CrowdBusiness

@kleverlaan

ronald@kleverlaan.com

Ronald Kleverlaan

Crowdfunding strategy

Founder CrowdfundingHub & co-founder European Crowdfunding Network

Advisor European Commission “Crowd Investing” Horizon2020

@kleverlaan | Crowdfunding strategy

Community Funding (18M project)

@kleverlaan | Crowdfunding strategy

Phase 1.

Build supporting

community

(400 members)

Phase 2

Build investor

community

(1000+ members)

Phase 3.

Raise 2M

@kleverlaan | Crowdfunding strategy

Serial

Crowdfunding

@kleverlaan | Crowdfunding strategy

Phase 1

2,5% equity

Phase 2 (2x)

1M Pre-sales

Phase 3

500K Loan

@kleverlaan | Crowdfunding strategy

Change in business models

@kleverlaan | Crowdfunding strategy

Marketing teams of fans and investors

@kleverlaan | Crowdfunding strategy

Co-creation with investors and stakeholders

@kleverlaan | Crowdfunding strategy

Renewed interest in co-operative models

@kleverlaan | Crowdfunding strategy

Crowdfunding = Community Funding

Build community -> co-create / co-fund -> manage community

Serial Crowdfunding

Crowdfunding enables new business models

Marketing teams of fans & investors

Co-creation and crowdsourcing for innovation and R&D

New models of ownership

Key take-aways

Let’s talk crowdfunding!

+31 628 254 452

ronald@kleverlaan.com

slideshare.net/kleverlaan

Ronald Kleverlaan

Crowdfunding strategy

Founder CrowdfundingHub & co-founder European Crowdfunding Network

Advisor European Commission “Crowd Investing” Horizon2020

@kleverlaan