CROWDFUNDING IN VIDEO GAMES

ARIF YASSINE

Structure• Crowdfunding introduction

– Definition– Catergories– Pro & cons– Company

• Crowdfunding & video game developement– History– Expansion– 2012: year of video games– Specific platform

• A Strategic approach to crowdfunding• Local constraint • Reference

Definition

Crowdfunding is asking a crowd of people to donate a defined amount of money for a specific cause or project in exchange for various rewards.

Crowdfunding categories• Equity-based crowdfunding is asking a crowd to donate to

your business or project in exchange for equity.

• Donation-based crowdfunding is asking a crowd to donate to your project in exchange for tangible, non-monetary rewards such as an e-card, t-shirt, pre-released CD, or the finished product.

• Debt-based crowdfunding is asking a crowd to donate to your business or business project in exchange for financial return and/or interest at a future date.

Crowdfunding company

Pros & Cons• Pros

– 100% Creative Control– Eliminates (Some) Risk– Accessible Audience– Public Facing Creator– Allows Flexible Process

• Cons- Idea Thievery - Self-Promotions (no shyness)- Many Hats- Successful Campaign, now

What!*By Julie coniglio & Cindy Au

CROWDFUNDING &VIDEO GAMES DEVELOPEMENT

Earlier 2012

Gained over 7000 $

Gained over 100 000 $

Venus PetrolSocks, Incs

Expansion

Goal = 400 000 $Total = 3 000 000 $

• Developers: Double find production

• Genre: Adventure game• Plateforme: Windows,

linux, Mac OS X, IOS, Android

• Engine: Moai (Open source game engine)

• Release: Q2 2013

Expansion

Goal = 900 000 $Total= 2,933,252 $

• Developers: Inxile entertainement, Obscidian Entertainement

• Publisher: Inxile entertainement

• Genre: Role play video game• Engine: Unity• Plateforme: Windows, linux,

Mac OS X• Release: October 13

(Estimated)

Expansion

Goal = 950 000 $Total = 8,596,475 $

• Developers: Boxer8• Type: Video game console• Operating sys: Android 4.0,

Ice cream sandwish• Sys on ship: Nvidia Tegra 3• CPU: Quad-core Arm cortex A9• Memory: 1 go ram• Graphic: Nvidia ULP Geforce

GPU• Price: 99$

• Kit developement include• Support Onlive

2012: The year of games

2012: The year of games

1. Games — $50 million2. Film — $42 million3. Design — $40 million4. Music — $25 million5. Technology — $16 million

Unhappy Gamers

Unhappy Game developers+

Games give players the power to take control anddecide what happens. Kickstarter gives backers thepower to take control and decide what happens…

Kickstarter

2012: The year of games

Specific Plateform

A STRATEGIC APPROACH TO CROWDFUNDING BY JULIE CONIGLIO & CINDY AU

3 majors question to ask

• How much do we need to make our game?

• Who is going to fund it ?• How do we reach this people ?

Compaign goal

• Be bold • Re-evaluate• Re-structure

Will your goal seem reasonable for your audience ?

Most successful Kickstarter campaigns ask for lessthan $5G. What if you need more than that?

And ask for $6G

Compaign Goal

• Base Cost+5% rewards+5% for Kickstarter+5% for Amazon

• Gets estimates and quotes• Secure your team• Rack your brain in hidden

cost

Contributors

• Family, freinds, co-workers• Your community• Industry contacts• Peeps who want your game to

exist

• Their communities

Reach out

• Digital outreach• Be personal• Real-world outreach• Make swag

Find creative ways to break trough the digital noise?

Gives reward

23,75 $

Showtime • Poeple aren’t just giving money to

your project, they are giving money to you

• Be honest, sincere + charming• Get straight to the point• Establish your credibility • Keep it < 5 mins,

Local constraint

• Extrait de la Loi de 1971, relative aux appels à la générosité publique :« Toute annonce ou diffusion d'un appel à la générosité publique, en particulier par voie de presse, d'affiches, de tracts, de bulletins de souscription, même distribués à domicile ou par tout autre moyen d'information, ne peut être faite que si l'appel a été autorisé et que si l'annonce mentionne le numéro de l'autorisation prévue au premier alinéa ci-dessus »

Question

• While local creators claim for a lack funding or less freedom in their projects due to business constraints etc. Is Crowdfunding an alternative way to finance video games development in Morocco?

Let’s discuss

Reference• http://dailycrowdsource.com/crowdsourcing-basics/what-is-crowdfu

nding• http://fr.vox.ulule.com/-trois-cercles-financement-communautaire-c

rowdfunding-717/• http://www.gdcvault.com/play/1015869/A-Strategic-Approach-to• http://www.economist.com/node/21562213• http://en.wikipedia.org/wiki/Crowd_funding_in_video_games• http://www.forbes.com/sites/erikkain/2012/10/18/fully-funded-kicks

tarter-game-goes-belly-up-haunts-the-manse-macabre-is-out-of-money-as-programmers-call-it-quits/

• http://ynim.posterous.com/crowdfunding-potentiel-et-le-cas-marocain

Contact

Mail: Arif.Yassine@gmail.com

Chokran