CSR Last Frontier, Post FCTC Bans on Advertising ... · Malaysia Yayasan Salam Malaysia (SALAM)...
Transcript of CSR Last Frontier, Post FCTC Bans on Advertising ... · Malaysia Yayasan Salam Malaysia (SALAM)...
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Dr Mary Assunta
Regional Workshop on
Industry Surveillance & Monitoring
Bangkok
Nov 2009
CSR – Last Frontier, Post FCTC Bans on
Advertising, Promotions & Sponsorship
By far the most challenging issue
Tobacco company names are used, instead of
cigarette brand names
Carried out through foundations
Industry efforts to rebirth or reposition its image
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WHO Report on CSR
Tobacco industry and
corporate responsibility...
an inherent contradiction
2004http://www.who.int/tobacco/communications
/CSR_report.pdf
Fundamentally...
An industry that kills half its customers
prematurely cannot be considered
„socially responsible‟
“Corporate Social Responsibility”
and
“Tobacco industry”
is an “OXYMORON”
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Issues Targeted for CSR
Issues that buy public support and gain political
mileage
Youth Smoking Prevention (YSP) Programme
Environmental programmes
Women‟s causes
Children‟s plight
Poverty/community activities
Disaster relief
Cultural and sports awards
What CSR activities mean to the industry
“Feel-good „social-responsibility‟ campaigns by
tobacco companies help the industry not only to
sway political and public opinion but to continue
to recruit effective sales people and boost
employee morale.”
Source: American Journal of Public Health, Burning Love: Big Tobacco Takes Aim at GBT Youths, July 2002, Vol 92, No. 7, ww.ourbodiesourselves.org/uploads/pdf/apha.pdf
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Industry CSR activities in SE Asia
Philip Morris‟ CSR in SE Asia
Country Recipient CSR Activity $$$
Indonesia PT Sampoerna Foundation SF University Project 5,000,000
PT Sampoerna Foundation Computer Donation Program 89,993
Jakarta Society for Disabled Children (YPAC)
Medical and Educational Facilities Donation
6,445
Malaysia Yayasan Salam Malaysia (SALAM) 2008 Back-to-School Program for Farmer's children
80,000
Yayasan Salam Malaysia (SALAM) IT centers to promote computer literacy
47,988
Yayasan Salam Malaysia (SALAM) Donation of refurbished computers & DVD-ROM drives
In-Kind
Philippines Philippine Band of Mercy Cigarette Butt Litter Campaign 49,201
Philippine Band of Mercy Sustaining the National Social Development Fund Y5
196,802
Philippine Band of Mercy Support to Capacity Building Programs of RHRDC
49,200
Philippine National Red Cross Disaster Relief for Typhoon Mina 7,541
Philippine National Red Cross Disaster Relief for Typhoon Fran 45,310
Philippine Band of Mercy Support for the Poor 375,940
Knowledge Channel Found Inc. Proficiency Measures for Quality Education 2008
733,191
American Chamber Foundation Philippines Inc
Additional Development Fund for Child Labor Study
15,000
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Country Recipient CST Activity $$$
Thailand Human Development Foundation (HDF)
School Sponsorship & Nutrition for HIV/AID patient
46,950
Population and Community Development Association
Water from Health to Wealth-Rainwater
151,699
Population and Community Development Association
Community Capacity Building & Village Bank
61,030
Dr Kovit Vorapipat Foundation Support to the educational system 6,091
Thai Rath Foundation Thai Rath Witthaya Schools 6,091
Vietnam Vietnam Red Cross (VNRC) Emergency relief to typhoon/flood victims
49,900
Industry Corporate Social Responsibility (CSR) programmes – YSP Programmes
Country PM BAT JT Others
Cambodia X XIndonesia X (Sampoerna) and Eaprindo
Laos X XMalaysia X X CMTM
Philippines XTaiwan X Taiwan Tobacco Asso
Thailand X X Thailand Tobacco Monopoly
Vietnam X X Vietnam Tobacco Corp
Japan X X X TIOJ
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Confederation of Malaysian Tobacco
Manufacturers (CMTM) produced
YSP posters such as this
BAT-VINATABA funded School YSP
through Youth Union in Ho Chi Minh City.
