2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association...
Transcript of 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association...
![Page 1: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/1.jpg)
2019CRUISE
TRENDS & INDUSTRY OUTLOOK
![Page 2: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/2.jpg)
Cruise Lines International Association (CLIA), the world’s largest
cruise industry trade association, has released the 2019 Cruise
Trends and State of the Cruise Industry Outlook. The report
offers a look at the trends impacting cruise travel in the coming
year and beyond as well as the overall global economic impact.
Cruise Lines International Association (CLIA) is the unified
global organization helping members succeed by advocating,
educating and promoting for the common interests of the cruise
community.
2
![Page 3: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/3.jpg)
15,000 Travel
AgenciesIncludes the largest
agencies, hosts, franchises
and consortia
25,000 Travel
Agent Members
Worldwide
CLIA MEMBER COMMUNITY
3
50+ Cruise LinesOcean, river and specialty
cruise lines, representing more
than 95 percent of global
cruise capacity
340+ Executive
PartnersKey suppliers and cruise line
partners, including ports &
destinations and ship development,
suppliers and business services
![Page 4: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/4.jpg)
GLOBAL VOICE
7 Regions Around the World
Australasia / Brazil / Europe / North America / Asia / Canada / UK & Ireland
4
![Page 5: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/5.jpg)
TREND OUTLOOK
![Page 6: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/6.jpg)
66
1 INSTAGRAMMABLE
CRUISE TRAVEL
Instagram photos are
driving interest in travel
around the world. With
onboard connectivity,
cruise passengers are
filling Instagram feeds
with diverse travel
experiences both
onboard and on land
from several cruise
destinations.
![Page 7: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/7.jpg)
7
2
77
TOTAL RESTORATION
Stressed out from fast-paced lives, travelers are seeking ways to check
out from daily responsibilities and rejuvenate more than ever before.
Cruise lines are responding by offering total wellness in the form of
restorative spa experiences, onboard oxygen bars, healthy menu
choices for a wide variety of diets, and the latest in fitness innovations.
![Page 8: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/8.jpg)
8
3
Experiential travel has evolved into achievement travel as
vacationers are looking for experiences beyond sightseeing. Bucket
lists have become goal-oriented and cruise lines are meeting these
demands. Passengers can conquer Machu Picchu or complete
culinary workshops hosted by Le Cordon Bleu chefs.
ACHIEVEMENT
OVER EXPERIENCES
![Page 9: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/9.jpg)
9
Travelers use tech in daily lives and are expecting smart tech when
vacationing as well. Cruise lines have adopted technology for cruise
travelers—including keychains, necklaces, bracelets, apps and
more—in order to provide a highly personalized travel experience
while on and off the ship.
4 ON-BOARD SMART TECH
![Page 10: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/10.jpg)
10
Travelers want to see the world in a conscious, mindful way. The cruise
industry is more conscientious than ever, working to local destinations
to local cultures, landmarks and minimize environmental footprints.
5 CONSCIOUS TRAVEL
![Page 11: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/11.jpg)
11
ACCESS IS THE NEW LUXURY
Travelers are setting sights on destinations that were
previously out of reach – some only accessible now by
cruise ship – from the Galapagos Islands to Antarctica.
6
![Page 12: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/12.jpg)
12
Generation Z is set to become the largest consumer generation by the year
2020—outpacing even Millennials. This generation like the one before, prefers
experiences over material items and is seeking out travel. The appeal of
multiple destinations and unique experiences, such as music festivals at sea, is
attracting this new category of cruisers.
12
7 GEN Z AT SEA
![Page 13: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/13.jpg)
OFF PEAK ADVENTURESThe off-peak season is rising in popularity whether
travelers want to escape the cold in a tropical locale
or embrace the chill in a new destination. Cruising
offers some once in a lifetime experiences during
colder months including excursions to see the
Northern Lights, visiting a penguin colony and
touring European Christmas markets.
13
8
![Page 14: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/14.jpg)
1414
WORKING NOMADS
Combining work with leisure time is on the rise. Straying far from the
notion of device-free travel, many modern travelers or “digital nomads”
are opting for trips where they can work remotely which cuts down on
time off and lost wages. With WiFi, desks and work-friendly cafes,
travelers can keep up with work while enjoying a cruise vacation.
