Cruise Industry in Canada New England

AAPA Cruise Workshop

April 2013

Agenda

Agenda

Homeports in the Region

• New York (Manhattan & Brooklyn)

• Bayonne, N J

• Boston

• Baltimore

• Halifax

• Montreal

• Quebec City

Agenda Cruise Lines Calling the Region

• AIDA

• Carnival Cruise Line

• Crystal Cruises

• Cunard Line

• Holland America Line

• Norwegian Cruise Line

• Oceania Cruises

• P&O Cruises

• Princess Cruises

• Regent

• Royal Caribbean Cruise Line

• Silversea

• Transocean Tours

Agenda

Canada New England

Source: Cruise Industry News

100000

150000

200000

250000

300000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Number of Passengers

Agenda

Three Year Trend

0

10000

20000

30000

40000

50000

60000

70000

80000

2010 2011 2012 Lines Over 5,000 Passengers

Source: Cruise Industry News

Agenda

Trends

Source: Cruise Industry News

Caribbean / Bahamas

40%

Mediterranean

21%

North/West

Europe

8%

Asia/Pacific

6%

Alaska

5%

South America

4%

West Coast (Mexico)

3%

Australia

3%

Canary Island

3% Bermuda

2%

Canada/New England

1% Indian Ocean/Red Sea

1%

Hawaii

1%

Agenda

Holland America

29%

Carnival

29%

Princess

11%

Rccl

11%

Norwegian Cruise Line

7%

Aida

4%

Cunard

4%

Celebrity

2%

Crystal

2%

Oceania

1%

CNE 2013 Forecast by Line

Agenda

Trends

Region has high satisfaction level

• Holland America reports that Quebec City is the highest performing port

in the world.

• Yahoo! Travel mentioned Saint John in their top 7 “Best Ports of Call ” in

2013

Agenda

Trends – Ports are very Welcoming

Agenda

Trends - Port Investments

Manhattan / Brooklyn Terminals

Agenda

Trends – Port Investments

Agenda

Trends – Port Investments

Ocean Gateway - Portland, Maine

Agenda

Trends - Port Investments

Halifax, NS

Agenda

Trends – Port Investments

Joan Harris Pavillion - Sydney, Nova Scotia

Agenda

Trends - Port Investment

Gaspésie, Quebec Brand new intermodal facility, cruise terminal and train station.

Agenda

Trends - Port Investment

Agenda Trends – Port Investments

2002 Port Saint John

Agenda Trends – Port Investments

2012 Port Saint John after 40+ Million Investment

Agenda

Trends – Port Investments

Shore Power Halifax & New York – confirmed

Saint John – finalizing details

Agenda Challenges

Still need more work on destination awareness. All too

frequent lack of understanding of what the region has to

offer ..

Agenda Challenges -

Concentration of Cruises in the Fall

Agenda Challenges Concentration of Cruises in the Fall

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

Summer

Sept / Oct

2012 Atlantic Canada

Agenda Challenges

Understanding of Region

We have beaches too ..

We have beaches too !

Agenda Challenges

Destination Awareness

St. Lawrence Cruise Association

Atlantic Canada Cruise Association

Massport

and many others are working on projects

with cruise lines and to consumers directly.

Ports are working individually as well..

Example:

Agenda Destination Awareness & Demand

Agenda

NORTH AMERICAN ECA

Challenges - ECA

Thank-you for your time!