CSP MONTHLY REPORT FEBRUARY 2014
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CSP MONTHLY REPORT FEBRUARY 2014. MARKET UPDATES. CSP Report February 2014. Market Update for February 2014. Inkjet p rinter sales dropped slightly for Canon due to the Chinese New Year holidays - PowerPoint PPT Presentation
Transcript of CSP MONTHLY REPORT FEBRUARY 2014
CSP MONTHLY REPORTFEBRUARY 2014
MARKET UPDATES
CSP Report February 2014
Market Updates
Market Update for February 2014
• Inkjet printer sales dropped slightly for Canon due to the Chinese New Year holidays
• Continuous Ink Supplies System made by some dealers for Canon printers using Canon empty ink cartridge and Chinese ink tanks from China
• 80% of inkjet printer users are considering page yield and ink cartridge price before looking at other product features or to photo quality
• Printer dealers are looking for Canon spare part supplies to service their own customers and do better CISS service
Top Selling Single Function Inkjet Printers in Feb 2014
No. Brand Model DP RSP Cheapest Dealer i-Qlick’s RSP
1 CANON IX6560 $ 208.00 $ 228.00 LAYMENG COMPUTER $ 232.00
2 EPSON T60 $ 190.00 $ 230.00 HND TECHNOLOGY
3 HP DJ2000 $ 37.00 KPC
4 HP DJ1000 $ 35.00 KPC
5 EPSON R1390 $ 410.00 KPC
8 EPSON R230X $ 205.00 BEST ELECTRONIC
6 EPSON L110 $ 135.00 BEST ELECTRONIC
7 CANON IP2772 $41.00 $46.00 RED COMPUTER $ 47.00
9 EPSON PM6860 $ 120.00 $ 180.00 HND TECHNOLOGY
10 EPSON 1400 $ 430.00 $ 460.00 LAYMENG COMPUTER
Market Updates
Top Selling Multi Functions Inkjet Printers in Feb 2014
No. Brand Model DP RSP Cheapest Dealer
1 HP DJ1050 $ 38.00 $ 50.00 KHUNHENG2 EPSON L210 $ 170.00 DAVY COMPUTER
3 HP DJ2050 $ 55.00 KIMHENG CENTER
4 Canon MP237 $ 65.00 $ 69.00 ML ELECTRONIC
5 Canon E510 $ 90.00 $ 99.00 I-QLICK
6 EPSON ME32 $ 85.00 BEST ELECTRONIC
7 EPSON ME-101 $ 115.00 YOTTA BYTE
8 Canon MG3170 $ 87.00 $ 97.00 YOTTA BYTE
9 HP 4500 $ 120.00 KIMHENG CENTER
10 HP DJ2515 $ 120.00 KIMHENG CENTER
Market Updates
i-Qlick’s Activities
CSP Report February 2014
i-Qlick’s Activities
Valentine’s Day Promotion • Promotion Period: 11 to 16 Feb, only at i-Qlick and chainstores –
Sunsimexco, Ahhoo and KTH• Promotion highlight: Colourful DCs + Instant Win Game
i-Qlick’s Activities
Flyers:• 1000 distributed at i-Qlick and chainstores
Print Ads: • Phnom Penh Post • Jian Hwa Daily • Rasmei Kampuchea • Koh Santepheap Daily • Cambodia Daily • Kampuchea Thmei
SMS blast: • 34,070 SMS to random numbers and i-Qlick’s database contacts
Online Publicity: • Online Ads on Sabay and Khmerload websites • Facebook announcements • Emails to i-Qlick’s database contacts
Publicity
i-Qlick’s Activities
No Products Usual RSP
PromoRSP
Discount% Free Gifts Total Sold
1 EOS 650D kit 18-55mm $800 $730 8.8% Aria AA-722ST Tripod + PIXMA 16Gb Thumbdrive + Sandisk Card 16Gb cl10 15
2 EOS 650D kit 18-135mm $1050 $970 7.6% Aria AA-722ST Tripod + PIXMA 16Gb Thumbdrive + Sandisk Card 16Gb cl10 9
3 EOS 1100 kit 18-55mm IS II $530 $499 5.8% Aria AA-722ST Tripod + PIXMA 16Gb Thumbdrive + Sandisk card 16Gb cl10 12
4 EOS 60D $830 $790 4.8% Aria AA-722ST Tripod + PIXMA 16Gb Thumbdrive + Sandisk Card 16Gb cl10 1
5 EOS 60D kit 18-135mm $1,180 $1,150 2.5% Aria AA-722ST Tripod + PIXMA 16Gb Thumbdrive + Sandisk Card 16Gb cl10 6
6 PowerShot A2600 $134 $99 26.1% i-Dance Headphones + Sandisk SD Card 4GB 12
7 PowerShot S110 $329 $249 24.3% i-Dance Headphones + Sandisk SD Card 4GB 13
8 IXUS 132 $169 $129 23.7% i-Dance Headphones + Sandisk SD Card 4GB 6
Products On Promotion
i-Qlick’s Activities
Products On Promotion
No Products Usual RSP
PromoRSP
Discount% Free Gifts Total Sold
9 IXUS140 $219 $149 32% i-Dance Headphones + Sandisk SD Card 4GB 3
10 IXUS 255 $259 $219 15.4% i-Dance Headphones + Sandisk SD Card 4GB + Tripod Samurai Pro 2000w 5
11 PIXMA MP237 $79 $79 2 PIXMA Wireless Mouse 17
i-Qlick’s Activities
Valentine’s Day Instant Win Game• Anyone can come to the showroom to play the Instant Win Game• They are given one chance to choose a mystery prize (in a