9
![Page 15: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/15.jpg)
15
FEMALE-CENTERED CRUISINGWith the number of female travelers growing, many tourism and
travel companies are creating female-centered itineraries based on
interests and connecting women with other women. Female-
centered cruises can create a female empowerment community at
sea while allowing travelers to experience the world around them, as
well as famous feminist landmarks.
15
10
![Page 16: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/16.jpg)
1616
With more Google searches for “solo travel”
and “traveling alone” than ever before, solo
traveling is rising in popularity. Cruising
allows for solo travel without the worry of
arranging a ton of details while visiting even
the most far-reaching destinations and
connecting with other travelers, forming
community bonds and once-in-a-lifetime
experiences.
GOING SOLO11
![Page 17: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/17.jpg)
2019CRUISE
INDUSTRY OUTLOOK
![Page 18: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/18.jpg)
2019 PASSENGER CAPACITY SNAPSHOT2019 = 30 Million Passengers Expected to Cruise
18
p = projection
17.819.1
20.5 20.9 21.322.34 23.06
25.226.7
28.230
0
5
10
15
20
25
30
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018p 2019p
CLIA Global Ocean Cruise Passengers (In Millions)
![Page 19: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/19.jpg)
MORE SHIPS
19
18New CLIA-Member
Ocean Ships Scheduled
to Debut in 2019272CLIA-Member Cruise
Ships Projection in
Operation in 2019
![Page 20: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/20.jpg)
NEW SHIPS DEBUTING IN 2019CLIA Ocean Member Cruise Lines Represented
20
CRUISE LINE SHIP NAME
Aurora Expeditions Greg Mortimer
Carnival Cruise Line Carnival Panorama
Celebrity Cruises Celebrity Flora
Costa Cruises Venenzia | Smeralda
Coral Expeditions
Hapag-Lloyd
Coral Adventurer
Hanseatic Nature | Hanseatic Inspiration
MSC Cruises MSC Grandiosa | MSC Bellissima
Norwegian Cruise Line Norwegian Encore
PONANT Yacht Cruises and Expeditions Le Dumont-d’Urville | Le Bougainville
Princess Cruises Sky Princess
Royal Caribbean International Spectrum of the Seas
Scenic Luxury Cruises and Tours Scenic Eclipse
Saga Cruises Spirit of Discovery
TUI Cruises Mein Schiff 2
![Page 21: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/21.jpg)
DEPLOYMENT
4.7%
4.3%
4.8%
34.4%
4.9%
11.1%
17.3%
2.3%
16.2%
Alaska
Asia w/o China
Australia/NZ/Pacific
Caribbean
China
Europe w/o Med
Mediterranean
South America
All Other
21
Percent of Share
![Page 22: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/22.jpg)
TRANSLATING TO BOOKINGS
More Than Eight Out of Ten CLIA-Certified Travel Agents Stated They are Expecting
an Increase in Sales in 2019 Over Last Year
22
![Page 23: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/23.jpg)
ECONOMICIMPACT
![Page 24: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/24.jpg)
2017 GLOBAL ECONOMIC IMPACT
PASSENGERS
26.7Million
1,108,676Jobs
$45.6Billion
$134 Billion
WAGES + SALARIES
TOTAL OUTPUT WORLDWIDE
FT EQUIVALENT
EMPLOYEES
24
![Page 25: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/25.jpg)
WHERE ARE PASSENGERS
COMING FROM?
11.9
2.4
2.19
1.93
1.34
0.92
0.77
0.51
0.5
0.45
United States
China
Germany
United Kingdom
Australia
Canada
Italy
Spain
France
Brazil
Passengers in Millions
25
![Page 26: 2019 CRUISE TRENDS & INDUSTRY OUTLOOK - cruising.org · Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2019](https://reader031.fdocuments.in/reader031/viewer/2022020216/5c54cf3693f3c363a56df20c/html5/thumbnails/26.jpg)
THANK YOU
For more information, please visit
cruising.org/research or contact:
Sarah Kennedy
(703) 628-7389
26