Crowd movement, disruptive innovation and contentmarketing - important trends for today!
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Transcript of Crowd movement, disruptive innovation and contentmarketing - important trends for today!
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Internet changed the world
(C) J.W. Alphenaar
And it’s not over yet!
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1981
10 print „jw is here” 20 goto 10 run
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INSI
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I know my classics
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Did some serious shit
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My own business!
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Who am I
• Public Speaker
• Writer / Blogger
• Consultant/trainer
• (Marketing) Trendwatcher
@jwalphenaar
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Trend 1: Crowd movement
and disruptive innovation
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To make ideas happen
• Time
• Planning
• Expertise
• Money
You need
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I don’t get it Who wants that?
You’re not the classical type of
entrepreneurNo market research?
I’m just an intern
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Rich uncle? We would love to help you out!
But our savings are all gone by wrong
investments But we do believe in you. Really!
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Marcel
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Nederlanders zouden in totaal zo'n 20 miljoen euro aan bitcoins bezitten.
Volgens Kamerlid Henk Nijboer is de Nederlandse wetgeving dan ook niet meer van deze tijd, zo zegt hij tegenover NU.nl. Hij wijst er op dat de nieuwe online betaalmiddelen door criminelen gebruikt kunnen worden voor witwassen. In de
VS wordt momenteel een onderzoek gedaan naar witwassen met Bitcoins.
Dijsselbloem stelde afgelopen zomer nog dat de 'alternatieve virtuele munteenheid' wat hem betreft niet erkend kan worden als elektronisch geld, omdat de valuta niet voldoet aan de eisen die Nederlandse wet daaraan stelt.
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The crowd turns the world upside down and is unstoppable
Join the movement!
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Golden tip!
The powers that used to be
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Time is money
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People love product sampling
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The horror!
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How about knowledge sampling?
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I believe in you. Gimme more!
Look what I got
to offer
Knowledge sharing
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Don’t tell
But prove it!
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Sales vs Purchase
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Traditional Sales
Suspect ProspectLead Customer
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The sales funnel
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The customer is in control
Need Research Shortlist Selection Decision
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78% of the DMU’s start on the Internet
B2B lead onderzoek - 2012
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51% first will make a list of suppliers before contacting you
B2B lead onderzoek - 2012
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What influences DMU’s?
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Client to ambassadorI need a solution to
provide my employees secure access to our
network, any suggestions?
Why don’t you call Rob Buddingh of IP4Sure.
He can help you!
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87% let their decision be accelerated by content & social
media of potential business partners
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Good content can lead to new insights
@jwalphenaar
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Mmmm, interesting
We could actually use
that!
Need Shortlist Selection Decision
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Not only invest in new knowledge
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Blogs
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Vormen van content Presentaties
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Step 2: knowledge sessions
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Step 3: Topics and content calendar
TopicBlogs
Video
Infographics
Buzz & awareness
Webinar
E-book
Presentations
Lead generation
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Step 4: training
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Step 6: make it sexy
Image is everything Think like your audience
Make it ‘snackable’ Title!
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Step 7: publish
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Step 8: distribution
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@jwalphenaar
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@jwalphenaar
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@jwalphenaar
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@jwalphenaar
Interaction
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@jwalphenaar
1. Categorize your knowledge 2. Make it into sharable and likable content 3. Publish 4. Share the content = share your knowledge 5. Create the need
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Let your ambassadors share it to their connections - the ‘peers’
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Who are your ambassadors?
Clients EmployeesBusiness partners
They all have a network!
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Social is all aboutPeople Connections Content
Ambassadors Buzz
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@jwalphenaar
Good content marketing
@jwalphenaar
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Knowledge creates trust
They seem to know something
about itCall them for a meeting
@jwalphenaar