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Cross-Media Marketing

Enabling you to have an intimate conversation with your customers.

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Overview

● The Current Marketing Landscape● Introducing Cross-Media Marketing● Why is Cross-Media Marketing Effective?● How is Cross-Media Marketing Implemented?● A Typical Campaign● Sample Scenarios● What can The Rebel Media do?

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Traditional Marketing Strategies

● TV, Newspapers, Billboards, etc.

● One-To-Many Broadcast Method

● A one way communication and a wasted opportunity to elicit feedback

● A waste of precious resources

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Cross-Media Mktg: The What

● Cross-Media Mktg is a platform the allows multiple channels of communication.

● The communication process is a concerted effort to reach the audience by tying it all together using a software platform

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Cross-Media Mktg: The Why

● Successfully implemented in mature markets worldwide

● Better Return on Investment (ROI)● Builds sustainable, long-term relationship with the

customer● Fully customizable campaigns● Quicker campaign cycles● Higher conversion rate of Leads to Sales

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Cross-Media Mktg: The How

● The Cross-Media Engine uses this simple methodology to execute campaigns that enables us to create very specific messages to capture the attention of the audience

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A Typical Campaign

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Sample Implementations

● Sime Darby Property● Engage existing customers for product improvement● Communicating new product launches

● Quill BMW● Extend customer database (Active)● Keep in touch with existing customers (Passive)

● Emirates (Airlines)● Update existing customers of promotions and improvements

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What can Rebel Media do?

● We provide complete Design, Build and● Implementation services for unique campaigns.● We also consult with third party designers to create campaigns.

● We provide data mining expertise to analyse customer data to find trends and behaviour patterns.

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For Further Information

Kindly contact Gopi (010) 226-0037

gopi@therebelmedia.com

Websitewww.therebelmedia.com