Amber Miller

Team Lead, Creative Services

Criteo Creative Services: Humans + Technology = Beautiful Performance

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Team Lead, Creative Services for Large Customers

North America

Amber Miller

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Humans + Technology

Kinetic Design + RTCO

Meet Your Creative

Strategists

Designing & Optimizing for

Perfection

Agenda

Humans + Technology

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The next generation of DCO – drives the

creative we’ve built to appeal to each shopper

and context

Where it all comes

together and scales!

Where Humans Meet Technology

What is Kinetic Design?

We use this to develop a unique

design framework for every

customer – bringing together all the

right visual elements

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Our Technology: Kinetic Design

Kinetic design come to life in video

form, where we leverage the same

design process as with our banners

to generate personalized video ads

We leverage templates comprised of

different elements such as a CTA or

logo to extend the branding

standards to our Facebook and

Instagram offering

Meet Criteo Creative Services

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Who We Are

• Designers

• Creative strategists

• Project managers

• Product evangelists

• Branding support

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Our Process

• Gather assets, working directly or with our Account Strategy team to understand

the your brand guidelines, goals, and other nuances to your campaigns

• Strategize the best combination of layouts and creative settings to maximize

• Follow quality assurance measures to make sure the in-market banners are

looking and working great

We Work with Clients & Agencies to…

• Gather your feedback and make optimizations, launch new products, and refresh

the creative as often as needed

• Troubleshoot and maintain brand standards during new optimization launches,

features, capabilities, and efficiency standards

And Over Time…

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Layouts for Retail and Fashion

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Layouts for Travel and Classified

Q&A

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OpennessAccess to 90%+ commerce activity

Transparent data usage and reporting

Enriched data shared back into your systems

Performance at scaleIntegrated, purpose-built technology

Massive reach

Machine learning on $550B commerce sales

Connecting Shoppers

to the things they

need and love

Why Criteo?

Trusted partnerProven results and commerce-focused experience

No competing business agendas

We take accountability for results