CROWDBOUNCEHOW INDIVIDUALS & BUSINESSES BOUNCE

IDEAS OFF THE CROWD

WWW.CROWDBOUNCE.CO

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ExclusivityThe information provided in this document is on an exclusive basis only.

If you feel there are individuals or organizations that would be interested in CrowdBounce or CrowdBounce services, please copy monkeys@crowdbounce.co to insure the most accurate documents are provided.

Thank you,

CrowdBounce Team

Problem•Billions of dollars are spent yearly on market research and new product development

•Traditional Market Research is outdated and ineffective

•Mobile apps like WhatsApp and texting are ineffective for gathering a consensus

•Gaining mindshare has shifted to the mobile device

•Over 2 Billion worldwide smart phone users by 2015*

•Currently there is no one widely accepted mobile app for market research

Opportunity Reduce Risk and Time To Market

With instant and specific targeted Crowds, organization can get new products and services to market faster and reduce the risk of a bad launch. 

PurposeIndividuals (Monkeys)Empower the mobile user with a fun and rewarding experience.

Businesses (Barrel of Monkeys)Provide valuable data from targeted demographics, instantly to reduce risk and time to market.

Leadership Team

DAVID RICEExecutive Leader with over 20 years experience in high tech startups like Insight, Global IT Solutions, Vector Interactive and desarrollo. Some good some bad and a few successful exits.

Stephen WardChief Technologies and full stack developer with over 25 years of leading, consulting and delivering enterprise level projects.

Miguel LopezChief Marketing Strategist 20 years experience in leadership positions in Market Research and across multiple markets. Additionally held executive roles for starts ups such as NeoPlanet & GoDaddy

2012 Q4 – David Started working on solution design & research

2013 Q3 –Stephen joins CB as CTO and Miguel joins as CMO

2013 Q4 – Amazon design and architecture

2014 – June Addition of UX developer

2014 – March Application to ACA Innovation grant & Seed Round or TSX

2014 – Q3 Addition of Biz Dev with Market Research Experience & Network

2014 – Q3-4 alpha launch of CB1 End User App IOS/Android/ Windows

2014 – Q4 Marketing Blast Goal of 1-3k users on alpha

2015 – Q1 – 2 Biz Dev of Corporate Clients

Projected Timeline

Market Review

Brand/Market Market Strength

Market Weakness CB Advantage

Google Opinion Rewards (Mobile Application)

• Android App• Google Branded• 20k users• Simple design

• Android App Only• Google Play Credits Only• General Surveys• No Social Component• No User Surveys

• Android/IOS/Windows• Social Media

Competition• Corporate driven

Surveys• User Surveys

Surveys On The Go(Mobile Application)*Possible Acquisition Target

• Android/IOS APP• 3k+ mobile users• Corporate Clients• 2.4Million Sales

• Low paying Research >$1• No User Surveys• No Social Component

• Android/IOS/Windows• Social Media

Competition• User Surveys

Only two true competing solutions

Competitive Advantage

Social Network Integration

Mobile

Pla

tform

• CrowdBounce has a white label solution “Mpulse” for the traditional Market Research Companies, converting a possible competitor into a revenue opportunity

• No current mobile “survey” App provides Gamification or Social Network Integration, which limit adoption and downloads

• CrowdBounce has done research, patentable opportunities and trade secrets submitted

• Scalable architecture to go from 100s to Millions on same platform in seconds.

• Many potential acquisition partners looking to gain entry into the space

Have not entered the market, but could be on

roadmap

Scalability

• Co-developed architecture with amazon engineers and architects

• Industry Leading Architecture M.E.A.N. stack technology (MongoDB, ExpressJS, AngularJS and Node.js)

Solution

Windows Live Tile

Windows

IOS

Android

Mobile Interface

Rewards Site

Corporate Portal Easily select targeted demographics, by using the slide bars. Narrow down the target group or randomize the list world wide.

As the crowd participates the data is instantly viewable.

Pricing Model Individuals (Monkeys)

Empower the mobile user with a fun and rewarding experience.

Freemium Mobile Application o Gamified Social Network

Competition & Scoring o Free user “Bounces” surveys to

Social Network

Businesses (Barrel of Monkeys)

Provide valuable data from targeted demographics, instantly to reduce risk and time to market.

