Csb My Fa 100plus 2
Transcript of Csb My Fa 100plus 2
8/3/2019 Csb My Fa 100plus 2
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• In2011,100PLUSremainsastheNo.1
isotonicdrinkinMalaysia.
• Overonemillionpeoplerehydrate,refresh
and re-energise with 100PLUS every
24hours in Malaysia, a numberthat
continuestogrowsteadily.
• 100PLUShasthehighestin-homepen-
etrationofanyready-to-drinkbeverage,
andnowcanbe foundinoneof every
twoMalayhouseholdsinMalaysia.
• Theamountofsodiuminasinglecanof
100PLUSisequivalenttoaglassofmilk
orasliceofbread.
• 100PLUS waslaunchedinthe yearits
parentcompany,FRASER&NEAVE(F&N),
celebrated its 100th anniversary. The
beveragewasnamedto commemorate
themilestone.
THINGS YOU DIDN’T KNOW ABOUT100PLUS
2 2 2 3M A L A Y S I A ’ S S T R O N G E S T B R A N D S || S U P E R B R A N D S V O L U M E V I
MARKET
Inlinewithrecentglobaltrends,Malaysiahas
seen anincrease inthe awarenessand the
embracingofhealthierlifestylesthroughsports
andactiveliving.Traditionalfootballeldsand
basketball courtsare no longer sufcient to
satisfythegrowingdemandforsportingvenues.
Assuch,tnesscentres,recreationalparksand
sportcentresforfutsal,badmintonanddriving
rangeshaveproliferatedacrossthecountryas
newalternatives.
Ag ai nst t hi s b ac kd ro p, 1 00 PL US h as
becomeaniconinthesportsandactivelifestyle
beveragemarketandhas becomeubiqui-
tousinsportsand activelifestylecentres
alloverthe country.Thebrandhas truly
innovatedinthisarenaaswell,pioneering
theconceptofall-weathercagefootballvia
100PLUS FootballXtreme – a rst
inMalaysia, challenginglocal futsal
enthusiasts with the elements of
water,windandrewithinafuturistic
steelcage.
Beyondsports,thegrowingawareness
of the benets of isotonic hydration in
everydaylifecontinuestokeep100PLUS
relevanttothosewhowishtoachievedailypeak
performance.
The enabling and empowering relevance
of the brand across a widecross-sectionof
Malaysia’spublichaspropelled100PLUStobe
thecountry’snumberoneisotonicdrinkaswell
asthetop-sellingbrandwithintheready-to-drink
beveragemarket.
ACHIEVEMENTS Throughout the years, 100PLUS has been
awardednumerousaccolades,a testimonyto
itssuccessinMalaysia.Mostrecently,100PLUS
waspresentedwithtwo majorawards:Putra
BrandAward 2010(Gold Awardin the Non-
Al co ho li c B ev era ge c at eg ory) a nd B ran d
LaureateAwards2010(ProductBranding-Best
BrandforFood &Beverage- IsotonicDrink).
bytheMinistryof Educationtobe astrategic
partner in its long-termobjective of elevating
footballstandardsinschools.Competitionsthat
havearisen fromthiscollaborationinclude the
EducationMinister’sCupandthe100PLUSSuper
Cupfortheunder-17and under-14categories
respectively. 100PLUS has alsobeen actively
involvedin the100PLUS BadmintonNational
Junior Circuit,100PLUS MalaysianJunior Golf
PRODUCTStudieshaveshownthat
i n o ne h ou r o f sust ai ne d
physical exercise, the body
canloseuptotwolitresofwater
through perspiration,depending on
theindividualandenvironmentalcondi-
tions.Theselossesresultinfatigueand
canaffect bothphysicaland mental
performance.As isotonic solutions
areabsorbedandassimilatedinto
thebodymorereadily,theyare
idealinhelpingtoreplenish
theuidsandelectrolytes
thatthebodylosesdur-
ingphysicalexertion.
1 0 0 P L U S ’
scientifically-tested
isotonicformulation
of carbohydrates,
e l ec t ro l yt e s a n d
waterenablesfaster
and more effective
hy dr ation, t hu s
enhancing a person’s
capabilitytoperformathis
orherpeak.Infact,inarecent
study,100PLUSwasclinicallyproven
torehydrateandre-energisefaster,andprovides
43%moreendurance,thanwateralone.
Initiallylaunchedinasingleavour,100PLUS
introducednewand excitingavourssuchas
LemonLimeandTangyTangerinetocaterto
thediversetastesofits consumers.100PLUS
Aqtiv,aclearandcrispisotonicdrinkwaslater
launchedas afreshalternativethat combines
thebestinbothtasteandperformance.
BeingoneofthepioneersbyusingtheQRcode
(AugmentedReality)forits gameplay,this online
gamefocusesonacharactercollecting100PLUS
bottlesto“gothedistance”.
Leveraging on digital mediums, 100PLUS
alsoenteredthe digitalrealmby capitalisingon
Facebook,YouTubeandTwittertoextendonthe
interactivitytowardsconsumersofallages.Not
forgettingthe sportingcommunity,100PLUS is
activelypresentinallsportingevents,surelyto
appearas theNo.1 hydrationbeverage.With
theseactivities,100PLUSsets ona voyageto
becometheNo.1ready-to-drinkbeverage.
