birla Group – Sustainable Livelihood

Mr. Aditya Birla, weaved in the concept of 'sustainable livelihood'

which transcended cheque book philanthropy. In his view, it was unwise to keep on giving endlessly. Instead, he felt that channelising resources to ensure that people have the wherewithal to make both ends meet would be more productive.

He would say, "Give a hungry man fish for a day, he will eat it and the next day, he would be hungry again. Instead, if you taught him how to fish, he would be able to feed himself and his family for a lifetime."

Focus Area

Education Health care and family welfare Social causes Infrastructure development Sustainable livelihood

Video https://www.youtube.com/watch?v=pdCpLkYE28k

Thank You