Introducing Criteo

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PERFORMANCE IS EVERYTHING 3.0 28/09/2015

Transcript of Introducing Criteo

PERFORMANCEIS EVERYTHING3.028/09/2015

Copyright 2015 Criteo

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Performance Is Everything

at your ROI

at scale

Sales

delivers2

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Why Criteo?

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41 - Criteo July 2015 2 - Annual rate 2015 3 - comScore MMX, July 2015

11,000+ PUBLISHERS1

130+ COUNTRIES1

1.1bn REACHED MONTHLY3

8,500+ ADVERTISERS1

90% RETENTION RATE2

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What do we do?

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6Criteo Solutions

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Acquirenew customers

Convertrecent visitors

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Conversion optimized

7Measurable ROI at Unmatched Scale

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Criteo DisplayMobile DesktopSocial

Transparent CPC model Criteo EngineCross-device

Prediction engine

Recommendation engine

Dynamic creative optimization engine

Real Time Reporting

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Criteo Display

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Desktop

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5 funny games

11,000+ Publishers Exchanges Platforms +Premium Publishers

Real-time Creative Optimisation

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*source: Apple February 2015 10Mobile | Web

One billion iOS devices sold*

Extended Browser Support (for Safari)

Publisher scale

Real-time Creative Optimisation

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11Mobile | In-App

Real-time Creative Optimisation

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DPA

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Facebook

Recommendation Bidding Conversion Optimized

Facebook mobile App

Facebook desktop

Search

Criteos TechnologyDPA

FBX

1.25 billionmonthly active users on DPA (87% of overall audience)1 All incremental inventory

13Copyright 2015 CriteoSource 1: First quarter 2015 earning announcement, Facebook April 2015

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Cross-device

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ID# 1

ID# 2

ID# 10 ID# 11

In-app

ID# 5

DPA

ID# 3

ID# 6

ID# 4

EBS

ID# 8

Desktop& Mobile

ID# 7

ID# 9

User profiles

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Cross-device

Cross-device

Use non PII Customer DataMore relevant ad experienceManage fatigue

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Measurement

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Criteo Performance Platform (CPP)

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Getting started

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19Getting Started

Copyright 2015 CriteoTotal estimated time to go live : ~ 4 weeks

Head of Marketing

Extended Browser SupportLive on Safari for iOS + Mac Os ~ 1 dayUpdated Daily

Head of Marketing

CreativeAdEmailReal-Time Optimized Creative ~ 1 week

Chief Technology Officer

Product ImageProduct DescriptionLive Pricing~ 2 weeksBest Engine PerformanceEBS

New Customer& Attribution Tracking

Criteo One TagCatalogue FeedCross-deviceRecommended Advertiser sign off

Estimated delivery time

Enables

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Best in Class Service Included

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24/7 Monitoring & Service ManagementConversion Optimized Criteo Engine11,000+ Publishers(Exchange & Premium)300+ R&D, Tech & Business Intelligence130+ Countries

Technical solutions

Creative Services

Business Intelligence

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21Summary

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90% Retention ratefor 7 straight quarters

130+ countries

8,500+ Advertisers

Transparent CPC model

Measurable ROI

At scale

Across all devices and profiles

World-class service team to manage your campaign

Copyright 2015 Criteo

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