C R S T – T H E T R A N S P O R T A T I O N S O L U T I O N

BRAND STANDARDS

MARCH 2019

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THE BRAND EXPER IENCE

What is the “brand experience?” It’s more than you may think.

Any time a person interacts with CRST or its Operating

Companies, in any way—from receiving a business card, to

reading a brochure, to speaking to us on the phone—they

experience the CRST brand. They come away with a gut

feeling about who we are and what it is like to work with us.

That experience can appear focused and professional, or

scattered and confusing.

That’s why we have put together this brand style guide—to

help all of us who represent CRST present a clear, consistent

brand for our company. By using these guidelines, you’ll help

protect the integrity of our brand, make a clear distinction with

our competition and help us communicate that our services are

among the best available.

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THE CRST INTERNATIONAL LOGO

Our logo is one of the most important tools we have to visually

convey our brand name and identity. It should be used in all

communications we produce. Our logo is our “public face” and

must be used in a consistent way. Please use the standards

that follow when using it.

MIN IMUM S I ZE

When sizing our logo in printed materials, a general rule is to

be sure it isn’t so small that it looks too weak or so large that it

is too dominant, stealing visual power from the text or photos.

The minimum size of 1.5 inches is the smallest the logo

should be reproduced.

Minimum size 1.5 inches

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CORRECT CRST INTERNATIONAL LOGO USAGE

When printing in color, the four-color or two-color version shown below should be used. When printing in one-color, the gray-scale

(black and white) version is preferred. The logo should never be stretched or distorted in anyway, should not be screened back

and colors are not to be changed.

The logo is available in a number of file formats. For commercial printing, silk screened T-shirts and signage, a vector-based file

is usually preferred. Choose the Illustrator .eps or .ai formats for this purpose. Logos in .jpeg format are preferred for PowerPoint

and Word documents. The logo has also been converted to formats for Web applications including .gif, .png and optimized .jpeg.

Primary Logo 4-color process versionInks: cyan, magenta, yellow, black

If greater contrast is desired or in one color applications, use the white logo.

2-color version:Inks: Pantone 872 (gold) and Pantone black

1-color version:Ink: black

1-color version:Ink: Pantone 872 (gold)

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OPERAT ING COMPANY LOGOS

All legacy operating company logos are 1-color. Pantone 872 (gold) or solid black. If printing 4 color process the gold can be

converted to a CMYK build .

Expedited

Logistics

Dedicated Services

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Pegasus Transportation Inc.

The BESL Transfer Co.

Gardner Trucking, Inc.

Malone Malone Alternate Logo

Malone (Powered by CRST) is an acceptable alternate logo for CRST Malone, and has been approved for use on public facing materials.

NON - LEGACY OPERAT ING COMPANY LOGOS

The non-legacy operating companies below are owned by CRST, but maintain their distinct brand while being designated as

“A CRST International Company”. Each company’s logo must include this identifier wherever it is used.

Flatbed Logo

The Flatbed logo is an acceptable alternate logo for CRST Malone, and BESL. It has been approved for use on public facing materials.

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CLEAR SPACE

To ensure that the logo is not compromised, an area of clear

space has been established. No other text or logo is to appear

within this area. The minimum area of clear space around the

logo is equal to one half the height of the “S” as shown below.

This formula is to be applied to all legacy operating companies

as well.

X

X

X

X

XX

XX

X = 1/2 the height of the S

X

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INCORRECT LOGO USAGE

The logo should not be screened back.

Logo colors must not be changed from the colors shown in

this guide.

The logo must never be stretched or distorted in any way.

Do not use backgrounds other than solid white or solid black

whenever possible. Other colors, patterns or images can

greatly reduce legibility.

The position of type in relation to the logo must not be altered.

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NON - LEGACY OPERAT ING COMPANY LOGO GU IDEL INES

The non-legacy operating companies below are owned by CRST, but maintain their distinct brand while being designated as

“A CRST International Company”. Each company’s logo must include this identifier wherever it is used.

