Crowdfunding

Founder of Green Crowding. Board of the European Crowdfunding Network.

Previous life. Sales Trader at GDF SUEZ. Economic Consultant. Stage European Commission.

Sissy Müller

Solar, wind, energy-efficiency projects. Up-front investment. Predictable return. Private Individuals.

Low interest rate in banks. Lack of direct investment in the real economy.

Status quo

Crowd investor. • Access and compare projects • Online payments from Eur 10 • Online contract signature

Project developer. • One transfer from all crowd investors • One repayment and interest payment • Positive press and marketing

Our Process

Crowdfunding

Give away

Buy

Become a shareholder

Earn money

Crowdfunding

Donation

Pre-sales

Equity

Debt

Examples

Examples

Examples

Crowdfunding

Donate • Local, personal or

emotional connection • Arts, Social, Environment • Eur 5-20

Pre-sales • New and exciting • Video games, Music records • Eur 10-50

Equity • Business viability, Return • Family and friends • Eur 1000-10 000

Debt • Risk, Return • Local and wider • Eur 2000-30 000

61%

76% 80%

89%

0,53 0,854

1,5

2,7

5,1

0

1

2

3

4

5

6

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

2009 2010 2011 2012 2013

CAGR Crowdfunding

Transactions via crowdfunding platforms in USD Billion, 2009-2013

Source: http://www.crowdsourcing.org/editorial/2013cf-crowdfunding-outlook-report/26448 http://www.crowdfunding.nl/wp-content/uploads/2012/05/92834651-Massolution-abridged-Crowd-Funding-Industry-Report1.pdf

Flow

Number of platforms

Source: CROWDFUNDING INDUSTRY REPORT, Market Trends, Composition and Crowdfunding Platforms, Mai 2012, Crowdsourcing.org, http://www.scribd.com/fullscreen/93646415?access_key=key-1f7fxycvu7zxiw9azg72

44%

4%

37%

14%

Lending Equity Donation Reward

14%

15%

28%

43%

Flow of transactions

By Type

Sissy Müller Founder and CEO Green Crowding sissy.mueller@greencrowding.com @GCrowding Skype SissyMueller www.greencrowding.com www.europecrowdfunding.org