BRAND VALUES
The driving forcebehind 100PLUS’ success
todayisperfectlyencapsulatedin thebrand’s
famoustagline–OutdoYourself.Thislinegoes
beyondtherealmofsports,andtouches,inspires
andenergisesallwhoaspiretogobeyondtheir
limitsandachievegreatness,ontheplayingeld
oroffit.
garneredsignaturesnotjustfrom
Malaysians across al l walks
of l i fe, but even the Yang
di-Pertuan Agong Tuanku
Mizan Zainal Abidin. This
campaignwas brought to
a rousing close byDatin
SeriRosmahMansor,who
p en ne d d ow n t he o ne -
millionthsignature ofsupport
forMalaysia’snationalteam.
100PLUSisalsohelpingtosow
theseedsofbadmintongloryfor
futuregenerations.Intherst in
aseriesofcoachingclinicsheld
nationwiderecently, Datuk Lee
ChongWei, 100PLUS’ brand
ambassador,andhislegendary
coachDato’MisbunSidek,met
up with nearly 100 under-16
schoolchildrentoimpartknowl-
edge,sharetipsandinspirethem
toplaybetterandbecomegreat
championsintheirownright.
The brand’s thought leadership
a nd c ut ti ng -e dg e rep u ta ti on i n t h e
eld of sports hydration were reinforced
asit hostedtheSecondAsianHydrationand
SportsNutritionSeminarin2010.This annual
seminaris now regardedasa key forumfor
sportsindustryprofessionalsin thenutritional
andmedicalsectors.Leadingspecialistsfrom
abroadandat homewerebroughtintoshare
thelatestndingsonsports-relatednutritionand
hydration topics. Knowledgefuels innovation,
and100PLUSdemonstrateditscommitmentto
bothbycreatingthisvaluableplatform.
In 2009, 100PLUS wasconferred the No.1
MalaysianBrandrankingbySuperbrands,and
theGoldAwardintheBrandEquityAwards(Fast
MovingConsumerGoodswithrevenueinexcess
of500millionringgit).IthaswontheReader’s
DigestTrustedBrandAwardforsixconsecutive
years–thePlatinumAwardin 2003andGold
Awardsfrom2004to2008.
100PLUShaswonthe
trust and condence of
allmajor sportsagencies
including the prestigious
National Sports Counci l
o f M al ay si a ( NS C) ,
Badminton AssociationofMalaysia (BAM), Football
Association of Malaysia
(FAM),and Malaysia Golf
Assoc ia ti on (M GA ). A t
eventsorganisedbythese
associations, 100PLUS
haseitherbeentheofcial
isotonicdrinkorendorsed
a s t he r ec om me nd ed
beverage.
100PLUS’effortsinpro-
motingsportsand active
lifestyles haveearned the
brand a special invitation
Open,100PLUSSAM Awards and 100PLUS
FAMFootballAwards,thushelpingtoraisethe
barforsportsforMalaysiansacrossallages.
HISTORY 100PLUS waslaunchedin Malaysiain 1983.
AheadofitstimewithitsSports&ActiveLifestyle
positioningthen,successdid notcomeeasily
forthenewbrand.However,themanagement
ofthe companybehindthe brandbelievedin
thepotentialof theproduct andpersevered.
Thecompanyworkedtirelesslyandcontinued
toinvestresources,timeandefforttobuildthe
brandandtopromote100PLUStothesporting
communitywhowere thenunfamiliarwith themeritsofisotonicbeverages.
Thecompany’sforesight,visionand tenacity
eventuallypaid off.As peoplestartedbecoming
morehealth-conscious,a distinctaccompanying
shift in consumer preference towardshealthier
alternative drinks took place. This and the
increasingadoptionofamoreactivelifestyle,made
consumersstartchoosing100PLUSoverothers.
Beingthepioneerwithrst-moveradvantage
initsmarket,100PLUSgrewsteadilyandrose
tobecomethenation’smostrecognisedisotonic
beverage brand.As of2010,it commandsa
dominant90%oftheisotonicbeveragemarket
inMalaysia.
RECENT DEVELOPMENTS
100PLUScontinuestospearheadandchampion
M al ay sia ’s f av ou rit e sp orts, w h il e d r iv in g
innovationwithintheisotonicdrinkscategory.
Asasponsorof theprestigiousThomas&
UberCup 2010tournamentin Kuala Lumpur,
100PLUScreatedamajoropportunityforfans
toshowtheirsupportandloyaltyforMalaysia’s
badmintonsquad, by launchinga nationwide
OneMillionSignaturescampaign.Thiscampaign
wasa massivehit throughoutthenation,and
PROMOTION
In2011,100PLUSunveiledanewcommunication
toconsumers–KeepMovingwith100PLUS.This
newcommunicationwas tofurther reinforceon
theneedtofuelconsumers’dailyactivelifestyle
with100PLUSastheNo.1 isotonicdrinkthat
notonlyrehydratesbutrefreshesandre-energise
consumers.
Engaging with the younger audiences,
100PLUShas doneon-ground activitiesbased
onitsonlinegamingcontest-InnityChallenge.
OfcialIsotonicSportsDrinkendorsedby:
OfcialIsotonicSportsDrinkof:
www.100PLUS.com.my