computer game format)
i-Qlick’s Activities
Valentine’s Day Instant Win GameNo Prize Total
winners
1 i-Qlick Canon Calendar 2014
62
2 A3 Photo Print with Canon PIXMA Pro100
11
3 A4 Photo Print with Canon PIXMA MG7170
6
4 Photo Print with Selphy CP 900
6
5 Cineplex Movie Tickets
12
i-Qlick’s Activities
New Outdoor Signboards At Chainstores
• Outdoor Signboard at K.T.H Monireth • Outdoor Signboard at K.T.H 271
CANON PIXMA MOBILE PRINTING BOOTH
CSP Report February 2014
PIXMA Mobile Printing Booth
Institute of Technologies of Cambodia • Location : PIXMA printing booth at Institute of Technology of Cambodia.• Date : 10th-11th-12th Feb - 2014• Summary: Photo printing is free for all students• Demo Unit: PIXMA MG7170 (2 units)• Time : 11:30am – 3:30pm • Total Print : 550 prints• Total Visiting Customers : 600 persons• Total Download App: 120 persons
PIXMA Mobile Printing Booth
Institute of Technologies of Cambodia
Singapore Club – Chinese New Year Dinner • Location : Koh Pich wedding hall • Date : 11th Feb - 2014• Summary: Canon photographer on-site. Free photo printing for every guest.
Guests were also encouraged to download PIXMA PRINTING SOLUTIONs App from their iOS or Android device
• Demo Unit: PIXMA MG7170 (2 units)• Time : 5pm – 7:30pm • Total Print: 400 prints• Total Participants: 800 people (approx.)• Total Download App: 10 persons
PIXMA Mobile Printing Booth
PIXMA Mobile Printing Booth
Singapore Club – Chinese New Year Dinner
Location: CJCC, Royal University of Phnom Penh
Date : 21st, 22nd, 23rd Feb – 2014
Summary: Free photo printing
Demo Unit: PIXMA MG7170 (2 units)
Time : 9:00 am – 7:30pm
Total Print : 1200 prints
Total Participants: 2000 people per day (approx.)
Total Download App: 50 persons
Japan Cambodia Kizuna Festival
PIXMA Mobile Printing Booth
For more info about KIZUNA Festival, Please follow link here:https://www.facebook.com/events/423714271094602/
PIXMA Mobile Printing Booth
Japan Cambodia Kizuna Festival
• 95% of participants who downloaded Canon PIXMA EASY Photo Print & PIXMA PRINTING Solutions were impressed with how MG7170 was working wirelessly
PIXMA Mobile Printing Booth
Japan Cambodia Kizuna Festival
CP+ SHOW 2014
CSP February Report 2014
CP+ Show 2014
Cambodia Press Team• Koh Santepheap Newspapers (No.1 Khmer Newspaper) – Ich Neth, Reporter• Electronic World Magazine (No.1 Magazine focusing on electronic products) – Ly Soursdey, Editor-in-chief• Southeast Asia Globe Magazine (Premium current affairs magazine with focus on
photography) – Dene Mullen, Editor-in-chief
Canon Advances in New Imaging Technology
• Koh Santepheap Daily• Sat - 15th Feb 2014• Front and continue Inside page• Khmer version
CP+ 2014 Media Coverge
Canon Growing Significant Market Share in Asia
• Koh Santepheap Daily• Sat – 22nd Feb 2014• Front Inside page• Khmer version
CP+ 2014 Media Coverge
CP+ 2014 Media Coverge
• Raksmei Kampuchea Daily• Wed - 19th Feb 2014• Inside page• Khmer version
Canon Shines at CP+ Exhibition in Japan
Canon Shines at CP+ Exhibition in Japan
• Kampuchea Thmei Daily• Wed - 19th Feb 2014• Inside page• Khmer version
CP+ 2014 Media Coverge
• Jian Hwa Daily• Wed - 19th Feb 2014• Front Inside page• Chinese version
CP+ 2014 Media Coverge
Canon Shines at CP+ Exhibition in Japan
• Jian Hwa Daily • Wed - 19th Feb 2014 • Front Inside page• Chinese version
CP+ 2014 Media Coverge
Canon Shines at CP+ Exhibition in Japan
• Electronic World magazine website• Tue - 18th Feb 2014• Khmer version • http://www.eworldmagz.com/local-news/gLBCs.html
CP+ 2014 Media Coverge
CP+ Exhibition at Japan
CP+ Exhibition at Japan • Electronic World magazine website• Wed- 19th Feb 2014• Khmer version http://www.eworldmagz.com/local-news/gLBCu.html
CP+ 2014 Media Coverge
CP+ Exhibition at Japan • Mobile Phone magazine website• Tue - 18th Feb 2014• Khmer version http://www.mpmag.com.kh/blog/detail/410
CP+ 2014 Media Coverge
CP+ Exhibition at Japan • Khmerload website news• Wed - 19th Feb 2014• Khmer version • http://www.khmerload.com/news/23532
