M Gronowski GDF Project

7/31/2019 M Gronowski GDF Project

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GraphicDesign

Fundamentals

Graphic Design FundamentalsProject PDFTerm 1FdA Design for

GraphicCommunication

Year 12011-2013

Mihal A Gronowski2011

GRONOWSKI


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Client: local sector: Spa London

Target audience: experiencersMessage/intention: introduce the audience to the advantages of attending the hamam (turkish bath) on regular basis

Hello

page wo

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Organisation

Briefinit

Taking every design project (or anyother project) it is important tokeep organised and hit deadlines.This graph presents the basic plan Ihave used for this project.

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page Tree


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The chosen client sector isHealth and Wellbeing. Myfinal choice was the Localclient - Spa London, locatedin Bethnal Green. During theresearch I had a look aroundthe place and got invited tobe a customer to experiencethe offered services.

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page Four

Chosenclient

The research into spas and otherHealth & Wellbeing sector companieswas so incredibly ugly and dull thatI decided not to include it.

An important note though is thatthe most common colour in wholesector designs is (light) blue !


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page Five


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page Six

Personaaimed

designs

Inoticed that the typeexamples of designsaimed specificallyat my persona havecommon factors; theygive the look of beingsettled and most ofthem are rather quitestrict- not too curvy.

Common factors?


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Ilooked at the similarcolouristic used in

design focused atmy audience. Thesedesigns use a widerange of colours andshadings, from white toblack. Mostly, they arequite heavy and block;simple gradients.

More extended type developmenton page thirteen.

page Seven

Personastyle

black

white

nice example
http://www.carldetorres.com/http://www.carldetorres.com/


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page Eight

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Similar companiesaimed at my persona

I have not found the exactly thesame company aimed directly atmy persona but I got few examplesof similar designs - jacuzzi guideflyer and couple of gyms andswimming pools (which were notvery interesting nor inspiring indesign way).


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steam/smokewaterbathTurkishSpa Londonsweathamam - what does it mean? that

aint in English...?towelshot (cold)bathroom tileschill, relax

page Nine

IdeasBang !

Dominant ideas

Key words

Reverse ideas


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It is kind of a sacrifice- the beauty/artdevelops in pain - inorder to get fresh,healthy and beautifulyou need to get sweaty

and smelly.

The word Turkish bath wouldmake my audiance think of kebabor some kind of cultural festivalaimed mainly to Turkish diaspora,this means that the title TurkishBath (considering that I will not usea strapline instead) should bring theattention in specific way, writtenwith some awsome typeface !

Should fact of hamam being aTurkish bath be a selling point?

or different culture may not beattractive for experiencers...?

advertisementbookletbrochurecollagedisplayeventflyerillustration (used anywhere)interiorinvitationletterhead/stationerylogo/branding

magazine (article)mapnewspaperpostcardpostersafety guideshort moviestyle guidewebsite

page en

Conceptchallenge

go page Six

go page Tirteen

Possible formats

Sweat?


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in some countries (Morocco) if youwant to clean yourself you can go topublic bath; you have quite a lot ofthem around, how cool would thatbe if in London you could do that- you walk down the street, feeldirty, so get into bath right away !

hamam should be more popular,even as a social place, where you gowith your friends on lunch break/instead of pub at the everning/etc...

this weekend instead of going partyagain why not refresh yourself inhamam way, my friend ?

Rolling stone

page Eleven

Three wishes


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Morethinking

this is a leaflet/flyer aboutadvantages of attending hamamregularly. The design of it is hurtingmy eyes but the information will beuseful for me to make my own flyer/poster.I have found this example on theLondon based Pasha Hamam websitehere

page welve

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I heard that statistically an averagewoman will not remember morethan 5 reasons/arguments (on anysubject), so I am happy that mychosen persona is a male :)

Smoke from cigarette is not healthybut steam from water is very healthy- they both so Turkish :)
http://hamam.pashagroup.org/index.phphttp://hamam.pashagroup.org/index.php


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page Tirteen

13

go page Six


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page Fourteen

Development

Typeface made from scratch

I used different brushes to get moreexpressive effects.Some of these look too Japanese,which is not my aim.

They also look a bitlike cholo graffiti,which is not a badthing really.

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http://www.google.co.uk/search?client=safari&rls=en&q=cholo+graffiti&oe=UTF-8&redir_esc=&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=9PbdTrOpLMSEhQfCpLD1CQ&biw=1097&bih=590&sei=9vbdToXaDIvesga_sOnoCAhttp://www.google.co.uk/search?client=safari&rls=en&q=cholo+graffiti&oe=UTF-8&redir_esc=&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=9PbdTrOpLMSEhQfCpLD1CQ&biw=1097&bih=590&sei=9vbdToXaDIvesga_sOnoCA


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page Fifeen

The flyer/leaflet/brochure aboutthe advantages of attending hamamonce a week; Why Turkish Bathonce a week?.

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3Concepts

1Idea

3Idea

2IdeaThe tiles in London Tube look likeintside of the bathroom.

You come into corridor full ofsteam (there are special machinesproducing steam standingsomewhere in the corner) and youthink what the hell...? and then

you notice a postersaying TurkishBath and you think oh, yeah, I getit... thats cool :) .

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page Sixteen

Now, this is morewhat my clientneeds to see. Fewfinal developmentsneeded.

Why Turkish Bath once a week?



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Chosenidea

develompent

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Finalconcept

development

page Seventeen

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Why Turkish Bath once a week? Why Turkish Bath once a week?




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This is the final conceptoutcome for my GraphicDesign Fundamentals project

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page Eighteen

Finito !Why Turkish Bath once a week?

spa LONDON

York Hall Leisure Centre

Old Ford Road

Bethnal Green

London E2 9PJ

Tel: 020 8709 5845

Email: [email protected]

What the hell is Hamam?


Hamam /Turkish Bath

another words

a steam bath/sauna

it is not only for Turkish people

M Gronowski GDF Project

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