February 2019

Criteo Retail Media101

2 •2 •

Retailers are facing a tough financial equation

Choice Price Service

Increasing customer demands put downward pressure on marginRetailers are looking for additional profitability

3 •3 •

Are retailers getting their full piece of the pie?

The next opportunity for growth? Brand budgets going digital.

13%

11%

13%

43%

20%

Shopper Marketing Consumer Promotion Traditional Trade Digital

Source: 2017 Marketing Spending Industry Study; Cadent Consulting Group

Advertiser Budget Spend

To unlock shopper marketing and traditional advertising budgets, offer advertisers ways to achieve their reach, awareness, and sales goals.

4 •4 •

Amazon is.

• 3rd largest digital ad firm

• Proven technology

• A powerful ecosystem

• Complete infrastructure for brand advertisers

Source: Full Interview: Scott Galloway; Recode Code Commerce 2018

Amazon's advertising business:$18B by 2019

$138B

$89B

$18B

5 •5 •

Not structured to maximize brand budget capture

Heavy operational workload

Disparate point solutions are hard to maintain

Retailers are building media businesses…

…but these are increasingly difficult to scale.

Brand needs are quickly evolving

6 •

What retailers need:

Maximize Yield Enable Advertisers Monetize Audiences

Enable your brand advertisers with a self-

service tool they can use to manage their

marketing campaigns and achieve their

reach, awareness, and performance goals.

Monetize your first-party shopper data and

enable your brand advertisers to securely

segment and target them with relevant

content, on your site and off.

Offer a breadth of media placements

for your brand advertisers and prioritize

based on premium reserved inventory.

Our mission:Retailer monetization

To deliver a flexible, easy-to-use

retail monetization solution for retailers to

compete for advertising budgets by

activating shopper data, at scale.

8 •

A self service solution purpose-built for retail

Audience ExtensionMonetize shopper audiences by

enabling brands to target them offsite

Commerce DisplayOffer brands branded, dynamic ecommerce ads to promote their brand and products

Sponsored Products ExtensionRetarget shoppers once they leaveecommerce environment

Sponsored ProductsDrive brand demand with native product

recommendation based placements

Criteo Retail Media

9 •

History

10 •10 •

Sponsored ProductsCriteo Retail Media

DYSON SUPERSONIC HAIR DRYER, FUCHSIA/IRON259,99 €

BenefitsOffer brands native product recommendation

based placements that increase conversion

personalized recommendations based on shopper’s unique journey

BudgetTrade and Performance

Pricing

CPC

11 •11 •

398,25 €

DYSON Aspirateurbalai DYSON V7

Animal

Sponsored Products ExtensionCriteo Retail Media

BenefitsEnable brands to retarget customers with relevant

product recommendations across Criteo’s premium

publisher network

personalized recommendations based on shopper’s unique journey

BudgetTrade and Performance

Pricing

CPC

12 •12 •

Benefits for sellers on the Marketplace• Access best-in-class, commerce marketing technology

• Drive incremental, high-quality traffic and more sales

• Activate campaigns immediately – no integration required

Benefits for Marketplaces• Unlock new revenue by reselling Criteo Dynamic Retargeting

• Boost overall Gross Merchandise Value (GMV)

• Increase merchant loyalty with proven technology for sales growth

Criteo Retail MediaCriteo Reseller Program

13 •13 •

DYSON SUPERSONIC HAIR DRYER, FUCHSIA/IRON259,99 €

Commerce DisplayCriteo Retail Media

BenefitsEnable brands to increase consideration and

conversion with ecommerce display placements,

including guaranteed inventory

dynamic ecommerce features based on product catalog, availability, and other factors

BudgetShopper Marketing and National Media

Pricing

CPM

14 •14 •

Audience ExtensionCriteo Retail Media

DISCOVER

branded, standard display

BenefitsEnable brands to build shopper audience

segments and target them across Criteo’s

premium publisher network

BudgetNational Media

Pricing

CPM

15 •15 •

Commerce Display Campaign SetupDemo

Retailers are at a disadvantage to compete against walled gardens

Criteo is well positioned to help

retailers generate new sources of incremental

revenue

Building out a fully functioning self-

service solution is a key priority for 2019

Summary