CP+ 2014 Media Coverge
CP+ Exhibition at Japan • Dap-news website• Wed - 19th Feb 2014• Khmer version • http://www.dap-news.com/2011-06-14-02-39-55/81111-canon----cp-201
4.html
CP+ 2014 Media Coverge
PAID ADVERTISEMENTS
CSP Report February 2014
Paid Advertisements
Pro-Printers Advertisements
Rasmei Kampuchea Daily Koh Santepheap Daily
Cambodia Daily Jian Hwa Daily
Paid Advertisements
Valentine’s Day Promotion Advertisements
The Commercial News Daily Jian Hwa Daily
Kampuchea Thmei Daily Raksmei Kampuchea
Paid Advertisements
Valentine’s Day Promotion Advertisements
Koh Santepheap Daily
Phnom Penh Post Daily
Cambodia Daily
Paid Advertisements
Women’s Day Advertisements
Phnom Penh PostCambodia Daily
Online Ads for Valentine’s Day Promotion
• Sabay online news website • 11th – 16th Feb 2014• http://news.sabay.com.kh/
Paid Advertisements
TVC Advertisements • TVC advertisement• T&C coffee, Pizza World
Paid Advertisements
Tuk Tuk Advertisements 50 tuk tuks promoting:• MG2470• MP237• Creative Park• Original Ink Cartridges• Canon PIXMA Printing Solutions
Paid Advertisements
PRODUCT REVIEWS
CSP Report February 2014
Pro Series Product Review
Pro Series Product Review• Raksmei Kampuchea daily• Fri - 28th Feb 2014• Inside page• Khmer version
Pro Series Product Review• Raksmei Kampuchea daily• Fri - 28th Feb 2014• Inside page• Khmer version
Pro Series Product Review
CSP Report February 2014
• i-Qlick’s facebook page now has more than 50,033 likes and total reach of 567,428
• From 1st February to 28th February, i-Qlick’s facebook page gained 4415 more likes and 322,253 more for total reach
i-Qlick’s Facebook Page
Valentine’s Day Promotion Announcement• 8,869 people were reached on this post
Valentine’s Day Instant Win Game• Any i-Qlick’s Showroom visitors can play game and win the prizes. • We used facebook to promote this game, which is to encourage people to
visit the showroom
Canon PIXMA Mobile Printing Booth• Free printing booth at Institute of
Technologies of Cambodia (IYF event: World Camp)
• Free printing booth at Royal University of Phnom Penh
(CJCC event: KIZUNA Fest 2014)
• Free printing booth at Singapore Club’s Chinese New Year Dinner
Canon PIXMA Mobile Printing Booth
Promoting Pro Printers• CIA Lecturer, Jerry Thai promoting Pro Printer Series
Our postings were also shared on other FB Groups• Photography groupsCambodia Canon Photography Club (CCPC) 2,804 members(CCPC Siem Reap) 58 members@homePhotography Talk Session 1,749 membersCanon Imaging Academy ( CIA ) 158 membersPhnom Penh Photographer (P3) Club 266 membersCAMBODIA CAMERA CONSULTANT 574 membersCambodia Photographer Association ( CPA ) 10,190 membersCambodia International Photography ( CIP ) 5,648 membersBasic Photography 363 members
SERVICE REPORT
CSP Report February 2014
Service Report
CSP Service Report for February Local Service Monthly for February- 2014
Received items Product Total by
Product Repaired Not Repaired Outstanding
CSP ALL 47 100.0% 37 79% 7 14.9% 3 6.4%
Why Not Repaired 47
A Description CSP1 Repair costs consideration 0.0%2 EOL model, no parts available 0.0%3 Repair time not acceptable 0.0%4 Upgrade to new models 0.0%5 Badly tempered 7 14.9%
6 Bad condition items 0.0%
7 14.9%
Why Outstanding 47
B Description CSP1 Still within repair turnaround time 2 4.3%2 Waiting customer confirmation 0.0%3 Sending to repair at CSPL 4 Waiting return shipment from CSPL 5 Waiting repair parts from CSPL 1 2.1%
6 Waiting to repair (technicians busy) 0.0%
3 6.4%
Suggested Action Plan Rate of possibility Comments / Answers
Description Reference CSP CSP Dept
1 Spare parts issue? A1, B5 2% Yes maybe (need to improve shipment time)
2 Start DSLR full repair services? A1, A3, B3, B4 N/A
3 Need more technicians? A3, B6 0% Not required
4 CSPL to reduce Spare Parts cost? A1, A4 0% Not required
5. etc.
UPCOMING ACTIVITIES
CSP Report February 2014
Upcoming Activities
• CCPC Gathering (7 March) • Women’s Day Promotion (1–12 March) • Chainstores Promotion (15-23 March)
Upcoming Activities for March
