Monthly Report February 2010
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Transcript of Monthly Report February 2010
Aim of Analysis
The basic idea of this exercise is to identify time slots where advertising can be effective for both terrestrial and satellite channels
Comparison of ratings among different channels
Identifying the change in viewership habits
Methodology
Target Group consist of:
All MF Total and C&S Viewers KHI, LHR, FSBD, ISB/RWL, GRW, MTN, HDB, SKR Combined (Pak Urban)
Ratings for all the channels have been measured during 30 Minutes time-band Data has been compiled for the month of February 2010
Total Viewership
Target Audience : Total HH
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
Terrestrial vs. Satellite
Target Audience : Total HH
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
C&S Terrestrial
Gender-wise Viewership – All Age Groups
Target Audience : Total Males & Females Individuals
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
Male Female
Channels Ratings - Terrestrial Entertainment
Target Audience : Total Non C&S Individuals
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
00:00
01:00
02:00
03:00
04:00
05:00
06:00
07:00
08:00
09:00
10:0011:00
12:00
13:00
14:00
15:00
16:0017:00
18:00
19:00
20:00
21:00
22:0023:00
Atv* PTVhome* PTVnews*
Channels Ratings - C&S Entertainment
Target Audience : Total C&S Individuals
0.00.20.40.60.81.01.21.41.61.82.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
PTVhome* ARY DIGITAL* GEO Ent* Hum* TV one* Atv*
News Channels Ratings – (Total Individual)
Target Audience : Total Individuals
0.0
0.5
1.0
1.5
2.0
2.5
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
GEO News* ExpNews* ARY NEWS* Dunya TV* Aaj TV*
PTVnews* News1* Samaa* WaqtNews*
News Channels Ratings – (C&S Individual)
Target Audience : Total C&S Individuals
0.0
0.5
1.0
1.5
2.0
2.5
3.0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
GEO News* ExpNews* ARY NEWS* Dunya TV* Aaj TV*
PTVnews* News1* Samaa* WaqtNews*
Children Channels Ratings
Target Audience : Total C&S Individuals
0.00.10.20.30.40.50.60.70.80.91.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
CartoonNet* Babytv* Nicklodeon*Pogo* WikKidPlus*
Sports Channels Ratings
Target Audience : Total C&S Individuals
0.00.10.20.30.40.50.60.70.80.9
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
GEOsuper* Tensports* ESPN* StarCric* StarSports*
Other Channels Ratings
Target Audience : Total C&S Individuals
0.0
0.1
0.2
0.3
0.4
0.5
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
HBO* Filmazia* SilverScren* Masala*ARY ZAUQ* ARY Qtv* STVstarlite* Filmax*
Genre Wise Viewership Share – (Total Individuals)
Target Audience : Total Individuals
Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%
41%
16%
13%
6%
3%
3%2%
2%2%
2%
11% Entertainment
Inhouse Cable
News
Children
Sports
Music
Eng Movies
Urdu Movies
Religious
Edu/Info
Others
Genre Wise Viewership Share – (C&S Individuals)
Target Audience : C&S Individuals
37%
17%14%
6%
3%
3%
3%3%
2%2%
12% Entertainment
Inhouse Cable
News
Children
Sports
Music
Eng Movies
Urdu Movies
Religious
Edu/Info
Others
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
Entertainment – Individual Channel Share – (Total Individuals)
Over all market share of Entertainment Group was 41% out of the total TV usage.
Target Audience : Total Individuals
33.3
13.2
9.9
9.3
6.9
6.9
5.2
4.52.8
2.25.8
StarPlus*
Sony*
PTVhome*
Atv*
Colors*
GEO Ent*
StarOne*
ARY DIGITAL*
ZeeTV*
Hum*
Others
Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%
Entertainment – Individual Channel Share – (C&S Individuals)
Over all market share of Entertainment Group was 37% out of the total TV usage.
Target Audience : C&S Individuals
40.3
16.1
8.4
8.4
6.3
5.5
3.42.7
2.22.0 4.7 StarPlus*
Sony*
Colors*
GEO Ent*
StarOne*
ARY DIGITAL*
ZeeTV*
Hum*
PTVhome*
TV one*
Others
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
News – Individual Channel Share - (Total Individuals)
Over all market share of News Group was 13% out of the total TV usage.
Target Audience : Total Individuals
Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%
35.0
13.39.9
9.3
7.2
6.0
3.4
2.82.41.1
9.6GEO News*
ExpNews*
Dunya TV*
ARY NEWS*
Aaj TV*
Samaa*
News1*
PTVnews*
WaqtNews*
Din News*
Others
News – Individual Channel Share - (C&S Individuals)
Over all market share of News Group was 14% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
35.4
13.510.1
9.5
7.3
6.1
3.52.4
1.51.19.6 GEO News*
ExpNews*
Dunya TV*
ARY NEWS*
Aaj TV*
Samaa*
News1*
WaqtNews*
PTVnews*
Din News*
Others
Children – Individual Channel Share
Over all market share of News Group was 6% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
45.6
40.1
7.14.5 2.7
Pogo*
CartoonNet*
Babytv*
Nicklodeon*
WikKidPlus*
Sports – Individual Channel Share
Over all market share of Sports Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
52.947.1 Tensports*
GEOsuper*
Music – Individual Channel Share
Over all market share of Music Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
30.6
23.97.3
6.9
5.9
5.3
5.3
4.02.7 2.4 2.3 GKaBoom*
9XM*
Play*
OYE*
Aag*
MusicPlus 2*
Vindian*
MTV Pak*
ARY MUSIK*
MTV India*
Oxygene*
English Movies – Individual Channel Share
Over all market share of English movies Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
31.5
30.4
15.9
11.6
10.7
HBO*
StarMovies*
Axn*
Filmax*
STVstarlite*
Urdu /Indian Movies – Individual Channel Share
Over all market share of Urdu movie Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
47.3
18.6
14.0
9.23.41.3
StarGold*
Zcinema*
Filmazia*
SilverScren*
Zclassic*
Zaction*
Religious – Individual Channel Share
Over all market share of Religious Group was 2% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
37.0
36.1
20.4
4.6 1.10.50.3Madni*ARY Qtv*Labaik*HaqTV*KCS Is lamic*Dharti NT*Peace TV*
Educational/Informational - Individual Channel Share
Over all market share of Educational/Informational Group was 2% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
61.217.3
15.8
2.9 1.91.6
Nat Geo*
Discovery*
AnimalPlant*
MaxCinemax*
ValueTV*
Hal lmark*
THANK YOU!