Belt Levels per montho White Belt (1 Bounce) - $99

• Maximum of 20 Request

o Orange Belt (1 – 5 Bounces) - $500• Maximum of 100 Request per Bounce

o Purple Belt (6 – 15 Bounces) - $1,000• Maximum of 500 Request per Bounce

o Black Belt (Unlimited) – TBDCrowd Request Per Bounceo $2.00 per Bounce request (Individual)Additional Optionso Increase Bananas $.50 per banana per

request

Example Purple Belt Monthly Cost $1,000.00

Number of Bounces 4 $ 0.00

Bounce #1 - 100 Request $ 200.00

Bounce #2 - 300 Request $ 600.00

Bounce #3 - 50 Request $ 100.00

Bounce #4 - 500 Request $1,000.00

Increased Bananas – 10x(950) $4,750.00

Total Monthly Spend $ 7,650

Go-To-Market Strategy•Provide the app on a freemium model to local Universities• Focus on gaining valuable/Live feedback from their student body• Gain adoption of targeted demographic of students• Drive brand awareness of CrowdBounce and App downloads• Complete on campus marketing campaigns

• Once 5k+ of student users have downloaded APP• Market to organizations looking to create bounces for that

demographic.

•Run FREEBIKEPROJECT.com Add campaign on multiple campuses

•Start Corporate & State Agencies Campaigns for Employee Satisfaction surveys – freemium model

Validation Process for GTM CrowdBounce has interviewed 450 individuals, 25 organizations and 3 Universities.

◦ Individual Results (Rounded to the nearest tenth)

◦ 90% Use their mobile phones as the main form of communication with their social network◦ 70% There is no current app that is not effective for gathering a concuss with friends

◦ Texting was the most used solution, but would prefer another option◦ 80% would be more interested in using an mobile app if it was gamified◦ 90% prefer to compete against their social network vs strangers

◦ Organizational Results (Rounded to the nearest tenth)

◦ 80% Do not effectively receive feedback from employees◦ 70% Would consider a mobile app for employees to receive feedback◦ 90% Would use an app to gauge employee moral

◦ University Results (Rounded to the nearest tenth)

◦ 100% Do not effectively receive feedback from the student body◦ 100% Would consider a mobile app for employees/students to receive feedback◦ 70% Are interested in a solution, but have not looked into one

Go To Market Cost1. Go To Market ($343,633)

◦ Completion of Technology ($52,900)◦ Infrastructure Cost (Covered by Amazon Partnership) $36,452◦ 240 hours for completing alpha app backend systems $27,600◦ 80 hours for UX Design of alpha app $ 9,200◦ 100 hours for Client Portal Development $11,500◦ 40 hours for Rewards site $ 4,600

◦ Marketing Expenses ($83,600)◦ Business Development Manager x2 (3 Month Ramp) $22,500◦ Social Media Advertising $ 3,500◦ Sponsorships and Branding Opportunities $25,000◦ Travel and Conventions $32,600

◦ Operating Expenses ($207,133)◦ Team Salary (Caped at 50k Each - Year 1)*8 Month Ramp $133,333◦ Legal Fees (Provisional Patient, Offering Docs/Org Agreement) $ 33,500◦ Facility (Covered as part of desarrollo incubator) $ 38,400◦ Technology Purchases (Laptops/ Infrastructure/Phone) $ 4,300◦ Utilities/Additional Operating Expenses $ 36,000

Outlook

FY 1 FY 2 FY 3 FY 4 FY 5

Net Income -119439 1659722 3746654.7 10898985.75 18155895.75

Revenue 39124 3261022 6032890.7 15082226.75 27148008.15

($2,500,000)

$2,500,000

$7,500,000

$12,500,000

$17,500,000

$22,500,000

$27,500,000

Mill

ions

Additional Vehicles ACA – Innovation Grant $100 - $250K Application 3/28/14 - Awarded July 14

AZ Fast Grant - $5k Patient Research and application 3/10 – 5/7

AZ Innovation Accelerator Fund 49.9% Fund Match (Maturity of 5 years or less)

Angel Investment Tax Incentive◦ The tax credit may total up to 30% over three years◦ Up to $20 Million

Exit StrategiesAcquisition• Global Market Research Co or one

looking to enter the market - ETA 2-4 Years

KPIs• Larger Number of Registered Users

40k+ • Sustainable number of Corporate

Clients/ Recurring Revenue• Market Valuation $30M+

IPO TSX or NYSE• Continual growth and Liquidity

EventKPIs• Substantial User Adoption 20k users

in • Profitability outlook• TMX if unable to raise $2M+ US seed

funding for Acquisition Targets – ETA 1-2 years $10M-$20M offer• NYSE < $60M offer ETA 5 – 8 Years• Targeted Acquisition for User or

Corporate Account growth

ExclusivityThe information provided in this document was on an exclusive basis only.

If you feel there are individuals or organizations that would be interested in CrowdBounce or CrowdBounce services, please copy monkeys@crowdbounce.co to insure the most accurate documents are provided.

Thank you,

CrowdBounce Team

Additional Thank YouFor viewing these slides we would like to offer you our Orange Belt Services and 100 Request Credits a month, for a year. Please email monkeys@crowdbounce.co

www.crowdbounce.co