Below are color formulas, minimum clear space guidelines and minimum sizes for the logos of each company.

Pegasus Transportation Inc.

The BESL Transfer Co.

Gardner Trucking, Inc.

Pantone 361CCMYK: 77 0 100 0RGB: 67 178 42HTML: 43b02a

Pantone 287CCMYK: 100 75 2 18RGB: 0 48 135HTML: 003087

Pantone 485CCMYK: 0 95 100 0RGB: 218 41 28HTML: da291c

X

X

X

XX

XX

XX

Minimum clear space around logo is equal to the height of the “P” in Pegasus

Minimum size is 1-1/2” wide

Minimum clear space around logo is equal to one half the height of the “E” in Malone

Minimum size is 1” wide

Minimum clear space around the logo is equal to the height of the graphic below BESL

Minimum size is 1” wide

Minimum clear space around the logo is equal to twice the height of the blue banner

Minimum size is 1-1/8” wide

XX XX

Malone Alternate Logo

Malone (Powered by CRST) is an acceptable alternate logo for CRST Malone, and has been approved for use on public facing materials.

XX

X

X X

X X

X

X

X

X X

BLACK TYPE

BLACK TYPE

BLACK Tagline

BLACK “G” and Tagline

Pantone 872CMYK: 31 35 62 4RGB: 175 152 110HTML: af986e

Pantone 872CMYK: 31 35 62 4RGB: 175 152 110HTML: af986e

Solid BlackCMYK: 0 0 0 100RGB: 0 0 0HTML: 000000

Solid BlackCMYK: 0 0 0 100RGB: 0 0 0HTML: 000000

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CORPORATE FONTS

Typography can be used to promote visual consistency and a family appearance among communication materials. Helvetica is

considered the primary corporate font approved for use in design applications. Eurostile can also be used for headlines and

call-outs when appropriate. Using the approved fonts will bring a more uniform approach to type as a brand element.

Helvetica provides optimum readability as well as a professional and contemporary character that compliments the CRST brand.

Helvetica

LightLight ItalicMediumMedium ItalicBoldBold ItalicBlackBlack ItalicLight CondensedRegular CondensedMedium CondensedCondensed ItalicBold CondensedBold Condensed ItalicBlack CondensedBlack Condensed Italic

EUROSTILEBOLD CONDENSED

DEMI

BOLD

BOLD EXTENDED

Approved body copy fonts

Helvetica Light

For nearly 60 years, CRST International’s family of companies

has exceeded customer expectations by providing quality

transportation and logistics services.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Helvetica Medium

For nearly 60 years, CRST International’s family of companies

has exceeded customer expectations by providing quality

transportation and logistics services.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Approved headline style

When Eurostile is used in a headline it is preferred when styled

as follows:

- All Caps

- Tracking extended to at least 75

When Eurostile isn’t available, Helvetica Bold may be used.

See the Eurostile example below:

DRIVEN FOR YOU.

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CORPORATE FONTS (CONT.)

ArialRegularItalicBoldBold Italic

MyriadRegularItalicBoldBold Italic

When Helvetica is not available to your system or when using non-design applications (PowerPoint, etc.) where Helvetica is not

available, Arial or Myriad may be used as a substitute.

COLORS

It is essential that our colors be used consistently in all communications. Shown here are the approved colors for use in CRST

materials and on the Web. The logo is created in four process colors as well as in Pantone 872 and solid black. Pantone 872 is

used when four-color printing is cost prohibitive or when silk screen printing is used as when making T-shirts and signs.

NOTE: Printed colors will be affected by the paper stock on which they are printed. When printed on a coated (dull or glossy)

enamel paper, colors will appear cleaner and generally brighter than when printed on an uncoated paper. Pantone colors that are

converted to four-color process will also shift slightly, because they are built from four separate colors.

Primary Corporate Colors

Pantone 872 Solid Black

HEX: af986e HEX: 000000

C

31

M

35

Y

62

K

4

C

0

M

0

Y

0

K

100

R

175

G

152

B

110

R

0

G

0

B

0