20140702 Social media en contentmarketing - Vevida Academy
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JOUW KANSEN MET SOCIAL MEDIA EN CONTENTMARKETINGPaulus Veltman7 juli 2014
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1. Trends en tips
2. Contentmarketing
3. Online storytelling
4. De beeldexplosie
PROGRAMMA
PAULUS VELTMAN | SPEAKER INNOVATOR
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TRENDS EN TIPS
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SOCIAL MEDIA IN NEDERLAND (1)
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Newcom Social Media Onderzoek 2014
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PAULUS VELTMAN | SPEAKER INNOVATOR
GOOGLE+ GAAT HET NIET WORDEN [KLIK]
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PAULUS VELTMAN | SPEAKER INNOVATOR
[KLIK]
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SOCIAL MEDIA IN NEDERLAND (2)
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Newcom Social Media Onderzoek 2014
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PAULUS VELTMAN | SPEAKER INNOVATOR
FOURSQUARE OPGESPLITST
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5 MIL JOEN LEDEN
Bron: LinkedIn Monitor
PAULUS VELTMAN | SPEAKER INNOVATOR
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MEDIAKNOP
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TAGGEN
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SHOWCASEPAGINA’S
PAULUS VELTMAN | SPEAKER INNOVATOR
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Foto: @wesleyplugers
Foto: @wesleyplugers
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BEREIK LOOPT TERUG
PAULUS VELTMAN | SPEAKER INNOVATOR
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BETALEN?
PAULUS VELTMAN | SPEAKER INNOVATOR
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STORY BUMPING
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
UNBUNDLING [KLIK]
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PAULUSVELTMAN.NL
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GEBRUIK WORDT ANDERS
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PAULUS VELTMAN | SPEAKER INNOVATOR
[KLIK]
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NIEUWE PROFIELPAGINA
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TWEET STORM
PAULUS VELTMAN | SPEAKER INNOVATOR
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UPLOADS V IA TWITTER Z I JN BETER Z ICHTBA AR
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ADVERTEREN
PAULUS VELTMAN | SPEAKER INNOVATOR
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CONTENTMARKETING
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Contentmarketing is het maken, aanbieden en verspreiden van content die aansluit op een vooraf geïdentificeerde behoefte om zo nieuwe relaties aan te gaan en bestaande relaties te versterken.
2. Contentstrategie is breder en gaat ook over andere soorten content
3. De content staat centraal, niet het communicatiemiddel
4. Content is zowel vorm als inhoud
KERNPUNTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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DE WAARDE VAN CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: LECTRIC TrendDoc Contentstrategie (gratis download)
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Voorbeelden van contenttypen zijn:• nieuwsberichten• artikelen• infographics• gebruiksaanwijzingen• trainingsmateriaal• productinformatie• slideshows• presentaties• uitnodigingen• banners
DE VORM VAN CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Positionering - wat voor “tijdschrift” wil je zijn?
2. Contentformule- publiek, tone of voice
3. Rubrieken en programmaformats- contenttypen, kanalen
4. Contentplanning
5. Redactie
6. Contentmapping- verschillende tijden, verschillende kanalen
STAPPENPLAN CARLI JN POSTMA
PAULUS VELTMAN | SPEAKER INNOVATOR
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Foto: 31Volts
PAULUS VELTMAN | SPEAKER INNOVATOR
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KENNIS DELEN
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ERIK VOLLEBREGT
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
WEBLOG
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L INKEDIN- GROEPEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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DEEL JE KENNIS
PAULUS VELTMAN | SPEAKER INNOVATOR
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START EEN EIGEN GROEP
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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KENNIS DELEN ALS MERKLADING
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
MAAK HET PERSOONLI JK
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PAULUS VELTMAN | SPEAKER INNOVATOR
KENNISBOEK APP
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PAULUS VELTMAN | SPEAKER INNOVATOR
V IDEOCONTENT
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1. Toon je expertise door relevante content te delen
2. Focus op onderscheidende expertise
3. Hou het gratis en zonder registratie
4. Denk als uitgever
5. Gebruik social media om je bereik te vergroten
6. Leid medewerkers op
7. Start niet vanaf nul
7 T IPS OM EEN AUTORITEIT TE WORDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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RAKEN EN VERMAKEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
BETEKENIS
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ONLINE STORYTELLING
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1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR
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2. PASSIEVE CONSUMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Wikipedia
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2. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR
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#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR
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#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR
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WAAROM VERHALEN?
