About us

CSADV advertising company mission is creating a solid basis for business and supporting a company on its capitalization way.

CSADV ad company was founded in 2002, and has grown from media agency to the full cycle agency.In CSADV company history you can see the way of success, well realized opportunities, good coincidences, high opportunities and accurately planned events.That was a period when a big work was done likewise a big experience was obtained as a reward.

2CSADV

MediaCSADV Media sector key services:

Tracking and Analysis, planning Media campaign Selecting appropriate the most effective media channels : TV, Radio, Press, Internet, Outdoor, Indoor, Transit advertising

PR Media monitoring within the whole Russian Federation Research, analysis, preparing comprehensive recommendations PR support start up campaigns New possibilities and PR activities

Production Preparing full TV production campaigns

Creative preparing creative concept , creative scenario web design full services creating Brand book designing P.O.S. materials- booklets, catalogs, leaflets

BTL an extensive model database with Food &drink sampling stuff, special event staff, runway models allows to create, manage, and securely host any promotion effort from start to finish.

intensive training program educates promotion staff to represent the company as perfect corporate sales ambassadors.

event management: press conferences, exhibitions, special events

03 CSADV > About us

04 CSADV > About us

Promotional actions are an ideal way to attack the consumer attention and get immediate sales results and gain new customers.Possibilities:

Organizing events The point of sale promotion Promo models, events stuffing Preparing and managing press conferences, exhibitions, corporate events

BTL

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Key Phases of ouR woRK

Consumer

Brief

Preparing full report

Creating ad campaign

Gathering information, discussing results

Implementation ad campaign

Preparing ad campaign

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Key eLeMenTs of The esTIMaTe CaLCuLaTIon

Customer

standard mechanics

complicated mechanics

Mechanic and estimate approvement

Presentation to the client

Brief

Project manager

filling in brief form

Total costs calculation

+ offer

standart estimate and proposal

Brainstorming

coordination with the

department of implementing

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BTL dePaRTMenT sTRuCTuRe Key eLeMenTs

Consumer

Project manager

hR

Training manager

Circulation of documents

Preparing reports Project

coordinator/ ”field”

manager

qualities examining of works in regions

promo stuff requestinterim

and exterior report

promo stuff fee

exterior report

report analysis

project documents

training request

regional managers

coordination regional projects

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Regional manager

administrative coordinator

«field» manager

In charge of:

• Brief and documentation

• Logistic

• reports schedules

• Projects schedules

In charge of:

• hire promo stuff

• Trainings

• Qualities examining of works in regions

• Promo stuff fee

• coordination

• Preparing and project managing full period

In charge of ProjecTs sTaTuses:

• analyzing reports

• assisting and coordinating promo stuff at the point of sale or event location to keep the service high quality

ReGIon CoMMunICaTIon

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Type of production – Plasma TVIn 2007 (November- December) advertising agency CSADV organized advertising campaign in 20 regions. Outdoor advertising was used as a main channel, mostly were used firewalls and other big wall formats.

Type of production – watch G-ShockCooperation lasted 1,5 year (2007-2008)For the promotion goals was chosen printed advertising in the offline magazines.Also CSADV was involved in design processes, adaptation of instructions for the product and advertising prints.

Company name: Pioneer

Company name: Casio

10 CSADV > BTL > Possibil it ies

Type of production – all product line Cooperation lasted 7 years (2002-2009)

Advertising agency CSADV realized: all volume of BTL activities; producing souvenirs and corporate production; providing design processes and production of corporate magazines, packs, instructions, POS materials;

realizing of marketing strategy in the Russian market for Bugatti home appliances;

building show-room for Binatone in the Gorbushkin Dvor shopping mall;

realizing of the advertizing campaign: outdoor and press.

Description of BTL activity in the Plehanov Russian Economic University: in the hall of University several professionals in the improvised hair-cut salon made hair-dresses for volunteers with the Binatone appliances.

Company name: BinatoneDescription of the roadshow: CSADV company according to the loyalty increasing program of distribution channels among Moscow, St. Petersburg, Volgograd, Yekaterinburg and Novosibirsk has conducted the contest for Binatone dealers. The top sales dealers have won the prizes and presents. The project program:

magnificent meeting guests presenting gifts drawing the main prize- fabulous journey to the exotic country

POP artists concert catering

11 CSADV > BTL > Другие акции

Type of production – all product line

CSADV provided all volume of activities for the sales promotion in the Russian market:

BTL activities;

producing souvenirs and corporate production, brand book;

providing design processes and production of corporate magazines, packs, instructions, POS materials;

creation of the web-site;

realizing of the advertizing campaign: outdoor and press.

Creative department of CSADV advertizing agency:

Among the clients of our creative department there are such companies as Panasonic (all product line), Moulinex, Rolsen (LCD), Technics (stereo systems).

Company name: hankel

CsadV prepares ad campaigns

via the most effective channels considering the individuality of our customers. That is why our clients get their unique offers that fit perfectly their own style and campaign strategy expectations.

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