#CROWDSOURCESM4
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14-Sep-2014 -
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Transcript of #CROWDSOURCESM4
by Beth Lussenhop (@bethlussenhop) and Madison Wright (@mb_wright)
#CrowdsourceSM4Listen to the crowd
This is crowdsourcing in its most basic form!
#CrowdsourceSM4
#CrowdsourceSM4
#CrowdsourceSM4
This is crowdsourcing in its most basic form!
#CrowdsourceSM4
crowd·sourc·ing
#CrowdsourceSM4
Deanna stephens
• New Media Associate at the US Federal Communications Commission (@FCC)
• “Online public engagement tool”
#CrowdsourceSM4
• External Communications Manager at McDonald’s
• “Leveraging social interactions to a company’s advantage”
• “Benefiting from what other people share”
• @Lainey_McD
#CrowdsourceSM4
Lainey garcia
Origin of Crowdsourcing
•
#CrowdsourceSM4
Crowdsourcing daily
• Malaysia Airlines Flight 370• Tomnod users are provided with a randomly chosen map from the
search area and are told to drop a pin if they see signs of airplane wreckage, life rafts, oil slicks or anything that looks “suspicious”.
#CrowdsourceSM4
Crowdsourcing daily
• Play to Cure: Genes in Space• World’s first mobile game that uses the collective force of
players to analyze real genetic data and help beat cancer
#CrowdsourceSM4
Collective intelligence
• Groups contain more knowledge than individuals
• FCC Speed Test• Crowdsourcing comes
full circle• Not representative
#CrowdsourceSM4
Crowd creation
• Crowd possesses creative energy
• McDonald’s + Tongal• Make menu launches
relevant• Leverage videos to tell
brand trust stories• More inclined to listen
to your friends#CrowdsourceSM4
lego
• Lego utilizes Cuusoo which is a website which allows users to submit ideas for Lego products to be turned into potential sets available commercially
#CrowdsourceSM4
#CrowdsourceSM4
Dorito’s
• Crash the Super Bowl• Crowdsourced commercials from
YouTube viewers• Annual competition
• 2014 WINNER! Time Machine ad• $1 Million winner• Only cost $200 to make
#CrowdsourceSM4
CROWD VOTING
• Uses the crowds judgement to utilize vast quantities of info
• American Idol• Dancing With the
Stars• So You Think You
Can Dance#CrowdsourceSM4
CROWD funding
• Allowing large groups of people to replace banks as a source of funds• Kickstartr• Crowd Tilt
#CrowdsourceSM4
1st project to have the blessing of a major motion studio
Nearly Tripled the Asking price of $2 Million
Crowdsourcing 411
• Pick the right model
• Pick the right crowd
• Offer the right incentive
• Crowdsourcing isn’t a replacement for paid employees
• An enthusiastic crowd requires direction
#CrowdsourceSM4
411 continued
• Keep it simple and break it down
• Remember Sturgeon’s Law
• Remember the 10%
• The community is always right
• Ask not what the crowd can do for you but what you can do for the crowd
#CrowdsourceSM4
Legal Concerns
• Government• PII: Personally Identifiable Information
• PPA: Paperwork Production Act
• Brands• Internal Legal Teams
• Crowdfunding #CrowdsourceSM4
future
• Keep expanding• Second nature to
any organization (government/nonprofit/company)• Become expectation
of every company
Questions?
#CrowdsourceSM4
Thank you!