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Afbeelding: holly-gofightly.tumblr.com
VERHALEN VOEGEN WAARDE TOE [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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VERHALEN DRAGEN EMOTIE OVER [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT NIET DE HELD
PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT DE MENTOR
PAULUS VELTMAN | SPEAKER INNOVATOR
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ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATER
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BEGIN MET EEN GOED VERHAAL
PAULUS VELTMAN | SPEAKER INNOVATOR
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KIES DOELGROEP EN PLATFORM
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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MAAK PAKKENDE EN DEELBARE CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Bart Meerdink op Marketingfacts
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ZORG VOOR EEN CENTRAAL PUNT
PAULUS VELTMAN | SPEAKER INNOVATOR
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LAAT ANDEREN JE VERHAAL DELEN. . .
PAULUS VELTMAN | SPEAKER INNOVATOR
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. . .EN UITBREIDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Begin met een goed verhaal
2. Kies doelgroep en platform
3. Maak pakkende en deelbare content
4. Zorg voor een centraal punt
5. Laat anderen je verhaal delen en uitbreiden
ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATOR
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BACK TO THE FUTURE
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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BEVRI JDING EINDHOVEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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DE GEHEIMEN VANVIRAL VIDEO
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HET GAAT NIET VANZELF [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
[KLIK]
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1. Het gaat om het verhaal, niet om het product
2. Show, don’t tell
3. Reclamekwaliteit is niet nodig
4. Help je video over het dode punt
5. Kies het juiste tijdstip
HOE MAAK JE EEN VIRAL VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR
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EN VERGEET DE METADATA NIET
PAULUS VELTMAN | SPEAKER INNOVATOR
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YOUTUBE.COM/PLAYBOOK
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DE BEELDEXPLOSIE
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PAULUS VELTMAN | SPEAKER INNOVATOR
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Beeld: Noortje van Eekelen http://thespectacleofthetragedy.eu/
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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SNAPCHAT
PAULUS VELTMAN | SPEAKER INNOVATOR
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110PAULUS VELTMAN | SPEAKER INNOVATOR
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BEREIK
PAULUS VELTMAN | SPEAKER INNOVATOR
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MARKETING
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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HELP NIEK UIT DE WW!!
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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OTTO NEURATH
PAULUS VELTMAN | SPEAKER INNOVATOR
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INFOGRAPHICS
PAULUS VELTMAN | SPEAKER INNOVATOR
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INSPIRATIE: V ISUAL.LY
PAULUS VELTMAN | SPEAKER INNOVATOR
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ZELF MAKEN: EASEL.LY
PAULUS VELTMAN | SPEAKER INNOVATOR
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ONLINE PRIKBORDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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VROUWEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: donegroup.tv
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PAULUS VELTMAN | SPEAKER INNOVATOR
VIRAAL
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PAULUS VELTMAN | SPEAKER INNOVATOR
TRAFFIC
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PAULUS VELTMAN | SPEAKER INNOVATOR
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CUPCAKEWEDSTRI JD
PAULUS VELTMAN | SPEAKER INNOVATOR
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NIEUW: PLACE P INS
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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NIKE GROOTSTE MERK
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
SELFIES
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PAULUS VELTMAN | SPEAKER INNOVATOR
INHAKERS
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@paulusveltman paulusveltman.nl
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