Crowdfund Conference in Italy
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Mary Juetten, Founder & CEO Feb 6, 2014 Impact Hub Trieste, Italy EQUITY V. REWARDS BASED: UPDATE US RULE MAKING
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Transcript of Crowdfund Conference in Italy
"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Mary Juetten, Founder & CEOFeb 6, 2014Impact Hub Trieste, ItalyEQUITY V. REWARDS BASED: UPDATE US RULE MAKING
L Crowdfunding Overview
REWARDS BASED:Indiegogo, Kickstarter, Rocket Hub
EQUITY BASED:Federal not yet legal; some intrastate Georgia, Michigan
OTHER:Angel List, Lending Club, Prosper, MicroVentures
Equity/Debt Status
Equity/Security is not yet Legal (Title III)
Rule comment period ended Feb 3rd, 2014
Intrastate live in several states
RULES: 585 PAGES
295 Questions
10 Requirements JOBS Act
1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description & BUSINESS PLAN4. Prior years Tax Returns 5. Financial Statements6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)
Rules – FORM C Disclosure
1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description ONLY4. Prior years Tax Returns 5. Financial Statements ONGOING & ANNUAL
REPORTS6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)
GAAP Financial Statements
< $100K – CEO$100K to < $500K Review$500K = AUDIT by non-PCAOB but licensed
Certified Professional Accountant (CPA) Firm
Not the same CPA as preparations!
EQUITY is not Easy
Tough requirements include:
Business Plans
Financial Statements
Use of Proceeds
Valuation
Devil in the Details
$XM Valuation/ $X per share price/ Total $XK
Spend: MAKE SELL OPERATE
$XK Now $XK $YK $ZK$XK Next $XK $YK $ZK$XK Then $XK $YK $ZK
$
Valuation Issues
Recent Venture Beat article:
- Employee Stock Options- Key Performance Indicators (KPIs)
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
CROWDFUNDING APPROACH
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
CROWDFUNDING APPROACH
Rewards Based
CHOOSE THE BEST PLATFORM FOR YOU:
• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC
CAMPAIGN
Rewards:
Campaign
Equity:
Business Plan
Projections
Valuation
`
CREATE PITCH
Infringement!
Education is KEY
INVESTORS
ISSUERS
INTERMEDIARIES
Questions?
Mary Juetten
@traklight
IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