(Source: Ho Chi Minh City Youth Union, 2007)
The logo for Philip Morris‟ YSP
programme since 1999
YSP Programmes Across ASEAN
What Philip Morris says about YSP
“As we discussed, the ultimate means for determining the success of this (youth) program will be: 1) A reduction in legislation introduced and passed restricting or banning our sales and marketing activities; 2) Passage of legislation favourable to the industry; 3) Greater support from business, parent, and teacher groups.”
- J.J. Slavitt, Philip Morris, 1991
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Why Industry conducts YSP Programmes?
Help the industry to lobby against effective tobacco control laws – continue promotions
Increase industry credibility
Preserve the industry’s access to youth
Create allies and preserve industry’s influence with policymakers and regulatory bodies
Diffuse opposition from public health advocates, educators and parents.
Marginalize public health advocates by making them appear ‘extreme’
Environment:CSR Programmes prey on the vulnerable
Thailand: Train the trainer : Children’s Riversand Stream Sponsorship Investigation Project
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Vietnam: Publicity around BAT-VINATABA Reforestation programme, 2005
Cambodia: A tree nursery in Kampong Cham, October 2006
Supporting Environmental Causes - Diversion from its Destruction of the Environment
Philippines: PM exploitation of the Poor
Philip Morris Philippines
Individual small-scale irrigation facility given to selected tobacco farmers in Ilocos Region
Tanauan, Batangas, training 70 youths from 15 barangays, on auto detailing, masonry and painting.
Contributes to organizations that work to make an impact in the areas of education, the environment, arts and culture, social services, and disaster relief throughout the country.
Source: http://pbsp-abetterlife.blogspot.com/
Photo: http://pbsp-abetterlife.blogspot.com/
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An event organized by the American Chamber of Commerce and Royal Thai custom and sponsored by companies,including Philip Morris (Thailand, 2007)
Activities that Enable close association with Key Government Departments
Offering scholarships to poor students (particularly females) buys public favour (Indonesia, 2007) Source: http: www.sampoernafoundation.orgPhoto: Courtesy NCCP
Exploiting public festivals through sponsorship activities puts the company within easy reach of the public, especially minors Cisadane 2007 (Indonesia, 2007)Photo: Courtesy NCCP
How Industry Silences Public Criticisms
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Exploiting the poor in Thailand: TTM establishing its public relations by providing fund to support the community (2007)
Exploiting the Poor
Big publicity around BAT-Vinataba US$6,817 for victims of a typhoon in Central Vietnam, 2006
Sai Gon Tobacco company donated 2 houses to Tam Phuoc Commune, Chau Thanh district, January 2007 (Source: Ben Tre province website)
What is the price of 2 houses to the profits?
Big Publicity for Small Handouts
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BAT in Vietnam
Yet another new term - CSI:
“In Vietnam, our Corporate Social Investment Programme focuses on improving the economic and social life of needy people. We also look to working with relevant partners on environmental projects. As such, the Programme covers a wide range of activities including: Funding for poverty alleviation, transfer of sustainable agricultural techniques from experts to farmers, upgrading communal libraries, supporting the afforestation programme.”
Source: www.batvietnam.com
Philippines Art Award receivedpublicity in the media.
Special Awards
Very few ASEAN countries still allow Philip Morris Art Award
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BAT’s Social Report Dialogue with Stakeholders
Asia Pacific Region 2001/2002: Australia, Hong Kong, Sri Lanka, Malaysia
2002/2003: Bangladesh, Fiji, New Zealand
2004/2005: Korea, Pakistan
A Lesson in Ethics for the Industry
Dropped after protest
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Advocacy Lessons
It is possible to stop an unethical industry activity
It only takes a few persons to get things moving
There are allies willing to cooperate
Possible to easily consolidate similar distaste in many areas of the business community
Actions to “denormalise” the tobacco industry by stopping its efforts to associate itself with other industries
Arguments against CSR activities
1. Industry sponsored YSP:
Implement FCTC Article 13 Guidelines
FCTC Article 5.3 warns Parties to protect tobacco control measures from interference from the tobacco industry
Industry sponsored YSP don’t work, public education should be the responsibility of government
Graphic pack warnings are an effective way to educate public and the young
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Arguments against CSR activities
2. How much does the industry spend on scholarships
How much does the industry make from minors?
3. How much does the company hand out to community projects?
How much $$$ do the poor spend on tobacco?
Discussion
What is your source of CSR activities?
How much detail information is needed?
Who do you talk to for more information?
How do you verify information about CSR?
How do you handle sensitive information on CSR?