CSR Kuliah 3 Buset 2014

8/11/2019 CSR Kuliah 3 Buset 2014

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B A M B A N G R U D I T O

SOCIAL CAPITAL


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Basic of group

Human group picturing two kinds of solidarity

There are mechanic solidarity and organic

solidarity


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Mechanic solidarity

The power of rule

The members usually not know why they aregrouping

There are many taboos and restrictions forcontrolling the members those are connected withsupernatural world

Usually used in rural area

Rules as the main factor


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Organic solidarity

Created because of the same concern, themembers in the same stratum and create trustbetween members

As an urban life


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Indicators connected with socialcapital

Trust (the important factor to compete)

Transparence (between members of social

networking) There are norm, moral, value and rules


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stakeholder

Legitimacy

Power

Interest

Individual or group among community, national,global that influence and influenced to the

corporate activity as a society


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STAKEHOLDER RELATIONSHIP

Functional relationship

Pattern of interaction

As a system


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Kinds of stakeholder

In the company : shareholder/owner; retireemployee; manager;

Customer : public that used the corporate

products; traditional market.

Employee: new and old; minority and majority;family of the employee


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supplier; competitor; corporate association;CBO; university; NGO

Community: people, who are living around the

company; CBO; NGO Environment: nature, social, cultural

Mass media: press; columnist

Government: legislative; executive


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Corporate SocialResponsibility


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Background of CSR

in the Trinidad on ISO/COPOLCO (Commiteon consumer policy) workshop of worldcorporates.

the topic of workshop Corporate SocialResponsibility Concepts and Solutions,

10thof June 2002, Port of Spain


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result of workshop

responsibility for the corporate that involved inISO have to apply the activities connected to

local community for increasing people prosperityas the owner of location where the corporate islocated.


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CSR

the commitment of business to behave ethically,operate legally and contribute to economicdevelopment while improving the quality of life ofits employees and their families, as well as thelocal community and society at large.


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3 levels of CSR

1. public relations

Creating image of the company as a good company

such as cause-related marketingprogram thatlaunched by Saatchi and Saatchi for Benettonproduct. In this example this corporate showsdead punishment for prisoner. The purpose ofthis corporate is increasing the image for people

that Benetton care for dead punishment


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To avoid or explain the work condition in thecompany

example Nike responses for teenager worker

condition in Nike. Nike explained the environmentand worker condition.

2. Defensive strategy


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Applying program for people that not the core ofthe company, such as

Mercks action for giving drugs to people

Starbucks commitment to pay the coffe farmerwith fair price and build education infra-structure and health center in farmercommunity.

PT Sampurna sponsoring bea siswa for childrenin Indonesia, also Ford Foundation, ToyotaFoundation.

3. through the vission of the corporate forcreating a good activities for people.


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implementation ofcorporate social responsibility concept

Not only received the corporate for processingtheir work among the community, but also as apart of community life

Corporate and community as a social systemsuch as economy, politic and also technology.


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Stakeholder and CSR

The relationship between stakeholders includedcorporate can used as a kind of CSR

The process of relationship between localcommunity stakeholder or local community itselfcan be called as community development processthat executed by company


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Community development

Community relation

Community services

Community empowerment


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Community relation

Create social networking with stakeholders

Giving information about the company

Using local community as employee


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Community services

Charity

Fulfill what the people need such as education,health center, water, electricity, public center,

sanitation etc.


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Community empowerment

To strengthen the people access

Create people autonomous for living

Developing social, economy, politic of the people As a human sustainability


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Steps of community development

Social identification

Program identification

Program assessment Program application

Monitoring and evaluation

Social audit

Input to the community and also input for nextprogram


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UNDERGRADUATE STUDENT WORK

Build access in the village at about 3 km

Build mushola and sanitation thing

Finding and building fresh water

Build goat milk business (etawa goat) Build islamic education for elementary school

madrasah

Creating other product from cowmilk (caramel)

and build small business activities Build elementary school

Creating coopertion (koperasi)


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CAMPONG ACCESS BEFORE APPLYING PROGRAM


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ACTIVITY BUILD ACCESS 3 KM


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CIWIDEY VILLAGE


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SBM UNDER GRADUATE STUDENT


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AFTER PROGRAM EXECUTION


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WATER PURIFICATION IN CIWIDEY


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BUILD MUSHOLA IN CAMPONG LEGOKMERI


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MOSQUE RENOVATION IN CIWIDEY


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REBUILD THE NEW ELEMENTARY


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REBUILD THE NEW ELEMENTARYSCHOOL BECAUSE OF EARTH QUAKE IN

PENGALENGAN


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BUIL MADRASAH AND ECONOMICINSTITUTION IN PENGALENGAN


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BIOMASS BUSINESS


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BIOMASS BUSINESS


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APPLIED RESEARCH IN PENGALENGAN

Training and mentoring for increasing group qualityin economic sector.

1. Create drying machine for chilly, cassava, potato

2. Creating sosial economic group for small industry as sosialcapital.

3. Consultation about managerial for small industry


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OBSERVATION IN


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OBSERVATION INSMALL INDUSTRY AND

HOUSEHOLDPOTENCIAL IN

PENGALENGAN


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OBSERVATIONAND INTERVIEW

ABOUT LOCAL

PRODUCT ANDTECHNOLOGY

FGD AND TRAINING LOCAL ECONOMY


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FGD AND TRAINING LOCAL ECONOMY

DIRECT CONSULTATION


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DIRECT CONSULTATION


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Observation in thelocal communitysfield


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OBSERVATION


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interview ?


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OBSERVATION

INTERVIEW


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INTERVIEW


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TRYING KERUDUNG

DISCUSSION(CROSS CULTURAL)


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DISCUSSION(CROSS CULTURAL)


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CROSS-CULTURAL DISCUSSION


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FOLLOWINGSOCIAL

TRAINING

TRAINING


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CSR Kuliah 3 Buset 2014

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Transcript of CSR Kuliah 3 Buset 2014