Cro Tools & Techniques Presentation
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Transcript of Cro Tools & Techniques Presentation
Conversion Rate OptimisationTools and Techniques
Simon CahillCRO and Analytics Manager
@simon_cro
Conversion Rate Optimsation
An ongoing process of maximising the value of potential and existing customers
CRO Process
Tools - Analytics
Tools - Analytics
Tools - Heatmapping
Tools - Heatmapping
Tools – Testing for Non Coders
Tools – Feedback
Tools – Feedback
Feedback – Trust Pilot Case Study
Tools – Customer Research / Questionnaires
Tools – Customer Research / Questionnaires
Techniques
Techniques – A/B Testing
Tips: • A/A Test• Create very different variations• Target where possible
A/B Testing - Examples
Techniques – Customer Journey Analysis
Tips:
• Customer Journeys are not linear
• Returning customers usually convert more
• Know the key exit points and prioritise
Customer Journey Analysis – GA Data
Techniques – Copy Optimisation
Copy Optimisation - Examples
Techniques – Online Surveys and Customer Feedback
Online Surveys and Customer Feedback - Examples
Online Surveys and Customer Feedback - Examples
Techniques – User Testing
User Testing – Case Study
https://econsultancy.com/blog/64396-what-user-tests-tell-us-about-morrisons-grocery-site
Thank you!