Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Intro to Crowdsourcing and CrowdFunding
19
Краудсорсинг “!"#$%&’%( )’) "*+’,” Monday, March 25, 13
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Internal presentation about Crowdsourcing and CrowdFunding basics
Transcript of Intro to Crowdsourcing and CrowdFunding
Краудсорсинг
“!"#$%&'%( )') "*+',”
Monday, March 25, 13
-.,(&# ++./ Jeff Howe + 2006 0*1$
“a new way of sourcing people who are willing to help or work on a project. Enough people with sufficient time can transform into a lot of available manpower”
Monday, March 25, 13
Что это?
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"... 1*7,*+*/<#*. $9'4"&.
#. 3$"'"< 4 UGC - user generated content
Monday, March 25, 13
Минусы
,*4" )*/&9.4"+' 7.43*/.%#5= &1.>
43'1 (*"&+&,*+'##*4"& $9'4"#&)*+ 4* +,.(.#.(
#&%)*. )'9.4"+* +51'+'.(*0* ,.%$/<"'"'
Monday, March 25, 13
Примеры
Monday, March 25, 13
Типы
Crowdfunding
Crowdsourced design
Crowdwisdom
Monday, March 25, 13
Еще примерыThreadless
iStockPhoto
Rally Fighter car (www.rallyfighter.com)
Yahoo Answers
InnoCentive
Netflix Prize = 1M (collab. filtering algorithm)
MujiMonday, March 25, 13
/&"*+4)*. 3&+* “Friday”
Fiat Mio 3*1 /&?.#%&.> Creative Commons
Starbucks & *78&. ,.?.3"5 )*@.
Vodafon - /'7*,'"*,&A *7(.#' *35"*(
Wikipedia (630) 4"'".>, < 100B 9'4*+ ,'7*"5)
Monday, March 25, 13
Другие примерыB*#&"*,� ,'1&'?&& +*),$0 C$)$4&(' - http://pachube.com
D,'$14*,4� (*#&"*,�' %.(/A",A4.#&> EFG
2.,.+*1 7 "*(' H',,& 2*"".,' %' 2 1#A
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J4",*#.#&. 3,*7*) + B*4)+.
Google 4*4"'+/A." )',"5 I#1&&Monday, March 25, 13
Краудфандинг
Monday, March 25, 13
Россияhttp://naparapet.ru/
http://russia.startupweekend.org/
http://www.time-to-start.ru/
http://www.1stcash.ru/
http://s-miru-po-nitke.ru/
http://it-rockout.com/
Monday, March 25, 13
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I0*,< L'(/)&> & H/.7 2*/A)*+ - 370) %' 45 1#.> #' )*@.(':&#$
Выход
Monday, March 25, 13
Америка
kickstarterindiegogo
Monday, March 25, 13
Кикстартер
5%- )*(&44&A
3-> 0*1 - 4*7,'#* $119(/# -> $6 (/# 4.,+&4$
E'(5. $43.:#5. 3,*.)"5: &0,5, 1&%'>#, ".=#*/*0&&
2,&+/.9.#&A + 4,.1#.( $30D - $40D
Monday, March 25, 13
Законодательная базаJOBS - Jumpstart Our Business Startup Act
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E"',"'3 (*N." 3,&+/.)'"< 1* 1B + 0*1Monday, March 25, 13
Всего привлечено
Monday, March 25, 13
Топ 10
1. Квест Double Fine Adventure2. Постапокалиптическая RPG Wasteland 23. Подставка под iPhone The Elevation Dock4. Наклейки с комиксами The Order of the Stick Reprint Drive5. Колонки оригинального дизайна Hidden Radio & BlueTooth Speaker6. 3D-принтер Printrbot
Monday, March 25, 13
Цель достигнута
Monday, March 25, 13
{end}
Monday, March 25, 13
