PARADIGM SHIFT

IN FASHION

HASMIK MATEVOSYAN

THIS BOOK IS MEANT TO

HELP BRANDS DESIGN DESIRABLE CLOTHESOF GREAT QUALITYIN AN ETHICAL WAY...

AND MAKE THEM AFFORDABLEFOR EVERYONE

WHAT WILL THIS BOOK OFFER YOU?

1

A SYSTEM FOR DESIGNING DESIRABLE CLOTHES

FIVE STEP PROCESS FOR CO-DESIGNING WITH THE WEARER

TOOLS FOR EACH STEP

EXPLANATION BASED ON A CASE STUDY

STEPS FOR CO-DESIGNING

EXPLOREVISUALIZE

CREATEREFLECT

ASK

2

A NEW BUSINESS MODEL

FIVE PRICES FOR THE SAME GARMENT

PRICE DEPENDS ON HOW LONG CLOTHING WILL BE WORN FOR

EXPLANATION BASED ON A CASE STUDY

PRICES BASED ON USE

BUY NEWBORROW NEW

BUY WORNBORROW WORN

SUBSCRIPTION

3

PRACTICAL INFORMATION

INSURANCES

TAXES

LOGISTICS

BENE

FITS?

FAIR WAGES ARE THE MAIN FACTOR IN EACH STEP OF THE FASHION PRODUCTION CHAIN

INCOME IS NOT BASED ON LOW COSTS, BUT RATHER ON

RETURNING CUSTOMERS AND

INNUMEROUS TIMES THAT CLOTHES WILL BE WORN

CLOTHES ARE OF GREAT QUALITY AND

AFFORDABLE TO EVERYONE

CLOTHES ARE DESIGNED

BASED ON THE NEEDS AND PRODUCED WITH GREAT

QUALITY TO BE BORROWED AND SOLD MULTIPLE TIMES

LESS RESOURCES WASTED AND NO

OVERPRODUCTION

MORE CLOTHES WILL BE

BORROWED THAN BOUGHT.

RECOURCES WILL BE SAVED WHICH BEFORE WERE BEING USED FOR THE CREATION OF

UNDESIRED CLOTHES

PRODUCTIVE DIALOGUE BETWEEN FASHION

CREATORS AND FASHION WEARERS

EACH COLLECTION GETS

BETTER AND MORE FAVORED. THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS IS

BASED ON TRANSPARANCY AND TRUST

HELP TO MAKE THIS BOOK HAPPEN

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