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Corporate SocialResponsibility in

International

BusinessPresented By:

Sean Macneil, Naeem Kothari and

 Jordan Stackhouse

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Presentation !enda

• Introduction to Corporate SocialResponsibility

• Examples of CSR in Modern Business

• Analysis and Conclusion

• Q & A

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Corporate SocialResponsibility

Business perspective - !e socialresponsibility of business is to maximi"epro#ts

Constituency or sta$e!older perspective -%serve t!e public interest as ell as privatepro#t'(

Modern de#nition of CSR is based on Arc!ieCarroll)s %*yramid of Corporate SocialResponsibility(

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"he Pyramid o# CSR

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"he Pyramid o# CSR$Cont%d&

• 'conomic Responsibilities: Maximi"e

pro#ts and lay t!e foundation'

•

(e!al Responsibilities: *ursue economicmissions it!in t!e frameor$ of t!e la'

• 'thical Responsibilities: Activities+practices expected or pro!ibited by

society'• Philanthropic Responsibilities: 

Corporate actions in response to society)sexpectation of ,ood corporate citi"ens'

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CSR

Past, Present and)uture

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'*erybody +n Board

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Cascades Inc,

%irst In .reen(

/EE0-1CCerti#cation

*ro#t S!arin, *lan

Sustainability%Report Card(

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"ata Steel, India

%!e community is

not 2ust anot!ersta$e!older inbusiness3 but is infact t!e very purposeof its existence'( -

 5ams!ed2i ata

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Canadian Minin! in Southmerica

Alle,ations of6

Corrupt businesspractices

Intimidation3assassination

Sexual violence

7nsafe or$in,conditions

Ecolo,ical!ttp6++'amnesty'ca+blo,+canadian-minin,-in-,uatemala-!uman-ri,!ts-at-ris$!ttp6++'minin,atc!'ca+blo,+,uilty-tribunal-#nds-canadian-state-s!ares-responsibility-minin,-in2ustices-latin-america

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nalysis

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nalysis

hy -oes CSR

Matter in "oday%sBusiness

'n*ironment.

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nalysis

Social (icense to+perate

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hat is Social (icense to+perate.

%Social license( refers to a localcommunity)s acceptance or approval of acompany' Social license exists outsideformal re,ulatory processes' Social licensecan nevert!eless be ac8uired t!rou,!timely and e9ective communication3

meanin,ful dialo,ue and et!ical andresponsible be!avior'

http://nbr.org/downloads/pdfs/eta/PES_2013_summitpaper_Yates_Horath.pdf 

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Social (icense to+perate

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CSR as a Means to /ainS(+

0isplayin, commitment to CSR isone ay to ac!ieve social license3by en!ancin, a company)s

reputation

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CSR as a Means to /ainS(+

Businesses do not operate in isolation

from t!eir communities : not anymore

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CSR in the CanadianConte0t

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CSR in the CanadianConte0t

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CSR in the InternationalConte0t

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Conclusion

Corporate Social Responsibility isone tool available to ensure Social

/icense to ;perate

Businesses do not operate inisolation from t!eir communities

Corporate Social Responsibility is t!ene %best practice( for corporate

citi"ens!ip

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"hank 1ou2

3uestions.